How can hoteliers use the formula of GRWM videos and other TikTok trends to get attention for their brands? GRWMs, walk and talks, and in-the-car videos are all great ways for hoteliers to showcase their properties through authenticity and movement. These trends of TikTok already keep social media viewers entertained, informed, and attentive, and that same level of attention can be earned by hotel brands. READ MORE
HOTEL BUSINESS REVIEW
FOCUS:
The press release is one of the least effective public relations tools in a marketer's toolkit, and marketers should adopt new, more effective tactics to secure media coverage. This article will give you two actionable ways to increase your media coverage without using the overused, often abused press release, resulting in an increase in your visibility to and credibility with potential hotel clients. READ MORE
Collaboration among top leaders is the (often overlooked) cornerstone of effective employee retention strategies. But individual teams and departments can only be as mission-minded and priority-driven as the top level above them. But how do you get your leaders on the same page? Read more to learn practical strategies that will help leaders align their perspectives, pool their insights, and collectively identify a shared vision for improving employee retention. READ MORE
Hospitality can wield great influence over our guests' wellness given the increasing demand for access to wellness during travel and the importance of maintaining a wellness lifestyle. The provision of information, supporting and encouraging new wellness behaviours is key. Simon Saunders, VP of Strategic Health & Wellness for RLA Global explores guest expectations, the how's and why's of promoting, influencing, and educating guests' wellness. READ MORE
Regional transformation is a theme across the country and globally. It can be a useful tool(s) for economic impact on communities. This article will discuss the use of projects, such as feasibility studies as tools to build greater business opportunities and act as learning tools for students. Regional transformation can lead to a better quality of life and benefit tourism. READ MORE
As we navigate the challenges of climate change, shifting work paradigms and evolving guest preferences, the hospitality industry is experiencing a transformative shift in how hotels are conceptualized and built. Key trends shaping the future of hospitality design, such as the burgeoning Work From Hotel movement, meet immediate needs and demonstrate a forward-looking approach to creating sustainable, functional and memorable guest experiences that will extend into 2024 and beyond. READ MORE
ARCHIVES
More from our online Library Archives...
Social media is critical. Whether your marketing team has fully embraced the need to monitor constant changes of the social landscape, or sticks to its tried-and-true Facebook content, guests are adapting their social behaviors, and your bottom line depends on strategic social campaigns targeting specific audiences. Hospitality leaders must diversify their platform content to reach multiple audiences, as the next phase of social media will bring more opportunities to drive transactions and sell products and services. READ MORE
It wasn't long ago that social media a small portion of an annual hotel marketing strategy plan. Now, it has evolved to become a broad industry encompassing everything from storytelling to community building and lead generation. It's more important now than ever to cut through the clutter. This article identifies key tactics in understanding your audience and driving social results. READ MORE
