Editorial Board   Guest Author

Ms. Brown

Ann Brown

Founder, Saltability

With more than 20 years of experience in nearly every aspect of the resort spa business at various properties, Ann Brown is an industry veteran whose expertise extends from licensed cosmetologist, esthetician, nail technician and massage therapist to accomplished spa director and business manager.

In 2014, she founded Saltability to answer the need for a better treatment in the spa industry and, in doing so, conceived a line of Himalayan salt products that benefit clients as well as their therapists. Ms. Brown's biggest goal in creating Saltability was to introduce multiple benefits in a single treatment, and by keeping products and services chemical free and eco-friendly, the innovative therapeutic benefits help the client and practitioner alike. Today, Saltability is a spa industry partner that provides quality Himalayan salt stone treatments and products for resort, day, medical and destination spas.

Ms. Brown serves as vice chair of the Global Wellness Salt & Halotherapy Initiative and is involved in the Global Wellness Institute Mentorship Program . She has been a World Spa & Wellness Awards judge since 2010, and she previously served as a member of the International Spa Association board of directors and on the ISPA Education Committee. Additionally, she was a founding member of the American Spa Therapy Education and Certification Council. 

In addition to her vast spa industry experience, education and licensing, Ms. Brown contributed to the development of ISPA's Hiring and Training Guide, the first handbook of its kind for ISPA members, and helped co-author two textbooks used for spa management degrees at major universities. She has been a presenter on spa management and modalities at ISPA's annual conference, the American Massage Therapy Association conference, IECSC and more, in addition to serving her community as a board member of several nonprofits. 

Please visit http://www.saltability.com for more information.

Ms. Brown can be contacted at 888-210-9918 or ann@saltability.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.