Editorial Board   Guest Author

Ms. Macy

Elaine Macy

Vice President of Group Sales, Preferred Hotel Group

Elaine Macy is Senior Vice President of Group Sales for Preferred Hotels & Resorts, responsible for overseeing the company's Group Sales division, handling various events around the world and managing a global team of group sales professionals. She joined the company in 2004. Ms. Macy started her career in the travel industry working for World Airways before moving into the incentive travel business, spending five years managing and developing the West Coast operations for Tradewind Tours, a leading Hawaiian corporation. In 1984, Ms. Macy joined Maritz Travel Company as Regional Vice President to pioneer the company's first West Coast operation. Over a 15-year period, she carried $18 million in sales and had total administrative and sales responsibility for efforts in the region. Shortly thereafter, she opened a new full-service operation for Maritz, turning it into a $40 million group travel and meetings office staffed by more than 100 professionals. The West Coast operation processed more than 40,000 participants each year to destinations around the globe. In 1995, Ms. Macy became one of seven founding partner of Ambassadors Performance Group, serving as Vice President of Sales and running an office in Northern California. Alongside John Ueberroth and Peter Ueberroth, she helped build Ambassadors into a major incentive travel house.

Ms. Macy can be contacted at 949-719-3354 or emacy@preferredhotelgroup.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.