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Jason Ferrara

The hospitality industry is in the business of making people feel at home when they're away from home. The employees decide whether the guests have a positive or negative experience and, either way, those guests will talk about it. That is why it is so critical that hotels and lodging facilities take measures today to ensure that they have those top performers on staff that will provide guests with an optimum experience and keep them coming back. According to a recent nationwide survey from CareerBuilder.com, nearly six-in-ten hospitality workers say they plan to leave their current jobs in pursuit of better opportunities by the end of 2005. To better understand the impetus behind this wake-up call for employers, let's take a closer look at what factors are driving dissatisfaction with their current positions. READ MORE

Jason Ferrara

The US Department of Labor's Bureau of Labor Statistics predicts that hospitality jobs will increase 17 percent through 2012; meanwhile, the industry's turnover rate was nearly twice that of all occupations last month. The magnitude of the industry's turnover is demonstrated by a recent nationwide survey by CareerBuilder.com. According to the survey, about 12 percent of hospitality workers plan to leave their jobs in the fourth quarter of 2005. READ MORE

Robert Plotka

Rehabilitation and adaptive reuse of our nation's historic and pre-1936 buildings continue to be a hot trend in the real estate development industry, particularly as many American cities promote and encourage urban renewal projects in their downtown and historic areas. In most cases, it takes more than deep pockets and the divine inspiration of the developer to bring a historic building back to life. developers involved in rehabilitating historic buildings should promote teamwork, include experienced professionals, and expect the unexpected. A critical success factor is the developer's willingness and ability to assemble a strong team of experienced professionals to carry out the project. With a strong development team, the project may not only run more smoothly but also be perceived more favorably by investors and lenders while obtaining better terms in the process. Here are some helpful hints when selecting development team members for a historic rehabilitation tax credit project: READ MORE

Jason Ferrara

Workplace diversity is hardly a new notion. The push for diversity gained prominence in the 1970s and 1980s as an influx of women entered the workforce. When EEOC reporting requirements emerged in the 1990s, the concept took on even greater importance. Today, embracing diversity means far more than creating more and equal opportunities for black and Hispanic workers. Diversity initiatives also benefit Asians, Native Americans, women, people with disabilities, and gay and lesbian workers. READ MORE

Sandy Heydt

Raise your hand if you have had a bad boss. I am sure everyone reading this has raised both hands, and raised them pretty quickly! We often remember our bad bosses more readily than we do our good ones, because the experience was so unpleasant and disappointing. And sometimes we are so harmed by the experience it can take us a long time to get over it. Now think about the good bosses you have had. I hope you have had at least one in your career. Why were they good? Why was the experience working for them so invigorating and memorable? Wouldn't you like to create such an environment for anyone under your area of supervision? READ MORE

Neale Redington

Despite millions of unemployed workers, there is an acute shortage of talent across industries. The hotel industry is no exception and with this industry growing at an exponential rate, the talent shortage hits especially hard. As more facilities are opening to tourists, hotels are in dire need of general managers to implement human resource strategies that build a foundation and reputation for a positive work environment, sales managers that are committed to the customer's needs, and housekeeping staff that understands and respects the importance of image - just to cite a few examples. READ MORE

Steven Belmonte

How often do you as a hotel owner or manager stop to help an employee who may be struggling to keep up with his or her day-to-day tasks? What have you done to motivate the employee who simply doesn't care about doing a good job or going the extra mile to please a guest because it's just a job, a way to collect a paycheck?. With no risk and no up-front-cost, hoteliers can increase a line-level employees' take-home pay by as much as $130 a month, provide better voluntary benefits to employees, and thus decrease employee turnover. READ MORE

Jason Ferrara

It takes a lot of people to make a hotel feel like home for its guests. So it's not surprising that the hospitality industry is a major component of the overall U.S. labor force. According to the U.S. Bureau of Labor Statistics (BLS), the accommodations and food services industry makes up 8.1 percent of all employment. And Americans aren't abandoning their vacations or business outings anytime soon. The hospitality industry is expected to grow 18 percent and add more than 1.6 million new jobs through 2012, according to BLS data. But while we're in the business of making others feel cared for, the labor market won't be very comfortable for hospitality employers in coming years. READ MORE

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Coming up in June 2021...

Sales & Marketing: Playing the Long Game

During an economic downturn, it is tempting to slash marketing budgets to make up for lost revenue. But smart hoteliers play the long game, knowing that companies who stay engaged with their customers will be the first to benefit from a rebound. Therefore, now is the time to renew and revamp sales and marketing strategies in order to be ready for what lies ahead. For example, this is a perfect time to refresh website content, social media and SEO.  The same for hotel blogs where content can be updated to give customers inspirational ideas as they begin to travel and meet again. Multimedia assets should also be revised with new photo/video shoots that provide accurate information about how setups, room configurations, and onsite offerings have changed to accommodate safer meetings and social distancing. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting in anticipation of a recovery in 2021.