Library Archives

 
Kristi Dickinson

The annual budgeting process should involve much more than preparing a simple operations budget. An effective budget is a tool to communicate both goals and expectations. Budgets provide operational objectives for your team and help them stay on track and they are both a standard for comparison and a baseline for future planning. A well-organized budget involves a business plan that includes marketing and new programming, as well as capital expenditures which contribute to the long-term vision beyond the next operational year. In this article I outline a plan of action that every hotel spa director can benefit from. Read on...

Kristi Dickinson

A spa's treatment menu is the primary piece of communication with guests and is so much more than just a listing of offerings. It tells the story of the spa's brand and makes a promise of the experience. The spa menu and related pricing is a critical tool to ensuring your spa thrives. Savvy spa directors go beyond simply designing a menu by thoughtfully engineering it. Menu engineering is widely used in food and beverage, but other departments can utilize this valuable tool as well. In this article, we will review how to develop a menu engineering strategy and special considerations which are unique to spa. Read on...

William Toth

William Toth, Spa Director at the brand new St. Somewhere Spa at Margaritaville Resort Orlando discusses trends in the spa industry in 2019. As consumers become more educated on the capabilities of resort spas, products and treatments, industry leaders are looking to find differentiators. What are consumers looking for? Current trends can be broken down into four factors. They are facilities, experience, services, and results. Especially for those wishing to make their spas a part of their revenues or profit, since spas surely add to the profit of a hotel, all of these factors should be considered. For that reason, this article will focus on those factors as a guide towards a successful spa. Read on...

Shane Kelly

Spa trends come and go and Lantana Spa at the JW Marriott San Antonio Hill Country Resort & Spa knows they have to stay on trend to meet demands with the exponential growth of the spa and wellness industry. The evolution of the spa industry is an ongoing, cyclical process of trying to find the next hot trend that consumers are looking for. Arguably one of the hottest and most controversial trends in the beauty, health, and wellness market today is non-psychoactive cannabinoids (CBDs). Shane Kelly, the resort's spa director, discusses the CBD trend and how it is being implemented into nearly every segment of spa service. Read on...

Jill Carlen

As access to wellness and healthy options becomes increasingly important to travelers, hotel spas have an unprecedented opportunity to simultaneously introduce themselves to a new customer base and to grow their businesses. However, success will require innovation, adaptability and finding new ways to fit into guests' lives. Hilton has discovered new ways of integrating wellness and the spa experience by meeting guests where they are at all points of the hotel stay. Here's what the hospitality giant has learned in its journey to bring wellness into its spa and hotel concepts. Read on...

Amy Sedeno

From room service to spas, CBD is popping up in luxury chain and independent hotels across the U.S. Move over lavender and sage, the hotel industry is tapping into the "magical elixir's" popularity in the health, wellness, and beauty industries and incorporating the ingredient into spa treatments. Due to its anti-inflammatory properties, stress-reducing claims, and our growing obsession with self-care and wellness, CBD is the new and hottest commodity in hospitality wellness. With spa treatments designed to relax and rejuvenate, posh establishments like The Ritz-Carlton and JW Marriott are at the forefront of the CBD craze, which, according to our sources, has no plans of slowing down. Read on...

Kristi Dickinson

Asset managers have responsibility for both managing an investment and overseeing physical assets. Finding the highest and best use of a property is the essential role. In the guest service-based hospitality industry, these plans will rarely be achieved without first influencing the people who will execute them. "Soft skills" such as emotional intelligence and an ability to inspire are often under-valued in asset managers, but human connection and influence are vital to success. To be effective you must align the people with the vision through a strong culture. The great irony is that your most important asset, culture, is essentially invisible. Read on...

Diana Mestre

As ever-increasing numbers of guests adopt a wellness lifestyle, resorts, tour operators and travel agents are incorporating various elements of wellness into their product and service offerings. Resort Wellness Encounters provides an expanded vision to elevate, influence and inspire guests to an immersive encounter of enlightened living. Guests no longer want to be passive and adhere to the resorts rigid programs of yesterday wellness, as guests become empowered they want to design their own experiences, learn about the local culture, flavors, and healing traditions, creating their personal authentic journey that redefines wellness through unique moments and memories. Today the where, when and how are the new variables of the new hospitality matrix. Read on...

Kristi Dickinson

Spas were once seen as simply an amenity in a hotel. However, as the annual growth in RevPAR slows, it is more important than ever for other divisions, such as spa, to maximize their profit potential. According to the 2018 Spa Industry Study by the International Spa Association (ISPA), nearly one third of resort and hotel spas operated with a profit percentage of 25% or higher. The global wellness market is valued at $4.2 trillion (and growing), so the demand is evident. Benchmarking and a keen understanding of the spa's key performance indicators (KPIs) can dramatically improve these business results. Read on...

Mia A. Mackman

This article reviews rising tourism and its impact on third and fourth tier cities. While major cities still make up the primary destination travel sector, tourism growth has greatly expanded into third and fourth tier destination experiences. This article examines some of the contributing factors compelling overtourism concerns, local impact and challenges with indicative strategies to balance hospitality, and wellness tourism segments. This article also reviews the importance of managing local resources, leisure appropriations and new infrastructure developments to identify opportunities for growth with well-adjusted outcomes for the future. Read on...

Mia A. Mackman

This article reviews contributing factors to rising capital expenditures and investment demands in relationship to progressively important guest experiences and wellness attributes. As increasing wellness and lifestyle features continue to emerge across the hospitality sector focused on well-being, new value propositions continue to evolve. This article reviews Capex spending increases amid rising construction costs, and consumer demand with an emphasis on the value of incorporating enhanced spa and wellness-oriented property features. Read on...

Mia A. Mackman

Familiar faces and friendly smiles have a way of making good impressions better. There’s no question how essential customer service is. When matched with personalized service, this can instantly elevate the level of any experience. This article reviews how employee satisfaction and customer relationships work, win and build greater employee happiness and customer service experiences. This also examines the underlying principles of employee tenure, company commitment and how employee terms meaningfully impact the performance of business. Read on...

Mia A. Mackman

While external consumer platforms like Yelp, Trip Advisor, and other social media network channels provide transparent, experiential guest reviews, they lack the often-needed, internal scrutiny. Understanding the mix of both customer reaction and operational efficiency can expose important cracks that impact performance. This article reviews the significance and value of unbiased, comprehensive, routine spa inspections and wellness program assessments. And how incorporating systems for "routine, reaction and review" can reveal critical insights pertaining to performance gaps, risks, volume and yield. These services can also help highlight new revenue opportunities and improve creative ideology, enhance profitability and guest experiences. Read on...

Mia A. Mackman

The original value and objectives associated with spa facilities and wellness programming have surpassed preconceived departmental importance. This article reveals how spa and wellness aspects are disseminated throughout the whole guest experience, and how wellness motivated design and construction elements complement property development, enhance marketability and engagement and is spurring new growth across the hospitality sector. This article also examines how critical management adjustments, and product and service enhancements can significantly add value, increase RevPAR and improve average daily rate performance. Read on...

Mia A. Mackman

Significant shifts on the world stage continue to drive a widespread yearning for personal development and transformational experiences. This article examines elements of social and global change, how to structure savvy returns on investments and weigh in uncommon, high-demand hotel spa and wellness overlays to serve the increasing inevitability of development. This article also highlights how the rise of wellness-driven hospitality ties to an impetus based on personal development, instituted on the mainstays of self-help philosophies with an ever-increasing demand for transformational services, higher quality of life, and physical and emotional well-being. Read on...

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Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.