Editorial Board   Guest Author

Mr. Maggio

Anthony Maggio

Co-Founder & Head of Product, CheckMate

Anthony Maggio has spent most of his career finding ways to improve customer experiences. As frequent business travelers, Maggio and his CheckMate co-founders, Drew Patterson and Brian McManus, observed that the hospitality industry lagged behind others in the travel sector, particularly car rentals and airlines, when it came to early adoption of mobile technology. Together they set out to bring innovative, mobile, customer experiences to the hotel industry. 
Mr. Maggio is responsible for product management and customer success. Prior to co-founding CheckMate, Maggio started a new form of travel agency for Jetsetter, using the insight of experienced travel writers to develop and organize custom trips for the site's members. As the strategic projects leader at Jetsetter, he expanded the company into media sales and lead generation for high-end travel providers. Early in his career, Mr. Maggio was a business technology analyst at Deloitte Consulting where he spent 80 percent of his time living out of hotel rooms and gaining important insight into their operations. Mr. Maggio is a University of Pennsylvania alumnus, with a degree in Political Science.

Please visit www.checkmate.io for more information.

Mr. Maggio can be contacted at 888-997-2432 ext 504 or anthony@checkmate.io

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.