Ford Blakely

COVID-19 has impacted every area of business operations, but few have been as affected as communication. Experiencing spikes in incoming requests from anxious customers, even hotels that have had to close their doors temporarily have had to make dramatic changes to their communication strategies. Everything about guest communication has changed overnight. From the conversations brands are having with guests to the resources facilitating these conversations, and most notably the very impact that real-time communications, or the lack thereof, has on an organization's success. It's fair to say that real-time communication has gone from a competitive advantage to a survival strategy. READ MORE

Scott Lee

The rise of coronavirus has reset our rhythm as humans, and in slowing down and sheltering in place, we have had time to notice natural features in our surroundings and get back to basics. Social distancing may seem at odds with hospitality, but hotels can learn from the mindful and wellness-oriented activities people are using to ground and reset, from gardening and taking walks, to home cooking and baking, artistic pursuits and wholesome family activities. How might designers shape the 21st guest experience with spaces that nurture guests' inner worlds and push them past comfort zones, reaching deeper into nature? READ MORE

Scott Watson

Hoteliers need to be equipped with the most up-to-date and cost-effective business solutions available. Finding the right technology partner can be like finding a needle in a haystack, so it's important that hoteliers come equipped to get the most of out of their investments. Especially for management companies balancing numerous properties, switching to an outsourced business model can make all the difference. For hoteliers looking to cut-costs and streamline their portfolios back-office operations, outsourcing hotel accounting can help tighten up loose ends and improve your management company's financial health. With so many technology solutions available, it's important to know your options and how they can best help your company. READ MORE

Kristi Dickinson

Selecting a skincare line is one of the most important strategic decisions you can make for your spa, as this long-term partnership carries a significant investment of time and financial resources. Failure to choose wisely can impact your brand, alienate clientele, and damage the trust of your staff. According to the Global Wellness Institute, the Personal Care, Beauty, and Anti-aging Industry is valued at $1,083B and growing. With more skincare lines introduced every day, there is a massive increase in marketing noise and false claims. This article will help you narrow down your options and find the best choice for your spa. READ MORE

Library Archives

 
Lawrence Adams

The coronavirus pandemic continues to have a devastating impact on the hospitality industry. Designers and Architects will be challenged to find ways to make guests feel comfortable, safe and free from exposure to pathogens, while at the same time creating an invigorating and meaningful hospitality experience. The new normal in hotel design will need to use touchless technology to overcome the inherent danger of virus spreading from potentially infected surfaces to guests and hotel staff. Advancements in smart phone applications, facial recognition, voice commands, motion detection, heat sensors and virtual reality will be employed to create an enduring sense of safety in the hospitality environment. READ MORE

Heidi Strommen

Hoteliers tasked with addressing risk management for both day-to-day operations of the hotel and for on-site restaurants have plenty to consider. Risk management for restaurants and bars is complex in its own right. For these businesses located on a hotel's premises, the risks are only amplified. Heidi Strommen, President of ProHost USA, a division of Distinguished Programs, examines the typical risks found in bars and restaurants, steps that can be taken to mitigate these risks and who is responsible for claims when an on-site restaurant and bar is a tenant of a hotel, rather than part of the hotel entity. READ MORE

David Kasprak

The hotel lobby has served the same basic purposes for hundreds of years: sustenance, socializing, and doing business. What has changed over time is the way we do all three. With recent technology strides, today's hotel lobby is transforming, and perhaps not in the way you might think. Travelers are forgoing the grand formality of the former heart of the hotel in exchange for something that feels like home. As we look back through time, we can see how innovation has shaped the evolution of the hotel lobby. Better yet, we can start to think about how it will continue to morph into the future. READ MORE

Cristian Rebolledo

Chef Cristian Rebolledo of The Harbor Club has worked alongside some of the world's most renowned chefs and at leading luxury properties in many destinations. With his thumb on the pulse of the hotel food & beverage industry, Chef Rebolledo shares an overview of some trends to watch for as the industry continues to play a leading role in the culinary world. From cross cultural fusions to purpose driven dining, he provides insights on how the hospitality industry continues to evolve its culinary offerings to attract visitors by catering to their lifestyles. READ MORE

Michael Raine

Guestroom unavailability is the dirge of owner/operators during hotel renovation. How quickly can rooms be put back online is the defining issue of renovation success. As the industry becomes more complex it is imperative, to ensure such success, that all project stakeholders (Client, Designer, Architect and the GC) take an active role in design. Design Assist framed within the world of Virtual Construction as opposed to competitive "Hard Bid" pricing allows for better teamwork, and opportunities for enhanced project management. In this article we explore how Design Assist works as an effective solution for all involved. READ MORE

