Editorial Board   Guest Author

Mr. Brannen

Albert Brannen

Managing Partner, Atlanta Office, Fisher & Phillips LLP

Albert Brannen is the managing partner in the Atlanta office of Fisher & Phillips LLP, one of the nation's leading labor and employment firms representing employers. Since 1982, Mr. Brannen has represented employers exclusively in successfully solving labor and employment law problems in the workplace. Much of his time is devoted to counseling employers about how to avoid workplace crises, comply with all applicable laws and prevent litigation. Mr. Brannen prepares all of the documents associated with the employment experience, including employee handbooks, employment contracts, restrictive covenants, ethics and confidentiality agreements, non-competition or non-solicitation agreements and severance agreements. Mr. Brannan also has a depth of experience advising employers on union-related matters and in assisting employers with the administration, negotiation, mediation and arbitration of collective bargaining agreements. He has successfully represented clients in formal administrative proceedings before the National Labor Relations Board, EEOC, Department of Labor and in federal and state courts. Having written numerous published articles on a wide variety of employment law subjects, Mr. Brannen regularly speaks to business and professional associations, industry groups and individual employers and is the chairman of the Labor and Employment Law Section of the State Bar of Georgia. He also teaches labor and employment law at Georgia Institute of Technology. Mr. Brannen is "AV" Peer Review Rated by Martindale-Hubbell and has been included in Georgia Super Lawyers since 2005. He was recognized as a member of Georgia's "Legal Elite" in 2009 and 2013 and has been listed in The Best Lawyers in America since 2010. He also has been a member of the 2010 Employment Law360 editorial advisory board.

Mr. Brannen can be contacted at 404-240-4235 or dabrannen@laborlawyers.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.