Editorial Board   Guest Author

Mr. Hipsh

Dale Hipsh

Senior Director for Hotel Operations, Hard Rock International

As Senior Director of Hotel Operations for Hard Rock International, Dale Hipsh guides the development of operations for the company's most significant hotel and casino properties. Currently assigned to the completion and opening of the brand's first European hotel, Hard Rock Hotel Ibiza in Playa d'en Bossa, Spain, and an upcoming project in Shenzhen, China, Mr. Hipsch's specialty is to guide large, complex projects with large staff, often in multiple locations. Mr. Hipsh's career of 25 years in casino and hotel management began with Hyatt Hotels and Resorts and has included assignments with many industry leaders, including Sun International and its massive Atlantis casino and resort complex on Paradise Island, The Bahamas. He has held various positions with both the Ritz-Carlton Hotel Company, a division of Marriott Corporation, and Hyatt Hotels and Resorts. As Vice President of Operations for Seminole Hard Rock Hotels & Casinos, Mr. Hipsh guided the simultaneous 2004 openings of two of the world's most successful casino complexes. At the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, he was responsible for pre-opening and grand opening hotel operations for the 500-room property, as well as food and beverage operations for six restaurants, set up of catering and convention services, special events and facilities operations. During the grand opening project, Mr. Hipsh managed a staff of 1,200 team members. While Chief Operating Officer of Pearl River Resort, one of the largest gaming operations in the Southern United States, Mr. Hipch guided this mega complex through the turbulent financial crisis of 2008 and 2009. Mr. Hipsh holds a Bachelor of Science degree in Business Administration from Florida State University, Tallahassee. Dale divides his time between the Caribbean and Florida, where he has a home in Fort Lauderdale. In addition to his distinguished hotel industry career, Mr. Hipsh is an investor/advisor in notable restaurant properties in South Florida. He also believes strongly in giving back to the community and is active in several nonprofit organizations, including GLAAD, The Red Cross, WHY and Relief Beads. Just for fun, he likes to explore the unique cultures of the areas he is assigned for new project development

Mr. Hipsh can be contacted at 888-832-7155 or Dale_Hipsh@hardrock.com.

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.