Editorial Board   Guest Author

Mr. Hipsh

Dale Hipsh

Senior Director for Hotel Operations, Hard Rock International

As Senior Director of Hotel Operations for Hard Rock International, Dale Hipsh guides the development of operations for the company's most significant hotel and casino properties. Currently assigned to the completion and opening of the brand's first European hotel, Hard Rock Hotel Ibiza in Playa d'en Bossa, Spain, and an upcoming project in Shenzhen, China, Mr. Hipsch's specialty is to guide large, complex projects with large staff, often in multiple locations. Mr. Hipsh's career of 25 years in casino and hotel management began with Hyatt Hotels and Resorts and has included assignments with many industry leaders, including Sun International and its massive Atlantis casino and resort complex on Paradise Island, The Bahamas. He has held various positions with both the Ritz-Carlton Hotel Company, a division of Marriott Corporation, and Hyatt Hotels and Resorts. As Vice President of Operations for Seminole Hard Rock Hotels & Casinos, Mr. Hipsh guided the simultaneous 2004 openings of two of the world's most successful casino complexes. At the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, he was responsible for pre-opening and grand opening hotel operations for the 500-room property, as well as food and beverage operations for six restaurants, set up of catering and convention services, special events and facilities operations. During the grand opening project, Mr. Hipsh managed a staff of 1,200 team members. While Chief Operating Officer of Pearl River Resort, one of the largest gaming operations in the Southern United States, Mr. Hipch guided this mega complex through the turbulent financial crisis of 2008 and 2009. Mr. Hipsh holds a Bachelor of Science degree in Business Administration from Florida State University, Tallahassee. Dale divides his time between the Caribbean and Florida, where he has a home in Fort Lauderdale. In addition to his distinguished hotel industry career, Mr. Hipsh is an investor/advisor in notable restaurant properties in South Florida. He also believes strongly in giving back to the community and is active in several nonprofit organizations, including GLAAD, The Red Cross, WHY and Relief Beads. Just for fun, he likes to explore the unique cultures of the areas he is assigned for new project development

Mr. Hipsh can be contacted at 888-832-7155 or Dale_Hipsh@hardrock.com.

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.