Editorial Board   Guest Author

Mr. Gilley

Jeremy Gilley

Director of Sales and Revenue, Glenwood Hot Springs

Jeremy Gilley has served as Glenwood Hot Springs' director of sales and revenue since Nov. 2011. His extensive background in tourism and hospitality has helped position the mineral hot springs resort as an increasingly popular choice for domestic and international visitors seeking destinations with wellness options. Prior to arriving at Glenwood Hot Springs, Mr. Gilley was the director of revenue at the historic Hotel Colorado, another venerable Glenwood Springs property where he helped contribute to a 26 percent increase in occupancy levels. Mr. Gilley graduated from Oklahoma State University with a Bachelor of Science degree in Hotel and Restaurant Administration. Since 2003, he has worked in the hospitality industry in Oklahoma and Colorado building relationships with key corporate, travel and tour companies and growing revenue through a variety of avenues including trend forecasting, yield management and marketing and budgeting strategies. His current focus is on developing business strategies aimed at international markets in Europe and Japan. “An awarding-winning spa combined with the growing interest in the benefits of mineral spring hydrotherapy has enabled Glenwood Hot Springs and the Spa of the Rockies to gain traction with a customer base that values wellness leisure travel,” said Mr. Gilley. Mr. Gilley's responsibilities encompass the entire Glenwood Hot Springs property including the 107-room Glenwood Hot Springs Lodge, the Glenwood Hot Springs Pool, the Spa of the Rockies, Glenwood Hot Springs Athletic Club, the Sport Shop and the Grill. The property relies on his skills to develop sales strategies, target and initiate action plans to secure new and enhanced revenue opportunities, build community relations, as well as for promotions, special events and internal staff sales training. Mr. Gilley also acts as the marketing liaison with outside marketing and public relations firms.

Mr. Gilley can be contacted at 970-945-3324 or jgilley@hotspringspool.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.