Library Archives

 
Victor P. Haley

Hotel owners and operators have grown more sophisticated in crafting standards with which to project and then gauge the performance of their properties. As a result, these parties are also negotiating increasingly complex performance test provisions in operating agreements. What is a performance test? Essentially, a performance test sets objective criteria for minimally acceptable financial performance of a hotel and, ultimately, provides the hotel owner with the right to terminate the management contract if the operator fails to achieve the goal. Beyond these basic concepts, performance tests come in all shapes and sizes. A savvy hotel owner will always demand that the hotel management agreement contain some type of performance test. Most hotel operators accept, albeit grudgingly, that such performance standards come with the territory of management contracts. Operators are usually concerned with limiting the scope of the test as much as possible and with negotiating cure rights that protect them from loss of the management agreement. READ MORE

Dennis M. Baker

Whether it's a five-star resort or a two-star hotel, customers rate location as the number one deciding factor when booking a hotel according to a recent consumer survey by HotelClub, a leading online accommodation specialist. But as everyone knows, within the "location" category there are many choices. With today's online virtual tours customers can get a fairly accurate evaluation of the details of your location in advance. Obviously room size and d'ecor, attractiveness of common areas and available amenities are critical in that evaluation, but the exterior appearance of the grounds, everything from flowers to plantings to trees, is also important to your hotel's image. READ MORE

Roger G. Hill

From a financial perspective, the lodging sector in the United States is healthy, according to PKF Hospitality Research. The current market and industry conditions dictate some tightening in the lending community, however, and there's certainly no lack of competition for funding. Capital just isn't as abundant as it's been for the past few years, and you'll need a more aggressive and comprehensive method to attract these investors. Following are 10 powerhouse steps to attract investors to your property. I encourage you to evaluate every aspect of your hotel, including its overall appearance, functionality, operations, and profitability. Readying your property for new opportunities is a lot of work, but once you have investors lined up, it'll be worth all the effort. READ MORE

W. Don Turner

Every hotelier has dreams of entrepreneurial endeavors. Every entrepreneur has his own recollection of his successes, the path that lead him to those successes and the challenges that he has faced along the way. CLIA, The California Lodging Industry Association, is made up of many such entrepreneurs. Men and women that have started with a dream, something small, and turned it into a strong, independent, growing and thriving example of the "Great American Success Story" Over the next few articles I will chronicle this process drawing from some of my own experiences as well as some of the stories and experiences that have been shared with me by great people that I have encountered in the Industry. READ MORE

Neale Redington

In a recent New York Times article, it was reported that a 74 year old traveler spent the past several years on various adventure vacations, including climbing the 19,300 foot Uhuru Peak on Mount Kilimanjaro and pitching a tent in a sandstorm in the Gobi Desert. She has also traveled to Mongolia, Madagascar and Peru in recent years and is planning trips to the Andes and Ethiopia. What does this mean for the travel industry? Increasing longevity creates new economic opportunities in the near term. According to a U.S. Consumer Expenditure Survey, consumers age 50+ have accumulated more wealth and have more spending power than any other age group in history. In addition, they spend more than $1.7 trillion on goods and services each year. READ MORE

Didi Lutz

Clearly, we all take for granted the immediate access to information with just the click of a mouse. Email has replaced snail mail, most face-to-face contact, and it is beginning to substitute voicemail. "Google" has become an action verb synonymous to finding instantaneous information. Nowadays, dinner can be ordered without picking up the phone. Anything from theatre and baseball tickets, to golf clubs and contact lenses, even groceries are available to purchase via the Internet. Essentially, everything has been converted for online use. There are many interesting theories on the evolution of technology and the socioeconomic impact it has to nearly every industry. Hoteliers read and analyze opinions and case studies to help them make the appropriate technology decisions for their property, whether it involves installing a complicated Wi-Fi system, an innovative computer in the business center, or just a simple guestroom analog phone. It pays to be ahead of the game. READ MORE

Didi Lutz

Integrated Marketing Communications (IMC) is a relatively new concept in the field of Marketing and Public Relations. The idea is to combine all promotional efforts in order to expand the organization's market, explore additional sales possibilities, secure market share, and maximize revenue potential. If practiced properly, Integrated Marketing Communications is a healthy balance that can yield unlimited results beneficial to the organization's goals. Defining IMC has been controversial and has caused a lot of argument among experts, but generally it is described as the mix of all promotional efforts into "whatever works." With that in mind, hotels have begun applying this notion as part of their everyday outreach. READ MORE

