Library Archives

 
Doug Walner

Service orientation, aka personality traits and a predisposition to be helpful, thoughtful, considerate and cooperative, can impact your company's reputation for customer service - an important factor for success in the hospitality industry. Some people have it... and some people don't. Some people appear to have it (especially during job interviews), but, in reality, they're not suited for a service oriented position. Recent research has shown that being able to predict employee customer service behavior before an employee is hired would be extremely valuable to hospitality managers who must select and assess applicants for service orientated positions Read on...

Paul Feeney

Theories and concepts compete constantly for our attention with most fleeing out minds as quickly as they entered. A few, however, begin to appear with such frequency that it is hard to ignore. Concepts that become of continual concern shift from simply ideas or musings to solidified trends. As the members of the Generation X leave the work force, multiple movements are made within the business world that potentially affects your organization. While we cannot predict the future, these six trends will contribute to the way in which many of our future business practices and processes operate. Read on...

Jason Ferrara

In the hotel industry, your employees truly are your brand and as the labor market continues to tighten, understanding and appealing to the next generation will be critical to your organization's long-term success. Beyond salary and benefits, what are you doing to attract recent or prospective college graduates? How are you distinguishing your employment opportunities? What are you doing to dispel some of the myths about hospitality jobs and raise awareness about the lucrative career paths the industry offers? Read on...

Jed Heller

Small hotel owners know that every bit of material waste, every unoccupied room, every inefficient process, and every negative guest experience has a direct impact on the bottom line. While some owners are involved in managing the hotel on a daily basis, others rely almost solely on their managers and employees to operate the hotels around the clock. In the owner's absence, it becomes incumbent upon the onsite manager and hotel employees to carry the ownership flag - you trust them to share your values, implement best practices, and conduct themselves in a manner that creates the best guest experience. Undoubtedly, your hotel employees play the most visible role in making or breaking a positive guest experience, and in turn, making or breaking your profitability. Read on...

Jed Heller

Strong communications between an owner and general manager are vital to the success of any property. The general manager needs to share the owner's vision while clearly understanding business strategy, objectives, accountability and metrics for success. In many cases, the owner and general manager will have already developed a broad based business plan that documents the goals and objectives of the property. Once these goals and guidelines have been established, it is incumbent upon the general manager to create a detailed operating plan to fulfill the vision. Read on...

Jason Ferrara

One of the greatest benefits of a career in hospitality is the ability to connect with others - whether it's working directly with guests or developing programs and services that impact guests' experiences. Employment opportunities in hospitality are aligned with the qualities that many workers say make a job ideal. In fact, a recent CareerBuilder.com survey of more than 6,300 workers finds that 81 percent of workers feel it is important to impact others in their jobs - one-in-five (20 percent) say it is absolutely essential. Developing, implementing and promoting Career Path programs can help establish your company as a preferred employer and that has many advantages. Here are just a few of the ways Career Path programs can positively impact your organization. Read on...

Jed Heller

Have you read reviews of your property on the Internet? If you haven't, the experience may be a real eye-opener. At even the finest resorts and hotels, reviewers (past guests) often complain about rude or inefficient service from hotel staff. But at resorts where staff is friendly and welcoming, reviewers will often dismiss dated furnishings or other concerns to rave about the people who made their stay special. What does this mean to you? It means that your staff members really are your most important asset. And if that's true, shouldn't that be where you're investing your time and energy? Developing and maintaining an effective employee communication and training protocol may be the highest yielding management effort you can make. You just need to give employees the tools, information, and feedback they need to get the job done. Read on...

Jeffrey Catrett

Demographics has played an ugly trick on the hospitality industry. Today, our profession is facing the daunting challenge of replacing Baby Boomer managers, departing in record numbers to retirement or to consulting, with green Generation Y high school and college graduates. It has been estimated that the industry will need more than 200,000 new managers within the next five years in the US alone. (The interim generation, Generation X, is only 3/7 the size of the Baby Boom so cannot possibly slot into all the management positions becoming available.) Just when traditional hospitality is hardest pressed to make itself attractive to this teens and twenty-somethings cohort, it has been abandoned by the media and has quietly disappeared off the radar screens of most of today's youth as they plan for (or stumble into) their future careers. Read on...

