Editorial Board   Guest Author

Mr. Ricci

Joseph Ricci

President & CEO, TRSA

Joseph Ricci is President and CEO of TRSA. Since joining TRSA, Mr. Ricci has logged more than 150,000 miles visiting laundries worldwide. His leadership has led to unprecedented membership retention and growth, as well as increased investment in research and benchmarking.

In addition, Mr. Ricci has leveraged his 25+ years of association and certification program management experience to launch certification programs that quantify the industry's commitment to professionalism, cleanliness and sustainability including Certificated Professional Laundry Manager (CPLM), Hygienically Clean and Clean Green.

Mr. Ricci has helped forge improved relationship with the international laundry community by working closely with ETSA and co-founding the International Textile Services Alliance (ITSA).

Before joining TRSA, Mr. Ricci served as Senior Association Executive with SmithBucklin, the largest international association management firm, as Executive Director for associations representing the healthcare, insurance, manufacturing and security industries including professional development and certification. He also founded Ricci Communications, a full-service marketing communications firm which was consistently ranked in the Washington Business Journal's Top 25 Privately-Held Marketing/Public Relations Companies.

Mr. Ricci has testified before the U.S. Congress. He was recently named one of the Top Association CEOs by CEO Update and was appointed to the U.S. Chamber of Commerce Association Committee of 100. He has been cited as an authority on association management issues by USA Today, AP, Los Angeles Times, New York Times, The Washington Post and hundreds of print and online outlets. He has appeared on CNN, ABC Nightly News, MSNBC and other broadcast media.

Mr. Ricci is a Certified Association Executive (CAE), is an active member of in the National Association of Manufacturers (NAM) Association Leadership Council and serves on the American Society for Association Executives (ASAE) Political Action Committee Board of Directors. He earned a Master in Business Administration from George Mason University and a Bachelors Degree in Communications from Virginia Tech.

Mr. Ricci can be contacted at 703-519-0029 or jricci@trsa.org

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.