Editorial Board   Guest Author

Mr. Hasek

Glenn Hasek

Publisher & Editor, Green Lodging News

Glenn Hasek is publisher and editor of Green Lodging News, a weekly e-mail newsletter now reaching more than 14,000 opt-in subscribers, and a website receiving more than 41,000 unique visitors each month. Green Lodging News covers topics ranging from energy management to water conservation to waste management to green design. Green Lodging News coverage emphasizes breaking news and trends impacting not only the environment and well-being but also the bottom line as well. Mr. Hasek, who has been quoted in many national news publications on green travel, launched Green Lodging News in July 2006.

He has more than 25 years of writing and editing experience in the lodging industry. He worked as an editor with Hotel & Motel Management (now Hotel Management) from 1989 to 1996 and then again from 2000 to 2001. He first wrote about environment-related lodging industry news with Hotel & Motel Management in 1990.

He also worked as associate editor of IndustryWeek magazine from 1996 to 2000 where he managed two projects: the IndustryWeek 1000 and the World's 100 Best Managed Companies. Since 2001 Mr. Hasek has owned his own publishing and public relations consulting company—Hasek Communications L.L.C. He has received numerous professional awards for his work and has been a featured speaker and moderator at many lodging industry events—green lodging conferences, HD Expo, brand conventions, and the International Hotel/Motel + Restaurant Show (IHMRS). In November 2013 and November 2014 he helped organize the Hospitality Green section of IHMRS.

Mr. Hasek graduated from Bluffton College with a B.A. in Communication and Religion in 1984 and attended Ohio University, studying journalism at the graduate level.

Please visit http://www. for more information.

Mr. Hasek can be contacted at +1 813-510-3468 or editor@greenlodgingnews.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.