Library Archives

 
Julie Fugitt-Schultz

In past downturns, the extended-stay segment has outperformed other lodging segments. However, the coronavirus pandemic is an unprecedented event in terms of severity. Overall industry RevPAR declines are far outpacing declines exhibited post 9/11 or the 2007 financial crisis, bringing into question whether the extended-stay segment can maintain its reputation as 'recession proof' amidst COVID-19. READ MORE

Rod Clough, MAI

Sales of economy hotels in 2019 registered a healthy level, despite a decline in the number of limited-service hotels that sold during the year. Approximately 10% fewer hotels sold in 2019 than the number that traded hands in 2018, according to Real Capital Analytics (RCA). This decline was attributed entirely to a dearth of major portfolio transactions, while individual property transactions increased slightly for the year. The U.S. economy continues to hold strong, showing great resiliency. The overall strength in consumer spending and confidence has benefited the U.S. hotel industry, driving this healthy transactions market as hotel demand remained at heightened levels. READ MORE

Katharine Le Quesne

Developing next generation destinations is a hot topic. We are travelling overseas more than ever before, looking for great places – new or old – to visit, stay, eat, enjoy, work and entertain. However, with issues of environmental degradation, overtourism and waste management in the spotlight, it is imperative to develop destinations in ways that regenerate, protect and nurture the very things that attract tourism. Today, a successful destination development framework secures buy-in from investors, masterplanners, governments and visitors. It should also be sustainable. So, who are the visionaries out there and what are they doing? READ MORE

Chris Mumford

When the world is facing high levels of volatility, uncertainty, complexity and ambiguity (VUCA), in part thanks to fast-changing technological, social and business environments, leaders and companies must be prepared to increasingly adjust to unanticipated events. VUCA in hospitality manifests on different levels and can affect individual hotel properties, tourism and entire companies, on a global basis. Many today would assert that, given the current geopolitical climate, the world's VUCA level has again spiked to higher than normal levels. People and corporations must increasingly adjust to unpredictable events. The hospitality sector is no exception. READ MORE

Katharine Le Quesne

Calling all hotels and concept innovators: I am waiting to be swept off my feet by a hotel. We consumers have moved on from seeking on products; and the current obsession with experiences is yesterday's news. But creating products that deliver unique personalised experiences that resonate with consumers is a tough gig and many hospitality companies are still trying to crack it. But we're getting there and the concept creation process is stepping up a gear, using a blend of tangible and intangible tools to create next-generation offerings. It's time we for a more nuanced way to underwrite these deals. READ MORE

Marina MacDonald

Red Roof is catering to a new subset of travelers who are road-tripping across the country to attend, compete in, or experience their favorite passions first-hand, 'The Passionists'. These growing and diverse communities are the convention, conference and event travelers who are avid gaming geeks, compete in obstacle course races, follow cornhole contests, and dress up in cosplay, among many other hobbies and interests. It's all passion all the time. Marina MacDonald, Chief Marketing Officer, Red Roof explains why the brand has plugged into this growing segment of travelers, particularly courting comic book aficionados and Cornhole players but also opening their arms to Passionists everywhere. READ MORE

Magalí Castells

With strong trading results in 2018 the future looks bright for the majority of hotels across Europe. Increasing visitor numbers to favourite destinations continue to boost performance while investor interest remains healthy for both single and portfolio assets. Hotel values across Europe saw an increase last year, although not at the levels of the previous year, with only six markets seeing hotel values drop. However, some destinations face unprecedented levels of new supply coming on-stream bringing increased competition and pressure on revenue while others face difficult geopolitical situations which is impacting visitor numbers, says Magalí Castells , senior associate, HVS London. READ MORE

Katharine Le Quesne

If they aren't already the no.1 market for foreign travellers in your country, Chinese tourists soon will be. Generating 162 million outbound trips in 2018, China is not only the largest source market in the world, it is also the fastest growing. Hoteliers, owners, asset managers are you "China ready"? Do you have a strategy for what could be your most significant source market, in terms of guest volume and value? This article covers current trends, forecasts and thinking around the future of Chinese outbound travel. READ MORE

Chelsey Leffet

After a long Request for Proposal process, Amazon finally revealed its two locations for HQ2 in 2018-Long Island City, New York, and Crystal City, Virginia. Despite recent trials and tribulations regarding the Long Island City location, which ultimately ended in Amazon pulling its plans to establish a presence there, the Amazon HQ2 plans for Northern Virginia remain strong. Among the anticipated near- and long-term benefits of HQ2 is an influx of new hotel demand. The Washington, D.C. and New York City HVS Consulting & Valuation teams examine the potential impact on northern Virginia's lodging market in the following article. READ MORE

Boaz Ashbel

Major hospitality markets like Miami are seeing a shift from hotel brands planting new flags in long-time popular beachfront destinations like South Beach to urban cores like Miami’s highly dense Brickell and downtown neighborhoods. Domestic and international brands entering and expanding in the region’s hotel market are gravitating to these thriving urban locations. Among the reasons why is the emergence of the live-work-play lifestyle that makes urban locations more attractive to both leisure and business travelers and the development of large scale, mixed-use projects that creates built-in demand and value-add synergies. READ MORE

Arturo Garcia Rosa

While the Latin American region's potential for investment is outstanding, international investors are acknowledging a sense of urgency, of first come first serve basis. This is why the time for investing is now. The upcoming SAHIC event to be held in Guayaquil, Ecuador on September 26-27 2016 is a rewarding opportunity to learn about the numerous investments prospects not only in the host country Ecuador, but also in the rest of this prosperous region. Read on for some interesting insights... READ MORE

Arturo Garcia Rosa

South America's growth prospects still make the region attractive for the development of new projects: Brazil, Peru, Colombia and Ecuador lead expectations regarding investment opportunities, both in new and in existing projects. Uruguay is awaiting changes in Argentina to recover the sustained growth it had reported for years. Venezuela lacks capacity to attract foreign investment, at least from players who are no longer operating in the country. The situation in Argentina is uncertain—no improvements apparent in the near future. And though Cuba is not Latin America, how does this Queen of the Caribbean fit into our future? READ MORE

Matthew Costin

While Silvio Berlusconi, three times Italian prime minister, faces prison for fraud, the web of cross-holdings between Italian banks, commerce and industry is unraveling and the economic outlook is bleak. The recession is likely to persist through 2013, with uncertainty whether the gentle recovery in Germany and France will help Italy up also. READ MORE

Matthew Costin

A booming German leisure market is welcome relief for European hoteliers, reports recent research from BDRC Continental READ MORE

Matthew Costin

The US economy is on the up and the hotel industry is going along for the ride. Hotel room demand has recovered at an accelerating pace in the past year. To such an extent, in fact, that US hotel demand is now predicted to outstrip supply within 2 years, in 2015/16. That should help ADR and RevPAR so long as we don't see further federal government shutdowns (which impacted November 2013 significantly). The improving economy is reflected in a number of lodging industry statistics. For most of 2013, occupancy levels, ADR and RevPAR were all higher than last year. READ MORE

Show Per Page
1 2
Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.