Editorial Board   

Mr. Freid

Hank Freid

CEO and Founder , Impulsive Group

Hank Freid has been a driving force within New York City's real estate community for over 30 years. As CEO and Founder of the Impulsive Group, a lifestyle hospitality company, this hotelier has built an impressive portfolio of chic and intimate properties throughout Manhattan including: the sophisticated, four-star Ameritania Hotel located in the Broadway theater district; the Moroccan-themed Marrakech Hotel nestled in the Upper West Side; and his newest acquisition, The Sanctuary Hotel situated in the heart of Times Square. An international businessman, each of Mr. Freid's hotels caters to a global audience offering a unique, cosmopolitan design and superior service and accommodations. In addition to a collection of urban retreats, the Impulsive Group owns Impulsive Charters, a fleet of luxury yachts that operate in the Mediterranean and Bahamas and Paramount Buildings, a renovation firm that specializes in residential remodeling and design.

Mr. Freid can be contacted at 212-247-2211 or hank@impulsivegroup.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.