Editorial Board   Guest Author

Mr. Gilley

Jeremy Gilley

Director of Sales and Revenue, Glenwood Hot Springs

Jeremy Gilley has served as Glenwood Hot Springs' director of sales and revenue since Nov. 2011. His extensive background in tourism and hospitality has helped position the mineral hot springs resort as an increasingly popular choice for domestic and international visitors seeking destinations with wellness options. Prior to arriving at Glenwood Hot Springs, Mr. Gilley was the director of revenue at the historic Hotel Colorado, another venerable Glenwood Springs property where he helped contribute to a 26 percent increase in occupancy levels. Mr. Gilley graduated from Oklahoma State University with a Bachelor of Science degree in Hotel and Restaurant Administration. Since 2003, he has worked in the hospitality industry in Oklahoma and Colorado building relationships with key corporate, travel and tour companies and growing revenue through a variety of avenues including trend forecasting, yield management and marketing and budgeting strategies. His current focus is on developing business strategies aimed at international markets in Europe and Japan. “An awarding-winning spa combined with the growing interest in the benefits of mineral spring hydrotherapy has enabled Glenwood Hot Springs and the Spa of the Rockies to gain traction with a customer base that values wellness leisure travel,” said Mr. Gilley. Mr. Gilley's responsibilities encompass the entire Glenwood Hot Springs property including the 107-room Glenwood Hot Springs Lodge, the Glenwood Hot Springs Pool, the Spa of the Rockies, Glenwood Hot Springs Athletic Club, the Sport Shop and the Grill. The property relies on his skills to develop sales strategies, target and initiate action plans to secure new and enhanced revenue opportunities, build community relations, as well as for promotions, special events and internal staff sales training. Mr. Gilley also acts as the marketing liaison with outside marketing and public relations firms.

Mr. Gilley can be contacted at 970-945-3324 or jgilley@hotspringspool.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.