Library Archives

 
Ruben Mejia

As COVID-19 continues to impact the hospitality industry, hotels can expand on four initiatives to adapt to modern times. Contactless options, technology developments, green advancements, and long-lasting cleaning protocols should be considered as hotels reevaluate the customer's experience. In this article, Ruben Mejia will review these four topics and how each can apply to fitness offerings at hotels. READ MORE

Nancy Griffin

Senior living is changing: today's seniors demand resort-like amenities, healthy living, and paths to enrich the mind and find meaning and purpose. The industry is seeing explosive growth, attracting aging services and investors who want to "ride the Boomer wave." This is a look at the top trends driving growth and innovation at the intersection of hospitality, wellness, and senior living. READ MORE

Ilana Alberico

The Spa industry is a notoriously late adopter of technology and innovation solutions. Now is the time for revolutionary thinking and new technologies to lead the way. This article explores technology to improve the guest experience. From market segmentation, to touchless spa treatments, to personalized spa services, new innovations enable a more efficient operations strategy and improved service delivery. READ MORE

Ilana Alberico

Spas must adopt new levels of operational efficiency to replace outdated manual practices like payroll, inventory management, and scheduling. "Smart" Technologies have the potential to improve the entire spa business model by creating algorithms for dynamic, demand-driven staffing and scheduling. In the first article of this 2-part series, we will explore best practices to leverage technology back of house. READ MORE

Ilana Alberico

The "next normal" for the spa industry implies a dynamic and dramatic restructuring. Spa business models must evolve to remain profitable. Despite the challenges of operating in a pandemic, with scarcity comes creativity and the opportunity to innovate. This article shares spa best practices and innovative ideas to help you operate your spas safely and profitably while delighting your guests. READ MORE

Kristi Dickinson

Leading a business in the era of COVID-19 is a brave new frontier for even the most seasoned executive. Particularly so if your career has been in one of the hardest hit industries such as ours. Success requires the kind of resiliency, perspective and endurance which can only be achieved through great physical, mental and emotional strength training. READ MORE

Kerstin Bremser

With touchless treatments in high demand, Prof. Kerstin Bremser explores automated dry hydromassage tables – which use sophisticated water jets to create custom massages while guests stay dry by lying on a natural rubber surface. These devices offer an alternative to hands-on massage and have been clinically studied to treat all manner of muscle aches and pains, including sciatica and chronic low-back pain. READ MORE

Amy Draheim

The right communications strategy will make all the difference when it comes to welcoming guests back through your doors. It starts with sharing your safety protocol, updating your guest communications, meeting the moment with new offerings, and using social media to share your new spa experience in a way that guests simply can't refuse. READ MORE

Ruben Mejia

Hotel managers will need to make sure that health facilities are safe and clean for guests. The future of gyms in hotels will look different, such as limitations on the number of people that are able to workout at the same time or be in the same fitness class, and stricter cleaning schedules for hotel staff. SportsArt has created a full safety checklist that hotels should consider when opening their fitness rooms… READ MORE

Kristi Dickinson

The spa and wellness industry has changed forever. In the most dramatic way possible, recent events have proven that our Western medical system cannot save us. The businesses that will thrive in the wake of this tragedy are those that perform science-based therapies with proven efficacy. In this article we examine time-tested traditional spa therapies and how they can be adapted to modern applications. READ MORE

Kristi Dickinson

Selecting a skincare line is one of the most important strategic decisions you can make for your spa, as this long-term partnership carries a significant investment of time and financial resources. Failure to choose wisely can impact your brand, alienate clientele, and damage the trust of your staff. According to the Global Wellness Institute, the Personal Care, Beauty, and Anti-aging Industry is valued at $1,083B and growing. With more skincare lines introduced every day, there is a massive increase in marketing noise and false claims. This article will help you narrow down your options and find the best choice for your spa. READ MORE

Kristi Dickinson

There is a great deal of focus in the wellness world on physical fitness, but very little on mental fitness. The latest research shows that it is possible to grow and strengthen our brains to prevent cognitive decline. These are exciting scientific developments not just for those at risk for cognitive impairment disorders, but also those interested in increasing their mental potential. Corporate groups, in particular, are seeking programs to increase productivity and boost the cognitive performance of their top talent. Just as with strength training to grow muscles, cognitive fitness programs can increase the size and power of the brain. This is an area of opportunity for expanding your wellness offerings and attracting new business. READ MORE

Kristi Dickinson

The annual budgeting process should involve much more than preparing a simple operations budget. An effective budget is a tool to communicate both goals and expectations. Budgets provide operational objectives for your team and help them stay on track and they are both a standard for comparison and a baseline for future planning. A well-organized budget involves a business plan that includes marketing and new programming, as well as capital expenditures which contribute to the long-term vision beyond the next operational year. In this article I outline a plan of action that every hotel spa director can benefit from. READ MORE

Kristi Dickinson

A spa's treatment menu is the primary piece of communication with guests and is so much more than just a listing of offerings. It tells the story of the spa's brand and makes a promise of the experience. The spa menu and related pricing is a critical tool to ensuring your spa thrives. Savvy spa directors go beyond simply designing a menu by thoughtfully engineering it. Menu engineering is widely used in food and beverage, but other departments can utilize this valuable tool as well. In this article, we will review how to develop a menu engineering strategy and special considerations which are unique to spa. READ MORE

William Toth

William Toth, Spa Director at the brand new St. Somewhere Spa at Margaritaville Resort Orlando discusses trends in the spa industry in 2019. As consumers become more educated on the capabilities of resort spas, products and treatments, industry leaders are looking to find differentiators. What are consumers looking for? Current trends can be broken down into four factors. They are facilities, experience, services, and results. Especially for those wishing to make their spas a part of their revenues or profit, since spas surely add to the profit of a hotel, all of these factors should be considered. For that reason, this article will focus on those factors as a guide towards a successful spa. READ MORE

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Coming up in May 2021...

Eco-Friendly Practices: Now More Than Ever

One theory about the pandemic states that future viruses are more likely to originate and flourish due to global warming. If true, the urgency to accelerate the adoption of eco-friendly practices is greater than ever. Of course, there are many other reasons to create a sustainable operation, including reduced utility costs, savings on operational costs, healthier and happier guests and employees, and positive publicity, marketing and community goodwill. Many hotels are introducing innovative programs into their operations - from recycling bins in guest rooms to starting a roof top garden. Other hotels are using eco-friendly cleaning products, reusing towels and sheets, sourcing locally grown food, supporting the use of electric vehicles, and permitting guests to refill their reusable water bottles with clean, filtered water. Finally, some hotels are encouraging guests to get involved by making it possible for them to participate in local community clean-up projects. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.