Editorial Board   Guest Author

Mr. Tsoflios

John Tsoflios

Director, Rewards & OD Division of the HRD, Qatar Chemical; Faculty Member Glion Online

John-Yiannis Tsoflios, brings over 15 years of International Human Resources Experience having worked in a variety of organizations (Hay Group, Coca-Cola, Ma'aden- Alcoa, LIU). Currently he acts as an independent Management Consultant of Organizational Effectiveness and People Change. Most recently, Mr. Tsoflios worked as an external HR Senior Consultant for a Telecoms Retail Middle Eastern provider. Not much earlier he carried successfully the ΄Senior Organizational & Compensation HRBP΄ role for MAL, a joint venture between Ma'aden & ALCOA, based in Khobar, KSA, to lead a large-scale HR & OD redesign. Previously, Mr. Tsoflios has worked in the Greek (Coca-Cola HR Mgr) and EMEA Markets (Hay Group SEE) on all types of Human Resources agenda. He has been recognized with numerous high prestige rewards and he is a regular conference speaker and guest lector in various universities, including Glion Institute of Higher Education in HR. Through his experience on "both sides of the fence", in corporate roles and as a consultant Mr. Tsoflios has developed outstanding general project management skills, has acquired an acute sense of Human Resources design and fit to the overall business. He is considered an expert in change management, organizational development and outsourcing/shared services initiatives. Having held very senior roles in companies but also as an external consultant has afforded his interaction with and insights to Senior Management teams in all types of environments, maturity levels and life cycles. Mr. Tsoflios holds a M.Sc. in Organizational Psychology & Industrial Relations (with distinction) from UMIST, Manchester, UK, a Pg. Diploma in Career E.U. Development from Economic University of Athens, Greece and a Bachelor of Psychology. He speaks Greek, English, French and communicates adequate in Italian and very basic Arabic. Passionate to learn and with extreme levels of energy Mr. Tsoflios loves challenges; both in facing them and in advising/ coaching people how to best address them. As a strong inspirational leader himself, he is at ease in quickly analyzing situations, has the ability to identify solutions and thrives in complex environments.

Mr. Tsoflios can be contacted at ioannis.tsoflios@faculty.gliononline.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.