Library Archives

 
Paul van Meerendonk

Major events provide a unique opportunity for hoteliers a chance to increase their revenue potential and improve ongoing financial stability. However, more often than not many Hotel Owners and Hotel Managers fail to recognize the need for 'pre-event' planning. Without a proper level of planning prior to an actual event, hoteliers may find themselves overwhelmed by the patronage they experience when the event begins. Similarly, without effective marketing and sales strategies in place in the lead up to the actual event, hoteliers may find they do not reach their full patronage potential that they had originally hoped for. Read on...

Andy Dolce

As service providers, those of us in the hospitality industry are limited to how much of a meeting's content we can successfully and reasonably affect. But after 28 years in the meetings and conference industry, we have observed and applied some valuable insights on how to guide our clients as they decide the content, tone and agendas of their meetings and conferences. What we have learned is that it doesn't have to require big budgets, world-renowned speakers or even a purpose-built meetings and conference facility to pull off a meeting that will leave the attendees inspired and motivated to meet their business and organizational challenges with gusto. What it actually takes is proper planning and a conference service staff that is intelligent, savvy, intuitive and driven to exceed its client's expectations. The following are some best practice tips to help your clients meet their team building and motivational goals. Read on...

Greg Pesik

We know why hoteliers look to bring groups to their venue. That answer is simple: Revenue. As I have said in past articles, group events represent a $30 billion+ market opportunity for hotels, and over 30% of a hotel's total revenue on average. Many hotels rely on group events for over 50% of their revenues. In order to tap into this opportunity hotels are scrambling to line up their calendar of events for the year ahead. One question I get from many customers, colleagues and friends in the business is the following: "Once we have booked a healthy amount of group events, are there any additional ways to identify and generate more revenue from each event so we can take our group revenue up to the next level?" These folks are always glad when I answer that question with a firm "Yes." The question is how, and read on to find out more! Read on...

Andy Dolce

Working in the meetings and conferences industry has given us insight into the essential role that technology plays in nearly every group event held today. Whether the company you are catering to is a Silicon Valley Fortune 500 or a smaller, independent business, properties that think big in terms of their technological ambitions while remaining detail-oriented in execution will maintain the upper-hand in booking and planning successful, smooth meetings that have the ability to literally bring attendees 'out of the box'. The following are some tips for ensuring and maximizing meeting success through the use of what I see as the most important technologies and technological services available today. Investing in a varying scope of technological upgrades is a prime way to simultaneously ensure happy clients and to add valuable amenity draws to your property. Read on...

Lynn McCullough

You know the routine. You've got a meeting to plan, along with a specified timeframe and budget to make everything come together. You're always on time and on budget, but...could you save even more time and money? Of course you can. Just as consumers are urged by financial-savvy experts to forego that morning cup of coffee at the convenience store to save a few hundred dollars by year's end, experts involved with corporate meeting planning believe there are a variety of cost-savings efforts that can not only keep you on budget, but below budget. Here's a closer look at what you can do to help save on your next corporate meeting. Read on...

Lynn McCullough

It is important for meeting planners to be aware of the many ways they can plan for and conduct highly effective, memorable meetings, while simultaneously taking their organization's budgetary parameters into consideration. Now is the ideal time-especially as we embark on a new year-to start a clean slate comprised of cost-savings strategies and planning decisions that ensure both financial benefits for your client's organization while also generating a successful meeting for their audience. So, if you or your client need to plan big with a budget that's small, let the following tips from ACOM-the Association for Convention Operations Management-serve as a helpful guide to achieve both objectives. Read on...

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Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.