
- Sales & Marketing
- Linking Technology With Marketing and Sales Efforts (Coordination, Cooperation and Control)
Sales and marketing have long been key factors for success in the lodging industry. These departments have evolved with other traditional units within lodging. While there is little positive about the pandemic, there are takeaways from the "pivots" that businesses made to survive COVID-19 and business disruptions. One aspect to note is the integration of technology in marketing and sales efforts. For example, marketing channels that are embracing voice searches, the use of Chatbots and more are preparing lodging sales and marketing for the Metaverse. READ MORE