Editorial Board   Guest Author

Ms. McKeon

Heather McKeon

Interior Design/Studio Director, The Kraemer Group

In 2005 Heather McKeon published a list of personal goals that included the goal to join an Architectural and Design firm that was revitalizing the city of Detroit. Ms. Mckeon realized that goal that same year she joined Kraemer Design Group after receiving her Bachelor of Arts in Interior Design from Anderson University in South Carolina. Professional goals have driven Ms. Mckeon over the years to complete her National Council of Interior Design Qualification (NCIDQ), become a Leadership in Energy and Environmental Design Accredited Professional (LEED AP) and transition into the Director position of the Interior Design team. As the Director of Interiors she is responsible for the all facets of the Professional Interior Design services the firm offers including interior design and procurement services. As the Director of Interiors she plays a lead role in attracting new clients, developing design concepts and collaborating with others to deliver solutions consistent with the client organization's culture, goals and budget. Ms. McKeon leads a team of designers and project managers that speak the language of the client in a meaningful and insightful manner and work to integrate interior, architectural and graphic design into a cohesive solution. Her collective team, comprised of about fifty percent of the professional staff of the firm. It is responsible for development of functional and aesthetic design that helps boost productivity, increase sales, attract customers, or to enhance the living space of the interior of hospitality project, and for multi-family residential and commercial buildings based on client needs.

Ms. McKeon can be contacted at 313-965-3399 or heather@thekraemeredge.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.