Editorial Board   Guest Author

Mr. Maggio

Anthony Maggio

Co-Founder & Head of Product, CheckMate

Anthony Maggio has spent most of his career finding ways to improve customer experiences. As frequent business travelers, Maggio and his CheckMate co-founders, Drew Patterson and Brian McManus, observed that the hospitality industry lagged behind others in the travel sector, particularly car rentals and airlines, when it came to early adoption of mobile technology. Together they set out to bring innovative, mobile, customer experiences to the hotel industry. 
Mr. Maggio is responsible for product management and customer success. Prior to co-founding CheckMate, Maggio started a new form of travel agency for Jetsetter, using the insight of experienced travel writers to develop and organize custom trips for the site's members. As the strategic projects leader at Jetsetter, he expanded the company into media sales and lead generation for high-end travel providers. Early in his career, Mr. Maggio was a business technology analyst at Deloitte Consulting where he spent 80 percent of his time living out of hotel rooms and gaining important insight into their operations. Mr. Maggio is a University of Pennsylvania alumnus, with a degree in Political Science.

Please visit www.checkmate.io for more information.

Mr. Maggio can be contacted at 888-997-2432 ext 504 or anthony@checkmate.io

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.