Editorial Board   Guest Author

Mr. Favre

Eric Favre

Managing Director, The Alpina Gstaad

Eric Favre, a distinguished hotelier with 30 years of experience at luxury properties in Europe, Southeast Asia and Africa, is the Managing Director of The Alpina Gstaad, the first luxury hotel to open in the Swiss Alpine resort in 100 years. He was appointed to the position on October 1, 2013. Prior to joining The Alpina Gstaad, Mr. Favre was General Manager of the Djibouti Palace Kempinski in Africa. He spent ten years as General Manager of Le Mirador Kempinski in Le Mont Pelerin, Switzerland. From 1996 to 1999, he served as Director of the Hotel Management School Les Roches in Bluche, Crans Montana. Mr. Favre has held executive positions in such revered hotels as The Oriental in Bangkok and Al Khozama in Riyadh, a Leading Hotel of the World. A native of the Canton of Vaud, Mr. Favre graduated from the Ecole Hotelière de Lausanne and later received a Diplome de Chef d'Entreprise de la Societe Suisse des Hoteliers. In 1998, Mr. Favre was awarded a Master of Science Degree in Training and Development from IMC in London. He speaks French, English and German. To stay in shape, Mr. Favre enjoys long distance running and has competed in seven marathons. On August 9, he plans to participate in the Glacier 3000 Run that begins in the village of Gstaad and climbs almost 6,400 feet to the Glacier and back. Mr. Favre will run the first - and most difficult - 13 miles.

Mr. Favre can be contacted at 41-033-888-9888 or efavre@thealpinagstaad.ch

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.