David Ashen

Airports are being updated, particularly in the United States, but where does that leave airport hotels? David Ashen, President & CEO of interior design and brand consulting firm dash design, explores the transformation of airport hotels from a pedestrian place to simply sleep into a luxury, five-star destination that travelers yearn to visit. In this piece, he looks at the trends that led to next-level airport hotels, the influence of chic airport lounges and more. Mr. Ashen shares some of his favorite examples of trendsetting airport hotels and ponders where we'll land in the years to come. READ MORE

David Harroch

The 4th Industrial Revolution is already here, but is coming with even greater force. There's a big need to get prepared so as not to get kicked out of the race. The only way forward is proactive adaption. It's real flexibility. This article helps you understand what the 4th Industrial Revolution is all about and how you can better position your business to get the good sides of the innovations. It primarily focuses on hotel groups, dealing with guest expectations and business model adaptation for better sustainability. Issues regarding the features of the innovations are also covered in the article. READ MORE

Bill Wilhelm

As the U.S. economy and travel and tourism industries continue to grow, builders across the nation are witnessing an uptick in hotel construction, renovation and development. From new sports venues and arena districts to an increased focus on secondary and tertiary markets and the growing demand for live-work-play destinations, hotel construction is on the rise and anticipated to reach the nation's highest count of development by 2021. Here's a look at how these trends are shaping the construction of hotel properties today and key strategies builders are applying to imagine vibrant destinations that foster economic growth for years to come. READ MORE

Mostafa Sayyadi

Hotel executives today are under a tremendous amount of pressure in today's global economy. This article is set in place to inspire hotel executives to authentically lead their hotels to meet and exceed the challenges of not only today but also what we see as an onset of new technological advances in the future. This article shows that the seven elements of authentic leadership can represent how hotel executives working in today's knowledge-based economy develop and manage intellectual capital in hotels throughout North American and the rest of the developed countries. READ MORE

Hicham Jaddoud

Hospitality has become a major industry and one of the most important social phenomena in the United States. The greatest perceived socio-economic impacts of the hospitality sector are increased employment, greater tax revenues to state and local governments, and growth in local retail sales. In this article, Hicham Jaddoud of North Star Mohican Casino uses a critical approach to demonstrate the positive contributions of the hospitality industry on local and regional communities. The article discusses the fiscal and induced contributions of the hospitality industry to local and regional communities, giving concrete examples of initiatives taken by hospitality firms to contribute to the local communities where they do business. READ MORE

Amber Natale

In today's noisy world, brands are on a constant quest for more attention. To accomplish this, we often hear people discuss trends and how to best utilize them. One reason to follow a trend may be because you're trying to fit in. However, do you have to necessarily follow suit? In this piece, Amber Natale of the integrated brand development agency Smarthinking Inc. takes a closer look at four questions you should ask yourself to build brands that will stand the test of time and minimize the inherent risk that following trends brings with them. READ MORE

Felicia Hyde

Research shows that the most successful companies worldwide have one thing in a common – a uniquely recognizable and memorable brand. So, as more and more travelers today seek unconventional travel experiences, hoteliers should consider how to uncover and successfully weave through a brand narrative that visitors and travelers alike can relate to and support. This includes an immersive experience that takes visitors through a hotel's brand narrative and nods to the region's history, locale and culture from space to space. Here's a look at key research and design practices hoteliers can apply to generate memorable and on-brand destinations. READ MORE

Ron Mitchell

With a high turnover rate, the hospitality industry as a whole is struggling with how to recruit the right employees and increase worker retention. Ron Mitchell is an HR tech founder who is using data insights to help hospitality workers define career paths and goals. Recognizing two key industry trends - that hospitality provides more opportunities for career growth than most other industries, and that strong customer service skills make hospitality workers prime recruitment targets for other industries like healthcare and property management - Ron's answer for employers is to invest in their employees' personal career growth, so that when they're ready to grow, they'll grow with you. READ MORE

Mark Heymann

The hospitality industry is going through an extremely difficult time right now due to the COVID-19 pandemic – employees across the country are being laid off and furloughed daily. Whenever the country does make a return to normalcy, hospitality will need to have structures in place to gradually restore the industry. It's certainly not going to happen overnight. So, companies need to use this extended period of downtime to formulate a rebound strategy that will set them up for success, which includes cross utilization and managing several financial aspects that hotels will need to develop a firm understanding of during this downtime. READ MORE

Nate Lane

Not every company out there has your best interests at heart, but it isn't always easy to tell if - or when - you've been deceived. In order to spot misleading marketing practices, hotels need to know and ask the right questions. We have detailed three examples that hotels can focus on when dealing with digital partners to ensure data transparency and to avoid long-term scams that prey on operators' trust and budgets. This way, hotels can focus on providing the best possible guest experience while trusting their digital partnerships are doing everything they can to improve business, particularly during difficult periods. READ MORE

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Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.