Editorial Board   Guest Author

Mr. Hipsh

Dale Hipsh

Senior Director for Hotel Operations, Hard Rock International

As Senior Director of Hotel Operations for Hard Rock International, Dale Hipsh guides the development of operations for the company's most significant hotel and casino properties. Currently assigned to the completion and opening of the brand's first European hotel, Hard Rock Hotel Ibiza in Playa d'en Bossa, Spain, and an upcoming project in Shenzhen, China, Mr. Hipsch's specialty is to guide large, complex projects with large staff, often in multiple locations. Mr. Hipsh's career of 25 years in casino and hotel management began with Hyatt Hotels and Resorts and has included assignments with many industry leaders, including Sun International and its massive Atlantis casino and resort complex on Paradise Island, The Bahamas. He has held various positions with both the Ritz-Carlton Hotel Company, a division of Marriott Corporation, and Hyatt Hotels and Resorts. As Vice President of Operations for Seminole Hard Rock Hotels & Casinos, Mr. Hipsh guided the simultaneous 2004 openings of two of the world's most successful casino complexes. At the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, he was responsible for pre-opening and grand opening hotel operations for the 500-room property, as well as food and beverage operations for six restaurants, set up of catering and convention services, special events and facilities operations. During the grand opening project, Mr. Hipsh managed a staff of 1,200 team members. While Chief Operating Officer of Pearl River Resort, one of the largest gaming operations in the Southern United States, Mr. Hipch guided this mega complex through the turbulent financial crisis of 2008 and 2009. Mr. Hipsh holds a Bachelor of Science degree in Business Administration from Florida State University, Tallahassee. Dale divides his time between the Caribbean and Florida, where he has a home in Fort Lauderdale. In addition to his distinguished hotel industry career, Mr. Hipsh is an investor/advisor in notable restaurant properties in South Florida. He also believes strongly in giving back to the community and is active in several nonprofit organizations, including GLAAD, The Red Cross, WHY and Relief Beads. Just for fun, he likes to explore the unique cultures of the areas he is assigned for new project development

Mr. Hipsh can be contacted at 888-832-7155 or Dale_Hipsh@hardrock.com.

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.