Editorial Board   Guest Author

Ms. McKeon

Heather McKeon

Interior Design/Studio Director, The Kraemer Group

In 2005 Heather McKeon published a list of personal goals that included the goal to join an Architectural and Design firm that was revitalizing the city of Detroit. Ms. Mckeon realized that goal that same year she joined Kraemer Design Group after receiving her Bachelor of Arts in Interior Design from Anderson University in South Carolina. Professional goals have driven Ms. Mckeon over the years to complete her National Council of Interior Design Qualification (NCIDQ), become a Leadership in Energy and Environmental Design Accredited Professional (LEED AP) and transition into the Director position of the Interior Design team. As the Director of Interiors she is responsible for the all facets of the Professional Interior Design services the firm offers including interior design and procurement services. As the Director of Interiors she plays a lead role in attracting new clients, developing design concepts and collaborating with others to deliver solutions consistent with the client organization's culture, goals and budget. Ms. McKeon leads a team of designers and project managers that speak the language of the client in a meaningful and insightful manner and work to integrate interior, architectural and graphic design into a cohesive solution. Her collective team, comprised of about fifty percent of the professional staff of the firm. It is responsible for development of functional and aesthetic design that helps boost productivity, increase sales, attract customers, or to enhance the living space of the interior of hospitality project, and for multi-family residential and commercial buildings based on client needs.

Ms. McKeon can be contacted at 313-965-3399 or heather@thekraemeredge.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.