Editorial Board   Guest Author

Mr. Chastan, CMP

John Chastan, CMP

General Manager, Kalahari Resorts

John Chastan grew up surrounded by the hospitality business in a family that owned an independent restaurant. He followed this profession into college studying Hotel and Restaurant Management at the University of Wisconsin Stout. For six years in the 1990's Mr. Chastan held both operational and sales positions with Residence Inn by Marriott in several locations around the country. For several years he gained experience at convention properties with Hilton Hotels. Following this Mr. Chastan represented Monona Terrace Convention Center and Alliant Energy Center for the Greater Madison Wisconsin Convention and Visitors Bureau. He joined the Kalahari Resort, Wisconsin Dells in 2003 and has held the positions of Director of Sales and General Manager. Mr. Chastan is a past board member and Vice President of Finance for Meeting Professional International - Wisconsin chapter. Currently he is the Chairman-Elect of the Wisconsin Hotel and Lodging Association. He has also participated in the original creation of a two-year associate's degree program in meeting and event planning at Madison Area Technical College.

Mr. Chastan, CMP can be contacted at 608-254-3314 or wigroups@kalahariresorts.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.