Library Archives

Kerstin Bremser

With touchless treatments in high demand, Prof. Kerstin Bremser explores automated dry hydromassage tables – which use sophisticated water jets to create custom massages while guests stay dry by lying on a natural rubber surface. These devices offer an alternative to hands-on massage and have been clinically studied to treat all manner of muscle aches and pains, including sciatica and chronic low-back pain. READ MORE

Amy Draheim

The right communications strategy will make all the difference when it comes to welcoming guests back through your doors. It starts with sharing your safety protocol, updating your guest communications, meeting the moment with new offerings, and using social media to share your new spa experience in a way that guests simply can't refuse. READ MORE

Ruben Mejia

Hotel managers will need to make sure that health facilities are safe and clean for guests. The future of gyms in hotels will look different, such as limitations on the number of people that are able to workout at the same time or be in the same fitness class, and stricter cleaning schedules for hotel staff. SportsArt has created a full safety checklist that hotels should consider when opening their fitness rooms… READ MORE

Kristi Dickinson

The spa and wellness industry has changed forever. In the most dramatic way possible, recent events have proven that our Western medical system cannot save us. The businesses that will thrive in the wake of this tragedy are those that perform science-based therapies with proven efficacy. In this article we examine time-tested traditional spa therapies and how they can be adapted to modern applications. READ MORE

Kristi Dickinson

Selecting a skincare line is one of the most important strategic decisions you can make for your spa, as this long-term partnership carries a significant investment of time and financial resources. Failure to choose wisely can impact your brand, alienate clientele, and damage the trust of your staff. According to the Global Wellness Institute, the Personal Care, Beauty, and Anti-aging Industry is valued at $1,083B and growing. With more skincare lines introduced every day, there is a massive increase in marketing noise and false claims. This article will help you narrow down your options and find the best choice for your spa. READ MORE

Kristi Dickinson

There is a great deal of focus in the wellness world on physical fitness, but very little on mental fitness. The latest research shows that it is possible to grow and strengthen our brains to prevent cognitive decline. These are exciting scientific developments not just for those at risk for cognitive impairment disorders, but also those interested in increasing their mental potential. Corporate groups, in particular, are seeking programs to increase productivity and boost the cognitive performance of their top talent. Just as with strength training to grow muscles, cognitive fitness programs can increase the size and power of the brain. This is an area of opportunity for expanding your wellness offerings and attracting new business. READ MORE

Kristi Dickinson

The annual budgeting process should involve much more than preparing a simple operations budget. An effective budget is a tool to communicate both goals and expectations. Budgets provide operational objectives for your team and help them stay on track and they are both a standard for comparison and a baseline for future planning. A well-organized budget involves a business plan that includes marketing and new programming, as well as capital expenditures which contribute to the long-term vision beyond the next operational year. In this article I outline a plan of action that every hotel spa director can benefit from. READ MORE

Kristi Dickinson

A spa's treatment menu is the primary piece of communication with guests and is so much more than just a listing of offerings. It tells the story of the spa's brand and makes a promise of the experience. The spa menu and related pricing is a critical tool to ensuring your spa thrives. Savvy spa directors go beyond simply designing a menu by thoughtfully engineering it. Menu engineering is widely used in food and beverage, but other departments can utilize this valuable tool as well. In this article, we will review how to develop a menu engineering strategy and special considerations which are unique to spa. READ MORE

William Toth

William Toth, Spa Director at the brand new St. Somewhere Spa at Margaritaville Resort Orlando discusses trends in the spa industry in 2019. As consumers become more educated on the capabilities of resort spas, products and treatments, industry leaders are looking to find differentiators. What are consumers looking for? Current trends can be broken down into four factors. They are facilities, experience, services, and results. Especially for those wishing to make their spas a part of their revenues or profit, since spas surely add to the profit of a hotel, all of these factors should be considered. For that reason, this article will focus on those factors as a guide towards a successful spa. READ MORE

Shane Kelly

Spa trends come and go and Lantana Spa at the JW Marriott San Antonio Hill Country Resort & Spa knows they have to stay on trend to meet demands with the exponential growth of the spa and wellness industry. The evolution of the spa industry is an ongoing, cyclical process of trying to find the next hot trend that consumers are looking for. Arguably one of the hottest and most controversial trends in the beauty, health, and wellness market today is non-psychoactive cannabinoids (CBDs). Shane Kelly, the resort's spa director, discusses the CBD trend and how it is being implemented into nearly every segment of spa service. READ MORE

Jill Carlen

As access to wellness and healthy options becomes increasingly important to travelers, hotel spas have an unprecedented opportunity to simultaneously introduce themselves to a new customer base and to grow their businesses. However, success will require innovation, adaptability and finding new ways to fit into guests' lives. Hilton has discovered new ways of integrating wellness and the spa experience by meeting guests where they are at all points of the hotel stay. Here's what the hospitality giant has learned in its journey to bring wellness into its spa and hotel concepts. READ MORE

Amy Sedeno

From room service to spas, CBD is popping up in luxury chain and independent hotels across the U.S. Move over lavender and sage, the hotel industry is tapping into the "magical elixir's" popularity in the health, wellness, and beauty industries and incorporating the ingredient into spa treatments. Due to its anti-inflammatory properties, stress-reducing claims, and our growing obsession with self-care and wellness, CBD is the new and hottest commodity in hospitality wellness. With spa treatments designed to relax and rejuvenate, posh establishments like The Ritz-Carlton and JW Marriott are at the forefront of the CBD craze, which, according to our sources, has no plans of slowing down. READ MORE

Kristi Dickinson

Asset managers have responsibility for both managing an investment and overseeing physical assets. Finding the highest and best use of a property is the essential role. In the guest service-based hospitality industry, these plans will rarely be achieved without first influencing the people who will execute them. "Soft skills" such as emotional intelligence and an ability to inspire are often under-valued in asset managers, but human connection and influence are vital to success. To be effective you must align the people with the vision through a strong culture. The great irony is that your most important asset, culture, is essentially invisible. READ MORE

Diana Mestre

As ever-increasing numbers of guests adopt a wellness lifestyle, resorts, tour operators and travel agents are incorporating various elements of wellness into their product and service offerings. Resort Wellness Encounters provides an expanded vision to elevate, influence and inspire guests to an immersive encounter of enlightened living. Guests no longer want to be passive and adhere to the resorts rigid programs of yesterday wellness, as guests become empowered they want to design their own experiences, learn about the local culture, flavors, and healing traditions, creating their personal authentic journey that redefines wellness through unique moments and memories. Today the where, when and how are the new variables of the new hospitality matrix. READ MORE

Kristi Dickinson

Spas were once seen as simply an amenity in a hotel. However, as the annual growth in RevPAR slows, it is more important than ever for other divisions, such as spa, to maximize their profit potential. According to the 2018 Spa Industry Study by the International Spa Association (ISPA), nearly one third of resort and hotel spas operated with a profit percentage of 25% or higher. The global wellness market is valued at $4.2 trillion (and growing), so the demand is evident. Benchmarking and a keen understanding of the spa's key performance indicators (KPIs) can dramatically improve these business results. READ MORE

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Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.