Editorial Board   Guest Author

Mr. Gilley

Jeremy Gilley

Director of Sales and Revenue, Glenwood Hot Springs

Jeremy Gilley has served as Glenwood Hot Springs' director of sales and revenue since Nov. 2011. His extensive background in tourism and hospitality has helped position the mineral hot springs resort as an increasingly popular choice for domestic and international visitors seeking destinations with wellness options. Prior to arriving at Glenwood Hot Springs, Mr. Gilley was the director of revenue at the historic Hotel Colorado, another venerable Glenwood Springs property where he helped contribute to a 26 percent increase in occupancy levels. Mr. Gilley graduated from Oklahoma State University with a Bachelor of Science degree in Hotel and Restaurant Administration. Since 2003, he has worked in the hospitality industry in Oklahoma and Colorado building relationships with key corporate, travel and tour companies and growing revenue through a variety of avenues including trend forecasting, yield management and marketing and budgeting strategies. His current focus is on developing business strategies aimed at international markets in Europe and Japan. “An awarding-winning spa combined with the growing interest in the benefits of mineral spring hydrotherapy has enabled Glenwood Hot Springs and the Spa of the Rockies to gain traction with a customer base that values wellness leisure travel,” said Mr. Gilley. Mr. Gilley's responsibilities encompass the entire Glenwood Hot Springs property including the 107-room Glenwood Hot Springs Lodge, the Glenwood Hot Springs Pool, the Spa of the Rockies, Glenwood Hot Springs Athletic Club, the Sport Shop and the Grill. The property relies on his skills to develop sales strategies, target and initiate action plans to secure new and enhanced revenue opportunities, build community relations, as well as for promotions, special events and internal staff sales training. Mr. Gilley also acts as the marketing liaison with outside marketing and public relations firms.

Mr. Gilley can be contacted at 970-945-3324 or jgilley@hotspringspool.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.