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Peter Stark

All current research regarded to labor indicates that there will continue to be a shortage of well qualified workers in the future. In a recent survey commissioned by Indeed, they found that over 50% of US workers are thinking of making a career change. As we approach the new year, this is one of the most frequent times that employees think about changing jobs. What are you doing to create the workplace where once employees enter, they remain fully engaged, committing their time, talent, and enthusiasm to ensure the success of the organization? Read on...

Kim Grennan

Freelancers and independent contractors are at the forefront of the New Economy. Hotel executives have the opportunity to work with members of this global network of experts and professionals. This movement benefits employers and employees alike, enhancing quality and increasing efficiency. These benefits can be an advantage for the hospitality industry as a whole, as talent expands and choice grows at an exponential rate. Seizing this chance to innovate is one that hotel executives can leverage regionally, nationally or internationally. These facts illustrate the strengths of the New Economy and its worldwide influence. Welcome to the beginning of a new chapter in business leadership. Read on...

Zoe Connolly

While graduation is mostly over, the workforce is still adjusting to an influx of recent college grads. In hotels, leadership and hiring managers have likely already met multiple candidates in making an addition to the staff, and in some cases, making the decision to hold off. It can be hard to choose the right candidate for the job for many reasons, but there are ways hiring managers can identify candidates that will ultimately be successful in their roles. Read on...

Dawn Miller Sander

Do you smile when you think about or see Lucille Ball, Carol Burnett or Chris Rock? Chances are you do... "What do these folks have to do with my hotel property?" you are most likely asking yourself. Study after study confirms that happy teams produce amazing results in the following areas: increased productivity, improved revenues, and higher employee engagement. Imagine how satisfied your guests will be when you and your team add joy to your property! Read on...

Megan Schuyler

By nature of the hotel industry, it can be challenging to find and keep talent. There are many overnight and hourly positions to fill, both year-round and during peak travel season. However, when considering the high rate of turnover and the high cost of that turnover, it is apparent that hotels should, not only develop a solid pipeline of candidates, but fill that pipeline with the potential employees who fit into the organization. As the war for talent continues, hotels and other business must get more creative in their recruiting and retention efforts. Read on...

Mark Heymann

While the workplace continues its rapid move towards a "gig economy," recent National Labor Relations Board rulings have made it tougher for employers to classify workers as independent contractors vs. employees. That could change, however, under the new administration, which has signaled it could scale back federal protections of workers in favor of more employer-friendly policies. Add to that the uncertain future of healthcare requirements and the big questions are: Will independent contractors find a steady place in the hospitality industry? And what will be the advantages and disadvantages of working as a contractor versus a full-time employee? Read on...

Michael Schubach

There was a time during the tumultuous 60s and 70s that the younger generation was admonished to “never trust anyone over thirty.” You may have heard that quote - it was made a cultural touchstone by the likes of luminaries such as Abbie Hoffman, Jerry Rubin and the Beatles. Today, members of the older generation seem to apply the opposite perspective - it's hard to trust anyone under thirty. Employers talk about a new generation of workers with a “me first” mentality who place more value on their own entertainment than on company loyalty and work output. Read on...

Michael Doyle

This article highlights the benefits and available options of third party outsourcing for hotels. Hotels have historically outsource services to restaurant operators, parking and audio visual professionals, with resorts often outsourcing recreational services and landscaping as well. Today's options for outsourcing are much broader, as new firms have developed business models to provide expertise with greater efficiency at lower costs. Have you considered outsourcing your entire housekeeping operation? How about stewarding, overnight cleaning, or laundry operations? Other options could be banquet services, night cleaning, HVAC Services or Accounting Services. Read on...

Zoe Connolly

Traditionally, hotels were most exposed to staff turnover in January, a timeframe directly after the holiday season had ended and corresponding holiday bonuses had been paid out. Today however, as many large hotels report their annual earnings in March, the timeline has shifted, and hotel leaders find themselves facing uncertain employee retention issues as we enter the second quarter of the year. Employees and hotel leadership alike should look at April as an opportunity to further develop career paths, either through open and honest dialogue that clearly establishes next steps within a career path, or through a change in role. Read on...

Mark Heymann

As a growing number of cities and states legislate minimum wage hikes, hotel operators might be tempted to respond with a hiring freeze to avoid higher labor costs. This article explores the potential negative impacts hotels risk with a halt-on-hiring approach as well as more effective ways to offset higher wages. The not-so-simple truth is that increasing the minimum wage will require hoteliers to take a more measured look at their business in specific time periods. They'll need to understand the wage increase impact at peak and non-peak times, and determine what their true minimum staffing levels can be while still servicing customers to their expectations. Read on...

Dennis Rizzo

The responsibilities of Human Resources are ever-expanding. Rarely does the staffing match the workload, and managers find themselves under constant pressure to meet the demands of their vital role in the organization. No other part of the job is as time-consuming or impactful as the search for - and recruiting of - top managers. As the hospitality industry continues to grow, the pool of available key managers gets smaller, and competition gets fierce. Making things even more difficult is knowing that the best candidates may not even be looking. Read on...

Peter Stark

Good people work hard to secure good jobs, and then they work hard to get promoted into increased positions of authority and responsibility. Sadly, once in those leadership positions, good people often fail. Why? The defining factor of a strong leader is rooted in the relationships they build with their team members and how effectively they propel the organization toward great achievement. Becoming a great leader and earning relationships with people who are motivated to follow you for long periods of time is hard work. If it were easy, there would be an abundance of great leaders, all companies would flourish, and all employees would be excited to come to work. Read on...

Haydn Shaw

How do we recruit Millennials? How do we motivate them? And how do we keep them from leaving? These three questions about the newest generation in the workplace, the Millennials, are the most commonly asked when I speak to organizations about generational sticking points and how they affect that organization's success. When some managers ask these questions, they want me to give them "six magical techniques" that will help their Millennial employees to "get with the program," fit into their system, and act like the previous generations. Read on...

Stephen J. Renard

Do you wish to be a Movie Star and record your own video outlining the highlights of your career and what you can offer a new employer? How would you like to be interviewed by a robot? If you think these are Star Wars interview, you are wrong. They are going on now. We all know that over the last few years, many companies have had filters on applications they receive and if certain words are present, they will review the resumes. If these buzz words are not, they will send the resumes on a one way ride to cyber space. Read on...

Megan Schuyler

While the busy summer season may have just wrapped up for most hotels, another equally busy season is right around the corner: the winter holidays. According to a past Hotels.com survey, about 58 percent of Americans plan to travel within the U.S. over the holidays. Of those who are planning to travel, about 43 percent of respondents prefer to stay in a hotel rather than at a family member's house. This surge of guests means opportunity to receive positive reviews, so your hotel should make delivering top-notch customer service a priority. To do so, having a strong, reliable workforce is critical. Read on...

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.