Jason Ferrara

In this challenging economy, any kind of decision-making can be difficult, as the pressures to maintain your staff and profitability can be strained in ways you may not have expected. As a leader, some of your decisions regarding budgets may have to do with your recruiting strategies; and chances are you're trying to do more with less and figuring out how to spend the money you do have in the best ways as possible. To do that, you have to design the right recruiting mix. This article offers details on what vehicles can be used in these challenging times to create an effective and efficient recruitment plan. Read on...

Jason Ferrara

So what exactly is the difference between a passive jobseeker and an active jobseeker? Active jobseekers are those who are consistently applying for positions networking constantly and vigorously sending out their resumes. According to a recent CareerBuilder.com survey, 23 percent of hospitality workers identify themselves as active jobseekers. So what does all this mean to you, the hotel employer? In short, passive jobseekers make up a significant part of potential candidates, and therefore, are a critical component to your recruitment program. Read on...

Holly Stiel

Have you ever had an annual review and was surprised at the fact that your performance was not up to par? Have you ever given an annual review to a surprised and disappointed employee? All too often employees have no idea how their managers see them or what they can do to improve until it is too late. This practice of yearly or semi-yearly reviews that are subject to surprise is quite ineffective and uninspiring. Ongoing coaching is the perfect remedy. Many managers believe that they already coach, but all too often their idea of coaching is telling people what to do. Good coaching utilizes a specific set of questions and inspires self-discovery, resulting in employees taking personal responsibility for their behavior. Read on...

Jason Ferrara

Hotels offer an array of job opportunities for every level of worker; yet many people aren't aware of the benefits of working at a hotel and the career advancement prospects that exist. As the labor market tightens in the current economic downturn, attracting and capturing the right candidates for your open positions is crucial to your success. Effectively branding your hotel to jobseekers and potential candidates is one of the best tools in your pocket to achieve that success. Read on...

Michael Goldstein

We've equipped our stylish guest rooms with the most current, cutting-edge technology, provided unparalleled bedding made from the finest Egyptian cotton and luxurious spa-like guest baths and products. Yet all of those amenities and appointments can quickly dissipate in the eyes of our guests if they do not encounter employees who are responsive to their needs and sincerely hospitable. Simply put, it's paramount to remember that the most logical and practical way to outperform your competition is directly through your employees. They are the ambassadors for your hotel - and should be recruited and trained to complement and enhance your multi-million dollar assets. Read on...

Richard D. Hanks

When was the last time you had to do a negative performance review with one of your employees? I mean the kind where you are the bearer of bad news and have to lay down the law in a forceful manner? This type of performance review can be one of the most painful and yet delicate interactions that a manager can have with an employee. In this article, I address a simple, yet effective way to offset two of the more difficult issues related to this type of employee review. They are - (1) the subjective nature of the manager's "evidence" for change, and (2) the "selective memory" of most employees when presented with performance weaknesses. Read on...

Sanjay Nijhawan

Fail to look after your people, be they staff or customers, and you won't be around for long - whether you're selling shoes, diamond watches or burgers. In the hospitality industry duty of care, at a premium standard, for both staff and guests is what makes the difference between a good hotel and a great one. It is certainly true that the hotel business certainly has to go a step further when it comes to its 'people'. If anything, the emphasis on getting your employment and retention policies 'righter' than the rest is even more marked and important. Hotels are in a pretty unique position in that what they provide for customers in terms of experience is 100% in the hands of the team on the ground. And since you are running a 24-hour operation, it means genuine consistency of service is required throughout each guest's stay. Read on...

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Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.