Library Archives

 
Mark Ricketts

There's clearly a fun side to hospitality, one that we should embrace and celebrate, for our guests, our host communities and ourselves. Keeping hospitality entertaining is a great way to keep staff engaged. It's about teamwork, motivation and a sense of pride in one's work, as well as a way to show appreciation for what our people do to make us look great in a wide range of activities and interactions with others. In this way, fun also has a serious side and can accomplish a great deal for our organizations. READ MORE

Roberta Nedry

As Halloween approaches, what parts of your property or organization are scary and even creepy? Where are you paying LESS attention even though your guests spend MORE attention in these often neglected areas? How do you ensure that the guest experience is truly a comprehensive guest experience throughout every spot in your environment? Seamless delivery of service is dependent upon attending to each touchpoint and not frightening guests and even employees with questionable impressions. Consider a closer look at your stairwells, your garages and your elevators. Get in the season for Halloween but don't make it Halloween all year long... READ MORE

Justin Laxton

Providing your hotel guests with the essential items they want and need is an important ingredient of overall customer satisfaction. In this article, we'll dive into tactics you could use to identify the essentials your customers need, and discuss how the brands you stock can lead to a delightful customer experience. We'll also discuss the role local trends and sustainability can play in creating a strong customer impression. At the end of the article, you will have a good idea of how to build and maintain a continuous process to create memorable experiences for your customers. READ MORE

Steven Ferry

In the first two articles in this series, we looked at how independent Quality Assurance programs have fallen into a conventional wisdom and modus operandi that is out of touch with their clients' and their guests' needs and then examined the challenges and relevance of QA in helping their client's assess their performance in a world increasingly guided by the megaphone of social-media reviews. In this third and last article, we look at what an ideal QA program would look like, in the hope that third-party QA companies, and/or internal QA programs are listening and decide to upgrade their assessments and programs. READ MORE

Philia Tounta

Tourism is one of the greatest global industries that improves according to the continuous changes in tourism trends and consumer preferences. That makes the concept of innovation a vital concern for all hotels to stand out from the competition with successful applications and profitable operations. However, the importance of innovation has been long underestimated in guest experiences. Gone are the days that travelers were satisfied with an ordinary bed and breakfast. Travelers now look for improved cost/value relation and new innovative applications which promote the terms, “new tourist” and “new tourism products” to their offerings. READ MORE

Gary Isenberg

The lodging business is really about providing guest service. Keeping a loyal client hinges on providing exceptional experiences – ones that people will talk about, share, remember and entice them to return. Today’s consumer is much less forgiving and there are no second chances when it comes to providing a great experience. Fortunately, realizing the negative implications of a bad encounter with a customer, companies in all industries have upped their customer service game. Today, there is no excuse for a hotel not to provide excellent customer service. All it takes is a simple yet powerful technique of managing customer expectations by under-promising and over-delivering on your service commitments. READ MORE

Roberta Nedry

Think about professional tour guides and their role in making an entire experience come alive for everyone on their tour. They know their scripts but also all the in-between moments, stories and connections that will make the tour more memorable. They understand that reacting to their tour participants' emotions, questions and interests along the way will make the tour more meaningful. Now, apply this concept to everyone in your business, your organization, your hospitality environment. Inspire them to become hospitality tour guides! Make each moment, each transaction, each interaction part of YOUR tour and in turn your strategy to make your hospitality experiences more meaningful and positively memorable. READ MORE

Steven Ferry

Services that fail to change with the times, fall out of use: Robust, third-party QA programs are, surprisingly, one such otherwise valuable service that we may see disappearing as social media are increasingly used by guests and management alike, to determine the state of affairs and rankings of hotels and resorts. The replacement of professionals by amateurs, who are armed with a little knowledge and the full confidence of their own particular experience, is not necessarily an improvement; but it is certainly a reality. Part II of the three-part series on Quality Assurance looks at the pros and cons of each, and the best way to retain the professionalism of QA audits. READ MORE

Roberta Nedry

Please the "F" Word to Inspire Better Service! Don't worry…the "F" stands for FEELINGS and we need to use them as guideposts in all our service actions. Hospitality leaders and their teams should inspire their teams to etch the 'F' word front and center to their actions, reactions and behaviors to get more ups than downs, and more awareness of what causes positive or negative feelings. Gain new perspective on the infamous "F" word and why it can be a powerful strategy in Hospitality leadership and delivery. READ MORE

Steven Ferry

We tried unsuccessfully on several occasions over the years to give independent QA providers standards for the butler service being offered by (463) luxury hotels around the world so they could incorporate those standards into their own and help raise butler-service levels in the hospitality industry in a way that our small organization could not, on its own, achieve. All to no avail, but we learned as the years rolled on: Many five-star properties asked us to conduct mystery guest assessments of their butlers, and some even of their whole properties. In doing so, we were asked to assess against internal hotel/chain standards, as well as those of other QA providers. Finding they fell short in various aspects, we were compelled to create our own standards... READ MORE

Simon Hudson

It is common knowledge that to develop a strong service culture, organizations in the hospitality sector have to invest in training initiatives. But training for a service-oriented culture requires more than a single program or class - training needs to be ongoing in order to avoid apathy on the part of employees. This article will focus on the training initiatives of three tourism destinations - Telluride and Aspen in Colorado, and Northstar in California. From interviews with management and those involved 'behind the scenes', the article will show that it is the continuous training of employees that differentiates these resorts from the competition. READ MORE

Andrew Dyer

With 2018 underway, we know that travelers will increasingly be looking for ways to extend their business trips into personal vacations. Not only does this cut costs for many travelers since they are already there for business, but it enables them to get out and explore more places than they would get to otherwise. With "bleisure" rising in popularity this year, it's imperative that hotels take advantage of this growing trend and put strategies in place that target the appropriate demographic, boost occupancy levels throughout the year and encourage guest loyalty. Let's take a look at how hotels can help convert business travelers into bleisure travelers. READ MORE

Justin Effron

Hotels spend a lot of time, money, and resources to ensure the satisfaction of their guests. Commercials insist that a certain hotel knows what their guests want before they themselves do, or that they offer customizable amenities to keep their guests feeling right at home. But are these tactics more lip service than customer service? Is there a better way to build customer loyalty? For a growing number of hotels, the answer is "yes," and surprisingly, their focus isn't on the customer at all. The following article presents three reasons why customer satisfaction shouldn't rely on pleasing guests, where the focus should be, and the most effective way of doing that. READ MORE

Michael Schubach

When one thinks about the word "personalization," many images can be conjured. Perhaps it's a monogram or engraving to signify ownership of an object. Or maybe it's home decor: the artwork and memorabilia that make the space your own. Some people might be reminded of their desk at work, loaded with little time-killer toys to amuse oneself during those occasional hiatuses of inactivity. What may not have made your list of highly personalized experiences is a hotel room - or even a hotel stay. Odd, isn't it? Especially now that the hospitality industry's newest, most popular mission is to provide not just the bed and the bath but the "beyond" - the unique guest experience. READ MORE

Benjamin Jost

As we enter into the planning period for 2018, you might be talking about revenue forecasting, occupancy rates prediction, holiday promotions - but have you factored in the winning guest feedback formula to operate a hotel successfully? This "winning formula" is one I've written about before, but here, and in my two upcoming articles, I'll be sharing specific details on how to use this formula in your 2018 planning, in order to see greater success next year. By now, you probably want to know what this formula is. READ MORE

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Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.