Editorial Board   Guest Author

Ms. Brown

Ann Brown

Founder, Saltability

With more than 20 years of experience in nearly every aspect of the resort spa business at various properties, Ann Brown is an industry veteran whose expertise extends from licensed cosmetologist, esthetician, nail technician and massage therapist to accomplished spa director and business manager.

In 2014, she founded Saltability to answer the need for a better treatment in the spa industry and, in doing so, conceived a line of Himalayan salt products that benefit clients as well as their therapists. Ms. Brown's biggest goal in creating Saltability was to introduce multiple benefits in a single treatment, and by keeping products and services chemical free and eco-friendly, the innovative therapeutic benefits help the client and practitioner alike. Today, Saltability is a spa industry partner that provides quality Himalayan salt stone treatments and products for resort, day, medical and destination spas.

Ms. Brown serves as vice chair of the Global Wellness Salt & Halotherapy Initiative and is involved in the Global Wellness Institute Mentorship Program . She has been a World Spa & Wellness Awards judge since 2010, and she previously served as a member of the International Spa Association board of directors and on the ISPA Education Committee. Additionally, she was a founding member of the American Spa Therapy Education and Certification Council. 

In addition to her vast spa industry experience, education and licensing, Ms. Brown contributed to the development of ISPA's Hiring and Training Guide, the first handbook of its kind for ISPA members, and helped co-author two textbooks used for spa management degrees at major universities. She has been a presenter on spa management and modalities at ISPA's annual conference, the American Massage Therapy Association conference, IECSC and more, in addition to serving her community as a board member of several nonprofits. 

Please visit http://www.saltability.com for more information.

Ms. Brown can be contacted at 888-210-9918 or ann@saltability.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.