Editorial Board   Guest Author

Mr. Brannen

Albert Brannen

Managing Partner, Atlanta Office, Fisher & Phillips LLP

Albert Brannen is the managing partner in the Atlanta office of Fisher & Phillips LLP, one of the nation's leading labor and employment firms representing employers. Since 1982, Mr. Brannen has represented employers exclusively in successfully solving labor and employment law problems in the workplace. Much of his time is devoted to counseling employers about how to avoid workplace crises, comply with all applicable laws and prevent litigation. Mr. Brannen prepares all of the documents associated with the employment experience, including employee handbooks, employment contracts, restrictive covenants, ethics and confidentiality agreements, non-competition or non-solicitation agreements and severance agreements. Mr. Brannan also has a depth of experience advising employers on union-related matters and in assisting employers with the administration, negotiation, mediation and arbitration of collective bargaining agreements. He has successfully represented clients in formal administrative proceedings before the National Labor Relations Board, EEOC, Department of Labor and in federal and state courts. Having written numerous published articles on a wide variety of employment law subjects, Mr. Brannen regularly speaks to business and professional associations, industry groups and individual employers and is the chairman of the Labor and Employment Law Section of the State Bar of Georgia. He also teaches labor and employment law at Georgia Institute of Technology. Mr. Brannen is "AV" Peer Review Rated by Martindale-Hubbell and has been included in Georgia Super Lawyers since 2005. He was recognized as a member of Georgia's "Legal Elite" in 2009 and 2013 and has been listed in The Best Lawyers in America since 2010. He also has been a member of the 2010 Employment Law360 editorial advisory board.

Mr. Brannen can be contacted at 404-240-4235 or dabrannen@laborlawyers.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.