Library Archives

 
Mia A. Mackman

While external consumer platforms like Yelp, Trip Advisor, and other social media network channels provide transparent, experiential guest reviews, they lack the often-needed, internal scrutiny. Understanding the mix of both customer reaction and operational efficiency can expose important cracks that impact performance. This article reviews the significance and value of unbiased, comprehensive, routine spa inspections and wellness program assessments. And how incorporating systems for "routine, reaction and review" can reveal critical insights pertaining to performance gaps, risks, volume and yield. These services can also help highlight new revenue opportunities and improve creative ideology, enhance profitability and guest experiences. Read on...

Mia A. Mackman

The original value and objectives associated with spa facilities and wellness programming have surpassed preconceived departmental importance. This article reveals how spa and wellness aspects are disseminated throughout the whole guest experience, and how wellness motivated design and construction elements complement property development, enhance marketability and engagement and is spurring new growth across the hospitality sector. This article also examines how critical management adjustments, and product and service enhancements can significantly add value, increase RevPAR and improve average daily rate performance. Read on...

Mia A. Mackman

Significant shifts on the world stage continue to drive a widespread yearning for personal development and transformational experiences. This article examines elements of social and global change, how to structure savvy returns on investments and weigh in uncommon, high-demand hotel spa and wellness overlays to serve the increasing inevitability of development. This article also highlights how the rise of wellness-driven hospitality ties to an impetus based on personal development, instituted on the mainstays of self-help philosophies with an ever-increasing demand for transformational services, higher quality of life, and physical and emotional well-being. Read on...

Ann Brown

In the midst of managing day-to-day operations, hotel and spa owners and managers must continually look forward and evaluate how to increase efficiency and profitability. As you balance overseeing current business and forecasting for the future, you are faced with the challenge of considering what changes will bring the most benefit to your organization. For spas, keeping watch of the latest trends in the spa industry and making relevant changes to your facility, treatment menu and customer service practices are important for success. But how do you know which trends and latest innovations will bring that success and which ones might not be worth their return on investment? Read on...

Mia A. Mackman

Technology and automation are making exponential headway touching nearly all sectors of hospitality, including spa and wellness. This article reviews the impact and importance of integrating these systematisations to help stimulate and streamline the functionality and profitability of hotel and resort spa operations. Retooling the focus from manually centered services and embracing advancements in new technologies to support sustainable profitability and continued growth. Read on...

Bob Caputo

Health and wellness experts represent a profitable branding opportunity for hoteliers worldwide. Featuring specific experts or forging alliances hotels can separate themselves from the competition and increase bookings among a new group of travelers and millennials. Hotel executives have an opportunity to leverage the physical equipment at their disposal, namely, the gyms and fitness centers within their respective properties and resorts. Read on...

Ann Brown

As a former spa director of one of the largest resort spas in the Midwest, I know how important it is to evaluate new products and services in order to determine which ones offer true potential for wellness for the client and profitability for the business. As a property manager or owner, your phone rings constantly with vendors who want you to consider their products and services. Below, here are a few questions to help you decide if a trend is right for your property. Read on...

Ann Brown

In the midst of managing the day-to-day operations, hotel and spa owners and managers must constantly look forward and evaluate how to increase efficiency and profitability. As you balance overseeing current business and forecasting for the future, you are faced with the challenge of considering what changes will bring the most benefit to your organization. For spas, keeping watch of the latest trends in the spa industry and making relevant changes to your facility, treatment menu and customer service practices are important for success. But how do you know which trends and latest innovations will bring that success, and which ones may not be worth their return on investment? Read on...

Mia A. Mackman

Growth in travel and tourism continues to rise in conjunction with intergenerational lifestyles, shifting values and increasing wellness keynotes. Every generation has unique preferences and imperatives that set them apart and stick. Accounting for nearly half of the population, Millennials and Generation Z have considerable weight in the market share. This article examines perceived values vs. core values and the benefits of incorporating a multi-generational, multi-faceted approach to spa and wellness programming to enhance customer spend and loyalty. Read on...

