Editorial Board   Guest Author

Mr. Favre

Eric Favre

Managing Director, The Alpina Gstaad

Eric Favre, a distinguished hotelier with 30 years of experience at luxury properties in Europe, Southeast Asia and Africa, is the Managing Director of The Alpina Gstaad, the first luxury hotel to open in the Swiss Alpine resort in 100 years. He was appointed to the position on October 1, 2013. Prior to joining The Alpina Gstaad, Mr. Favre was General Manager of the Djibouti Palace Kempinski in Africa. He spent ten years as General Manager of Le Mirador Kempinski in Le Mont Pelerin, Switzerland. From 1996 to 1999, he served as Director of the Hotel Management School Les Roches in Bluche, Crans Montana. Mr. Favre has held executive positions in such revered hotels as The Oriental in Bangkok and Al Khozama in Riyadh, a Leading Hotel of the World. A native of the Canton of Vaud, Mr. Favre graduated from the Ecole Hotelière de Lausanne and later received a Diplome de Chef d'Entreprise de la Societe Suisse des Hoteliers. In 1998, Mr. Favre was awarded a Master of Science Degree in Training and Development from IMC in London. He speaks French, English and German. To stay in shape, Mr. Favre enjoys long distance running and has competed in seven marathons. On August 9, he plans to participate in the Glacier 3000 Run that begins in the village of Gstaad and climbs almost 6,400 feet to the Glacier and back. Mr. Favre will run the first - and most difficult - 13 miles.

Mr. Favre can be contacted at 410338889888 or efavre@thealpinagstaad.ch

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.