Editorial Board   Guest Author

Ms. Berlingeri

Deborah Berlingeri

Spa Director, ELLE Spa at Edin Roc Miami Beach

Deborah Berlinger brings a wealth of experience from many disciplines in the hospitality industry of 16 years to ELLE Spa at Edin Roc Miami Beach. Ms. Berlinger thrives on building and developing teams to passionately produce results and aggressively set themselves apart from the competition in the market. During her tenure, Ms.Berlinger has held several positions of increasing responsibility in spa, operations, events, and sales exceeding revenues and profitability for owners and companies, alike. She began her career in hospitality with Marriott International and with the most recent, BHI Group as Director of Spa for the 48,000 sq.ft. Alaya Spa in Weston FL. Ms. Berlingeri is a graduate of Georgia Southern University, where she earned her Business Administration Degree and resides in Miami.

Ms. Berlingeri can be contacted at 305-674-5585 or ellespa@destinationhotels.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.