Evidence suggests that for hospitality businesses, the impact of AI to date has been generally positive. The research also seems to indicate that customers are open to the use of AI, although they are concerned about automation replacing face-to face human interactions. Hospitality organizations should therefore utilize a combination of artificial and human intelligence to effectively compete on customer experience. READ MORE

In today's digital landscape, influencer marketing has evolved from an experimental tactic to an essential strategy for hotels looking to reach engaged audiences. As a marketing director with years of experience in the hospitality industry, I've witnessed firsthand how the right influencer partnership can transform a property's online presence and drive meaningful bookings. However, not all collaborations yield equal results, and the difference often lies in the approach. READ MORE

The restaurant and hospitality industries are facing labor shortages, burnout, and high turnover rates. As consumer demand rises, businesses must maintain service levels by optimizing their existing labor resources. Digital solutions like contactless payment solutions, mobile ordering and self-service kiosks help address labor challenges by streamlining operations, improving customer experiences, enhancing employee well-being, and ensuring long-term profitability and operational efficiency. READ MORE

Art in hospitality transcends time, becoming a narrative tool that ties guests to the local culture, heritage, and identity of a location as well as the hotel's interior aesthetic. Thoughtfully curated, art shapes the environment, enhances emotions, and creates lasting memories. Localized and authentic creations foster a deeper connection, while narrative-driven and thought-provoking pieces engage travelers, making each hotel visit a transformative and immersive experience. READ MORE

Have you ever wondered why we have ten bowling pins, why a dime is worth ten pennies and a dollar is worth ten dimes, or why there are ten athletic events in a Decathlon? While the power of ten is rooted in mathematics, in this article, learn how the power of ten helps your hotel break through the clutter, attract new guests, and build REVPAR. READ MORE