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Katharine Le Quesne

Developing next generation destinations is a hot topic. We are travelling overseas more than ever before, looking for great places – new or old – to visit, stay, eat, enjoy, work and entertain. However, with issues of environmental degradation, overtourism and waste management in the spotlight, it is imperative to develop destinations in ways that regenerate, protect and nurture the very things that attract tourism. Today, a successful destination development framework secures buy-in from investors, masterplanners, governments and visitors. It should also be sustainable. So, who are the visionaries out there and what are they doing? Read on...

Chris Mumford

When the world is facing high levels of volatility, uncertainty, complexity and ambiguity (VUCA), in part thanks to fast-changing technological, social and business environments, leaders and companies must be prepared to increasingly adjust to unanticipated events. VUCA in hospitality manifests on different levels and can affect individual hotel properties, tourism and entire companies, on a global basis. Many today would assert that, given the current geopolitical climate, the world's VUCA level has again spiked to higher than normal levels. People and corporations must increasingly adjust to unpredictable events. The hospitality sector is no exception. Read on...

Katharine Le Quesne

Calling all hotels and concept innovators: I am waiting to be swept off my feet by a hotel. We consumers have moved on from seeking on products; and the current obsession with experiences is yesterday's news. But creating products that deliver unique personalised experiences that resonate with consumers is a tough gig and many hospitality companies are still trying to crack it. But we're getting there and the concept creation process is stepping up a gear, using a blend of tangible and intangible tools to create next-generation offerings. It's time we for a more nuanced way to underwrite these deals. Read on...

Marina MacDonald

Red Roof is catering to a new subset of travelers who are road-tripping across the country to attend, compete in, or experience their favorite passions first-hand, 'The Passionists'. These growing and diverse communities are the convention, conference and event travelers who are avid gaming geeks, compete in obstacle course races, follow cornhole contests, and dress up in cosplay, among many other hobbies and interests. It's all passion all the time. Marina MacDonald, Chief Marketing Officer, Red Roof explains why the brand has plugged into this growing segment of travelers, particularly courting comic book aficionados and Cornhole players but also opening their arms to Passionists everywhere. Read on...

Magalí Castells

With strong trading results in 2018 the future looks bright for the majority of hotels across Europe. Increasing visitor numbers to favourite destinations continue to boost performance while investor interest remains healthy for both single and portfolio assets. Hotel values across Europe saw an increase last year, although not at the levels of the previous year, with only six markets seeing hotel values drop. However, some destinations face unprecedented levels of new supply coming on-stream bringing increased competition and pressure on revenue while others face difficult geopolitical situations which is impacting visitor numbers, says Magalí Castells , senior associate, HVS London. Read on...

Katharine Le Quesne

If they aren't already the no.1 market for foreign travellers in your country, Chinese tourists soon will be. Generating 162 million outbound trips in 2018, China is not only the largest source market in the world, it is also the fastest growing. Hoteliers, owners, asset managers are you "China ready"? Do you have a strategy for what could be your most significant source market, in terms of guest volume and value? This article covers current trends, forecasts and thinking around the future of Chinese outbound travel. Read on...

Chelsey Leffet

After a long Request for Proposal process, Amazon finally revealed its two locations for HQ2 in 2018-Long Island City, New York, and Crystal City, Virginia. Despite recent trials and tribulations regarding the Long Island City location, which ultimately ended in Amazon pulling its plans to establish a presence there, the Amazon HQ2 plans for Northern Virginia remain strong. Among the anticipated near- and long-term benefits of HQ2 is an influx of new hotel demand. The Washington, D.C. and New York City HVS Consulting & Valuation teams examine the potential impact on northern Virginia's lodging market in the following article. Read on...

Boaz Ashbel

Major hospitality markets like Miami are seeing a shift from hotel brands planting new flags in long-time popular beachfront destinations like South Beach to urban cores like Miami’s highly dense Brickell and downtown neighborhoods. Domestic and international brands entering and expanding in the region’s hotel market are gravitating to these thriving urban locations. Among the reasons why is the emergence of the live-work-play lifestyle that makes urban locations more attractive to both leisure and business travelers and the development of large scale, mixed-use projects that creates built-in demand and value-add synergies. Read on...

Arturo Garcia Rosa

While the Latin American region's potential for investment is outstanding, international investors are acknowledging a sense of urgency, of first come first serve basis. This is why the time for investing is now. The upcoming SAHIC event to be held in Guayaquil, Ecuador on September 26-27 2016 is a rewarding opportunity to learn about the numerous investments prospects not only in the host country Ecuador, but also in the rest of this prosperous region. Read on for some interesting insights... Read on...

Arturo Garcia Rosa

South America's growth prospects still make the region attractive for the development of new projects: Brazil, Peru, Colombia and Ecuador lead expectations regarding investment opportunities, both in new and in existing projects. Uruguay is awaiting changes in Argentina to recover the sustained growth it had reported for years. Venezuela lacks capacity to attract foreign investment, at least from players who are no longer operating in the country. The situation in Argentina is uncertain—no improvements apparent in the near future. And though Cuba is not Latin America, how does this Queen of the Caribbean fit into our future? Read on...

Matthew Costin

While Silvio Berlusconi, three times Italian prime minister, faces prison for fraud, the web of cross-holdings between Italian banks, commerce and industry is unraveling and the economic outlook is bleak. The recession is likely to persist through 2013, with uncertainty whether the gentle recovery in Germany and France will help Italy up also. Read on...

Matthew Costin

A booming German leisure market is welcome relief for European hoteliers, reports recent research from BDRC Continental Read on...

Matthew Costin

The US economy is on the up and the hotel industry is going along for the ride. Hotel room demand has recovered at an accelerating pace in the past year. To such an extent, in fact, that US hotel demand is now predicted to outstrip supply within 2 years, in 2015/16. That should help ADR and RevPAR so long as we don't see further federal government shutdowns (which impacted November 2013 significantly). The improving economy is reflected in a number of lodging industry statistics. For most of 2013, occupancy levels, ADR and RevPAR were all higher than last year. Read on...

Matthew Costin

President Xi Jinping's famous phrase encouraging restraint in Chinese government spending has had some effect. However, the recent rise in China's GDP has been driven by increased infrastructure spend, not domestic demand. China's civil servants might be enjoying fewer banquets and hotel stays but they're having trouble cutting back on the bridges and railways. Read on...

Mike Kistner

At the 2009 American Lodging Investment Summit (ALIS), the overriding sentiment seemed to be relief, relief that we had survived the devastating downturn that hit in September 2008. Never before had we clung so tightly to the numbers to understand our fate - the depth of the downturn, the damage to demand, incredibly shrinking rates. Six months later, we began tracking data from billions of monthly hotel shopping transactions to track industry performance, and ultimately, help the "survivors" understand the road to recovery. Like the major lesson in rate-cutting we all learned post-September 11, 2001, the last three years have taught us some incredibly valuable lessons. Read on...

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Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.