Editorial Board   Guest Author

Ms. Mockus

Eileen Mockus

CEO, Coyuchi

Eileen Mockus is Chief Executive Officer of Coyuchi, Inc., makers of organic and natural bedding, bath linens, sleepwear, table linens and other home textiles. A natural lifestyle pioneer, Coyuchi was founded more than 20 years ago in the California coastal village of Point Reyes Station. Today, Coyuchi is a rapidly emerging home textile brand with national recognition in the media and a retail internet presence growing at over 60% per year---testimony to an enthusiastic and devoted national customer following. Before joining Coyuchi as Vice President of Product Development in 2011. Ms. Mockus gained practical, technical and entrepreneurial experience working in textile production, sourcing and materials testing for such iconic brands as North Face, Patagonia and Pottery Barn Kids. Developing a passion for textiles in her youth, Ms. Mockus holds a Bachelor of Science in Textile and Clothing from the University of California, Davis, where she graduated with college and department honors. She subsequently earned a Masters of Science in Business Administration with an emphasis on Small Business and Entrepreneurship at San Francisco State University. Ms. Mockus is steadfastly committed to the values of the Coyuchi brand, as expressed by the quality, touch and reverent sourcing of all the company's products. Under her leadership, Coyuchi's cotton products have secured certification to the Global Organic Textile Standard, the world's leading textile processing standard for organic fibers, and the launch of furniture and table linen categories. Ms. Mockus has lived in the San Francisco Bay Area for many years with her husband, two children and three cats.

Ms. Mockus can be contacted at 888-418-8847 or emockus@coyuchi.com

Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.