Library Archives

Mia A. Mackman

The original value and objectives associated with spa facilities and wellness programming have surpassed preconceived departmental importance. This article reveals how spa and wellness aspects are disseminated throughout the whole guest experience, and how wellness motivated design and construction elements complement property development, enhance marketability and engagement and is spurring new growth across the hospitality sector. This article also examines how critical management adjustments, and product and service enhancements can significantly add value, increase RevPAR and improve average daily rate performance. READ MORE

Mia A. Mackman

Significant shifts on the world stage continue to drive a widespread yearning for personal development and transformational experiences. This article examines elements of social and global change, how to structure savvy returns on investments and weigh in uncommon, high-demand hotel spa and wellness overlays to serve the increasing inevitability of development. This article also highlights how the rise of wellness-driven hospitality ties to an impetus based on personal development, instituted on the mainstays of self-help philosophies with an ever-increasing demand for transformational services, higher quality of life, and physical and emotional well-being. READ MORE

Ann Brown

In the midst of managing day-to-day operations, hotel and spa owners and managers must continually look forward and evaluate how to increase efficiency and profitability. As you balance overseeing current business and forecasting for the future, you are faced with the challenge of considering what changes will bring the most benefit to your organization. For spas, keeping watch of the latest trends in the spa industry and making relevant changes to your facility, treatment menu and customer service practices are important for success. But how do you know which trends and latest innovations will bring that success and which ones might not be worth their return on investment? READ MORE

Mia A. Mackman

Technology and automation are making exponential headway touching nearly all sectors of hospitality, including spa and wellness. This article reviews the impact and importance of integrating these systematisations to help stimulate and streamline the functionality and profitability of hotel and resort spa operations. Retooling the focus from manually centered services and embracing advancements in new technologies to support sustainable profitability and continued growth. READ MORE

Bob Caputo

Health and wellness experts represent a profitable branding opportunity for hoteliers worldwide. Featuring specific experts or forging alliances hotels can separate themselves from the competition and increase bookings among a new group of travelers and millennials. Hotel executives have an opportunity to leverage the physical equipment at their disposal, namely, the gyms and fitness centers within their respective properties and resorts. READ MORE

Ann Brown

As a former spa director of one of the largest resort spas in the Midwest, I know how important it is to evaluate new products and services in order to determine which ones offer true potential for wellness for the client and profitability for the business. As a property manager or owner, your phone rings constantly with vendors who want you to consider their products and services. Below, here are a few questions to help you decide if a trend is right for your property. READ MORE

Mia A. Mackman

Growth in travel and tourism continues to rise in conjunction with intergenerational lifestyles, shifting values and increasing wellness keynotes. Every generation has unique preferences and imperatives that set them apart and stick. Accounting for nearly half of the population, Millennials and Generation Z have considerable weight in the market share. This article examines perceived values vs. core values and the benefits of incorporating a multi-generational, multi-faceted approach to spa and wellness programming to enhance customer spend and loyalty. READ MORE

Bob Caputo

I have three words for hotel executives, which may as well be the title of their collective mission: Health and Wellness. Which is to say, the new approach to hospitality - the experience every vacationer deserves to enjoy, and every business traveler has a right to receive - is a healthy atmosphere, a place that exudes the virtues of fitness and nutrition; be it an urban property or a resort location, a boutique destination or a five-star hacienda amidst lush acreage and the soft winds of a turquoise sea; be it a high-end spot or a workaday building, suitable for conferences or company meetings, where a health and wellness expert can consult with a hotel executive - or speak directly to guests - about how to achieve these goals. READ MORE

Mia A. Mackman

The global spa movement, which includes wellness tourism, amounts to upwards of $3 trillion dollars per year. What physical and strategic elements are key to driving bottom-line performance at traditional and wellness-focused spas? Relaxation and a sense of wellbeing are at the heart of the spa and wellness market. Hence, it's no wonder that hotels, resorts, and spas have begun to reorganize their operations around wellness. The benefits, in the form of a stronger bottom line and appeal to demand segments, extend not only to guests but to hoteliers and hospitality companies, as well. READ MORE

Oliver Ryan

Managers at Hyatt Regency San Francisco had a battle on their hands — in the best possible way. Determined to do something fun and healthy for their 400 person staff, they launched a challenge on a digital platform that powers fitness tracker-driven wellness programs. The first challenge was so successful, two other Bay Area Hyatts wanted in, and the Battle of the Bay was on. READ MORE

Melinda Minton

The spa arena has changed dramatically in the last year. Many of the changes should have been in place long ago, but the consumer wasn't noisy enough in their demands for change. Technology, eco-graphics and demographics have forced the spa director to give more attention to the spa guest, use technology where spa therapies may be enhanced and select product lines that are effective but also packaged responsibly and derived from renewable resources. Spa travel is growing more than ever anticipated and the traveling spa guest has very specific requests, such as learning. Finally, millennials are dictating much of the change. They are educated, affluent and accustomed to "on demand" everything. They want the best and they want it now. READ MORE

Mary Gendron

The evolution of spa from pampering palace to well of wellbeing mirrors what road warriors seek. Daily external forces centered in technology and speed can pull a person off center. Reconnecting with oneself calls for calm and quietude, an intentional break from outside influences. A spa, by nature, provides the perfect environment, with spa professionals assisting guests in identifying that internal "sense of spa" - a peaceful place to go to anytime. Culling trends from respected industry sources, this article explores five ways in which spas are supporting guests' healthy lifestyles with evidence-based offerings and practices that will travel with them wherever they go. READ MORE

Diego Lowenstein

When done right, hotel owners can use a spa to tap into a valuable market and enhance the hospitality experience by restoring mindfulness and overall well-being for patrons. This, in turn, can earn repeat guests and positively impact the property's bottom line. That's why it's so important for hotel owners to stay ahead of evolving industry trends and guest expectations, and avoid common pitfalls when developing or renovating an on-site spa. Owners who successfully differentiate their hotels typically have a strategic advantage, and spa treatments remain a terrific way to stand out from the competition. READ MORE

Lorraine Abelow

Marketing your spa the right way is vital to attracting more guests. For the most desirable results, find a public relations agency with years of spa PR experience. The best match will generate the most effective strategies for your hotel spa and execute them properly so you receive maximum exposure.One of the best outcomes is getting featured in A-list publications like The New York Times or the Huffington Post. They are invaluable when it comes to online ranking because Google and other search engines pay more attention to top-tier outlets by rewarding these stories with a higher SEO ranking. READ MORE

Judith Jackson

To Spa or not to Spa? If that is your question for your hotel or resort, you are reading the right article. Luckily, there are more good answers from experts in the hospitality and spa fields than Hamlet ever imagined. If your property has the space and financing to install a spa, this is certainly a time to do it. Your guests are now conditioned to expect not only a fitness facility, but stress reduction massages and rejuvenating facials -- as well as the nurturing escape of a well-planned and run spa. READ MORE

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Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.