Editorial Board   Guest Author

Ms. McConnell

Emily McConnell

Spa Director, Dana Hotel and Spa

With over ten years of experience in the spa industry, Emily McConnell brings a strong background in dedicated leadership as well as aesthetics to the spa at the Dana Hotel and Spa. Ms. McConnell has previously worked as an aesthetician and a spa manager at a variety of prestigious Resort Spas in Chicago. Realizing at a young age that the spa industry was her passion, Ms. McConnell first attended Eastern Michigan University to earn a degree in Business. Shortly after college, Ms. McConnell traveled throughout Australia, Asia and Europe to research spa practices and treatments of diverse cultures. After working in the industry, Ms. McConnell decided to gain a more intimate knowledge of spa processes and operations. She went back to school to earn her Esthetic's License at Pivot Point International. She continues to use that vast knowledge and background to uphold the Dana Hotel and Spa name when it comes to quality and prestige. Ms. McConnell coordinates the development and technique of the spa treatments offered, and continuously researches new methods and products while referencing her extensive experience in esthetics.

Ms. McConnell can be contacted at 312-202-6064 or emcconnell@danahotelandspa.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.