Editorial Board   Guest Author

Mr. Gilley

Jeremy Gilley

Director of Sales and Revenue, Glenwood Hot Springs

Jeremy Gilley has served as Glenwood Hot Springs' director of sales and revenue since Nov. 2011. His extensive background in tourism and hospitality has helped position the mineral hot springs resort as an increasingly popular choice for domestic and international visitors seeking destinations with wellness options. Prior to arriving at Glenwood Hot Springs, Mr. Gilley was the director of revenue at the historic Hotel Colorado, another venerable Glenwood Springs property where he helped contribute to a 26 percent increase in occupancy levels. Mr. Gilley graduated from Oklahoma State University with a Bachelor of Science degree in Hotel and Restaurant Administration. Since 2003, he has worked in the hospitality industry in Oklahoma and Colorado building relationships with key corporate, travel and tour companies and growing revenue through a variety of avenues including trend forecasting, yield management and marketing and budgeting strategies. His current focus is on developing business strategies aimed at international markets in Europe and Japan. “An awarding-winning spa combined with the growing interest in the benefits of mineral spring hydrotherapy has enabled Glenwood Hot Springs and the Spa of the Rockies to gain traction with a customer base that values wellness leisure travel,” said Mr. Gilley. Mr. Gilley's responsibilities encompass the entire Glenwood Hot Springs property including the 107-room Glenwood Hot Springs Lodge, the Glenwood Hot Springs Pool, the Spa of the Rockies, Glenwood Hot Springs Athletic Club, the Sport Shop and the Grill. The property relies on his skills to develop sales strategies, target and initiate action plans to secure new and enhanced revenue opportunities, build community relations, as well as for promotions, special events and internal staff sales training. Mr. Gilley also acts as the marketing liaison with outside marketing and public relations firms.

Mr. Gilley can be contacted at 970-945-3324 or jgilley@hotspringspool.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.