Didi Lutz

Choosing a successful publicist in hospitality can be difficult because there are not that many agencies or independent consultants who specialize in the hotel industry and know its media environment well. To begin with, when recognizing the need to outsource, hoteliers must establish a budget for public relations that will not only include service fees, but also the traditional "wining and dining", complimentary room nights for media, subsidizing press trips, and the cost of article reprints and permissions for their use on websites and press kits. READ MORE

Didi Lutz

Blogs (traditionally called Web Logs): A fairly recent type of medium, created at will for sharing news, opinions and information. Hotels are slowly beginning to realize the importance of these authoritarian online outlets that are taking the Internet by storm with postings of accurate and sometimes very inaccurate information. The worst of it is, blogs are most times not objective and heavily biased sources of news, but since they are so widespread they become an alarming concern. It is no surprise why PR professionals should keep this emerging type of media on their radar screens to protect the branding and image of their clients. READ MORE

Didi Lutz

From my experience, the saying "any publicity is great publicity" does not hold true. Unless you want your hotel to be at the mercy of the media, investing in strategic public relations is the best way to go. We have elaborated on the subject of public relations quite extensively over the last three years, and discussed the best ways to tailor a plan that fits your property, how to protect against potential crises, how to host events, and of course we have talked about ways to choose the best professional to represent your hotel and company. But what about broadcast PR? While I think that for long term branding purposes print placements may work better, depending on your property, there is quite a lot that can be accomplished with a television spot. READ MORE

Didi Lutz

Integrated Marketing Communications, or IMC, is a strategic management process that encourages the blending of Advertising, Public Relations, Sales Promotion and all aspects of the traditional Marketing mix. As we gallop and conquer the digital information age, IMC has become an effective way to communicate across various industries and is particulary successful within the hospitality industry. READ MORE

Kurt A. Broadhag

In the traditional health club business model gyms either succeed or fail based upon membership numbers. Smart gym owners realize the importance of providing a service that satisfies their customers and view the facility maintenance as an integral component in customer satisfaction. This train of thought is right in line with many current surveys. Studies show that prospective clients rank maintenance and upkeep of a fitness center second in terms of their decision-making process, just below facility location and convenience. Studies also show that current members place even more of an importance on facility cleanliness, ranking it #1 in customer satisfaction. Since the hospitality industry places such great emphasis on providing guests with the best possible customer service it is easy to see the connection of facility maintenance within the hotels fitness center. READ MORE

Jim Poad

When you consider the number of washers, dryers, vacuums, lighting fixtures, elevators, and other electronic devices needed to run a hotel, it's no wonder electric bills have become a towering expense for operators. Indeed, the hotel industry uses 69 billion kilowatts of electricity a year, at a cost of $5.3 billion annually, according to the U.S. Energy Information Administration, making it one of the highest expenditures for hotel franchisees. It's also one of the most overlooked expenses of running a hotel. Hotel operators are most concerned with buying amenities that ensure a pleasant stay for their customers, and increase return business. They excel at purchasing appliances, wall decor, furniture, carpeting, even restaurant equipment. But when tasked with finding the best rate for their electric needs, since it doesn't directly affect the customer experience, the job tends to fall to the wayside. READ MORE

Jim Poad

The "No Vacancy" sign is the hotel operator's best friend. No matter where it's shining-from the top of Maine to the tip of Florida; from the Hudson River to the Grand Canyon; or from the Seattle Space Needle to the San Diego Zoo - the neon light signals a strong industry. It also indicates a stable economy. The more rooms that are booked means more cars on the road, and more people traveling on planes and trains. And it means restaurants, shops, and amusement centers packed full with visitors. But there's an underlying component that, if not addressed, can limit an operator's end profit. A crucial element here is energy costs. READ MORE

Jim Poad

Many hotel operators calculate their energy usage in a vacuum. The singular focus on achieving the highest possible 'heads-to-beds' rate leaves little time for tracking energy usage. Some hotel managers commit to tracking this data but without the thorough understanding of how these usage rates vary across multiple site locations. Others have no idea how their rates compare to those of competitors in the hotel marketplace. This offers little insight into what their organization is doing well, or, more importantly, where they can improve. The result: Exorbitant energy costs negatively offset the profits from strong heads-to-beds rates, leaving operators to wonder where they went wrong. And if they don't figure it out soon, their business-and their bottom line-will pay. Literally. READ MORE

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Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.