Bob Caputo

I have three words for hotel executives, which may as well be the title of their collective mission: Health and Wellness. Which is to say, the new approach to hospitality - the experience every vacationer deserves to enjoy, and every business traveler has a right to receive - is a healthy atmosphere, a place that exudes the virtues of fitness and nutrition; be it an urban property or a resort location, a boutique destination or a five-star hacienda amidst lush acreage and the soft winds of a turquoise sea; be it a high-end spot or a workaday building, suitable for conferences or company meetings, where a health and wellness expert can consult with a hotel executive - or speak directly to guests - about how to achieve these goals. Read on...

Mia A. Mackman

The global spa movement, which includes wellness tourism, amounts to upwards of $3 trillion dollars per year. What physical and strategic elements are key to driving bottom-line performance at traditional and wellness-focused spas? Relaxation and a sense of wellbeing are at the heart of the spa and wellness market. Hence, it's no wonder that hotels, resorts, and spas have begun to reorganize their operations around wellness. The benefits, in the form of a stronger bottom line and appeal to demand segments, extend not only to guests but to hoteliers and hospitality companies, as well. Read on...

Oliver Ryan

Managers at Hyatt Regency San Francisco had a battle on their hands — in the best possible way. Determined to do something fun and healthy for their 400 person staff, they launched a challenge on a digital platform that powers fitness tracker-driven wellness programs. The first challenge was so successful, two other Bay Area Hyatts wanted in, and the Battle of the Bay was on. Read on...

Diego Lowenstein

When done right, hotel owners can use a spa to tap into a valuable market and enhance the hospitality experience by restoring mindfulness and overall well-being for patrons. This, in turn, can earn repeat guests and positively impact the property's bottom line. That's why it's so important for hotel owners to stay ahead of evolving industry trends and guest expectations, and avoid common pitfalls when developing or renovating an on-site spa. Owners who successfully differentiate their hotels typically have a strategic advantage, and spa treatments remain a terrific way to stand out from the competition. Read on...

Lorraine Abelow

Marketing your spa the right way is vital to attracting more guests. For the most desirable results, find a public relations agency with years of spa PR experience. The best match will generate the most effective strategies for your hotel spa and execute them properly so you receive maximum exposure.One of the best outcomes is getting featured in A-list publications like The New York Times or the Huffington Post. They are invaluable when it comes to online ranking because Google and other search engines pay more attention to top-tier outlets by rewarding these stories with a higher SEO ranking. Read on...

Judith Jackson

To Spa or not to Spa? If that is your question for your hotel or resort, you are reading the right article. Luckily, there are more good answers from experts in the hospitality and spa fields than Hamlet ever imagined. If your property has the space and financing to install a spa, this is certainly a time to do it. Your guests are now conditioned to expect not only a fitness facility, but stress reduction massages and rejuvenating facials -- as well as the nurturing escape of a well-planned and run spa. Read on...

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Coming up in August 2018...

Food & Beverage: Millennials Rule

The Millennial Generation has surpassed the Baby Boomers to become the largest living generation in America, and their tastes and preferences are being reflected in the Food & Beverage industry. In general, Millennials insist on more natural, healthier, less-processed food and beverage sources, and in part, this inspired the farm-to-table movement. However, now the trend is becoming even more pronounced and hyper-local. Millennials no longer simply want to know their food is farm-to-table, they want to know which farm, and where it's located relative to the community. As a result, hotel F&B directors are redesigning entire menus to feature area brewers, wineries, and family farms. Not only is this a proven way to satisfy Millennial tastes but it also opens the door for hotel guests to enjoy immersive experiences such as tours and excursions to local farms and breweries. Also, thanks in no small part to Millennials, coffee consumption is at an all-time high. In response, F&B directors are creating innovative ways to enhance the coffee experience for guests. Nitro-brewed coffee, cold brew, lattes on draft, and the introduction of unique milk options are part of this trend, as are locally sourced coffee beans where available. Millennial influences can also be found in the Craft and Artisan Cocktail movement where the same preferences for locally sourced and high-quality ingredients apply. One leading hotel even offers a drink menu featuring liquors infused with herbs recommended by experts for their health and well-being benefits. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.