Library Archives

Adria Levtchenko

Artificial intelligence drives surveillance systems that can issue traffic violations; image recognition programs that can help doctors diagnose diseases and suggest therapies. We now see its steady integration into the world of hospitality. Importantly, artificial intelligence can not only help us better engage guests, but also empower and expand the capabilities of our staff at a time of intense labor pressures as we emerge from the pandemic. READ MORE

Adria Levtchenko

Many newer technologies are being introduced and promoted in the midst of the coronavirus pandemic, especially in the name of contactless services and guest communications. However, there are multiple technologies that will have a strong role in hospitality's future to save time and money; to increase productivity and responsiveness; and to better serve guests. READ MORE

Justin Taillon

The hospitality and tourism industry is facing uncertainty. We should work together as a community to bring patrons to our communities but our existing community organizers are DMOs. We rely on them to leverage resources and collaboration wisely for the betterment of our communities. These organizations complement our business operations and extend our resources to local global markets alike. Yet DMOs are facing closure due to financial realities. READ MORE

David Phillips

STRs were inspired by the now limping WeWork model, using the master lease model to procure multiple properties at a time. However, the catch is that those companies are now bound to pay rent to a landlord regardless of bookings. In the current situation our world is in, STRs must rethink their approach to keeping a consistent flow of tenants. READ MORE

Nate Lane

Not every company out there has your best interests at heart, but it isn't always easy to tell if - or when - you've been deceived. In order to spot misleading marketing practices, hotels need to know and ask the right questions. We have detailed three examples that hotels can focus on when dealing with digital partners to ensure data transparency and to avoid long-term scams that prey on operators' trust and budgets. This way, hotels can focus on providing the best possible guest experience while trusting their digital partnerships are doing everything they can to improve business, particularly during difficult periods. READ MORE

David Harroch

The 4th Industrial Revolution is already here, but is coming with even greater force. There's a big need to get prepared so as not to get kicked out of the race. The only way forward is proactive adaption. It's real flexibility. This article helps you understand what the 4th Industrial Revolution is all about and how you can better position your business to get the good sides of the innovations. It primarily focuses on hotel groups, dealing with guest expectations and business model adaptation for better sustainability. Issues regarding the features of the innovations are also covered in the article. READ MORE

Stuart   Butler

You've probably read a bunch of 2020 trend articles already. How many of them contained the same trends you've been hearing about for five years, and how many of them left you scratching your head trying to figure out what impact the trends were going to make in your everyday life? In this article, I discuss Google's domination, the demand for mobile apps, tangible applications for artificial intelligence, and the changing landscape of technology providers. I offer specific examples of how these trends will be impactful to your business and round everything out by providing advice that should protect you from the trends of 2020 and beyond. READ MORE

Craig Strickler

Walking through the front door, your lights are set precisely how you want them. The temperature is exactly how you like it. Your favorite music or television show is playing softly in the background. The "smart home" is becoming more popular these days, but this isn't your smart home. This is your "home away from home." This is your favorite hotel guestroom. A guest's experience at a hotel should reflect their experience – and level of comfort – in their own home. While design plays an important role in this goal, adopting modern technology is just as important in 2020. READ MORE

Jennie Blumenthal

The hospitality industry thrives on innovation and operational improvements, and maximizing convenience and comfort for guests is crucial. However, in today's digital age, the stakes are growing exponentially higher. Brand loyalty increasingly hinges on how well an organization deploys and integrates its digital technologies. In addition, hotels and other hospitality businesses are under increasing pressure to improve efficiencies while cutting costs and providing white-glove service. At the center of this equation is the internet of things (IoT). These connected solutions can establish stronger relationships with guests, while introducing opportunities to improve operations, safety and security - all while trimming costs. READ MORE

Nate Lane

Hotel operators may consider it wise to sign contracts with multiple vendor partners, but who benefits from this strategy? Hoteliers who are juggling conflicting relationships and a tangled web of tools? Vendors who lack access to each other's data, only seeing a piece of the operations puzzle? Or travelers, whose needs are ever-changing? The reality is that a strategy tapping the tools of multiple vendor partners may provide peace of mind for hotel operators, but it also creates an environment that often hampers growth rife with inefficiency. In order to remain competitive, hotels need to reflect on existing partnerships now. READ MORE

Adria Levtchenko

We are long past the days of one-on-one texting or emails within hospitality organizations; even videoconferencing. Communications have become more complex and more sophisticated. Today's hotel task optimization platforms allow organizations to stay connected in new ways, fully integrated with the onboarding and training process; ongoing operations to include scheduling and keeping track of task fulfillment; and staff evaluation, engagement and recognition. The key in this process is to understand how to customize and implement each function with specific goals and needs in mind. This makes careful comparison of competing technologies an extremely important aspect of staying connected. READ MORE

Mostafa Sayyadi

This article is set in place to inspire hotel executives to create fundamental changes to meet and exceed the challenges of not only today but also what we see as an onset of new technological advances in the future. Hotel executives are perplexed by the amount, both depth and breadth, of models and applications. A new model that can easily be applied that takes into consideration some of the major tasks that hotel managers must consider is needed. This article is about getting the information needed to be successful in the right hands of these managers worldwide. READ MORE

Ford Blakely

Artificial intelligence has become a prevalent part of our everyday lives. From the digital assistants in our homes providing us with access to virtually anything we can think of to the AI-powered apps helping us make important financial decisions, we rely on AI to boost efficiency and productivity in just about every area of our lives. And while no industry has been impervious to the impact of artificial intelligence, hospitality has seen especially significant changes due to the rise of the machines. In this article, we look at how AI has affected the end-to-end guest experience from booking to checkout. READ MORE

Adria Levtchenko

Hospitality has always provided a great entryway to the world of work for younger individuals, while also attracting older individuals who wish to embark on a new career in an exciting service-driven industry. This is fortunate at a time when the industry faces a labor shortage, especially in areas like housekeeping. This article discusses how available technologies, including today's best hotel task optimization software platforms, can help bring newcomers to hospitality on board and up to speed quickly, and propelling those inclined on to a rewarding career path. READ MORE

Bill Caswell

Early adopters of technology often force competitors to ramp up their technology investments to stay relevant. This scenario is playing out in the hospitality sector right now, where forward-looking companies are upping their technology game and causing others to do the same. However, the existence of technology that can improve the customer experience (CX) is no guarantee that it will be widely adopted. The challenge for the hospitality industry is meeting consumer expectations while ensuring that investments in CX make financial sense. This article discusses both how technology can improve CX – and what's holding companies back from adopting new technology. READ MORE

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Coming up in July 2021...

Hotel Spa: Immense Transformation

There is no doubt that the Hotel Spa industry is undergoing an immense transformation as a result of the pandemic. New cleanliness standards for facilities, new safety standards for employees, and new ways of interacting with guests are now the New Normal, and will be for the foreseeable future. Given that some former patrons might be reluctant to return due to safety concerns, some spas are offering contactless experiences that utilize high-tech technologies to address wellness concerns like sleep, stress, pain, and immunity. Other spas are expanding their services to include life coaches, osteopaths, psychologists, and nutrition counselors in an effort to help their guests achieve a balanced lifestyle. Some spas are tapping into traditional Asian rituals to create programs such as sound healing, chakra balancing, and intuitive energy reading. Other programs emphasize re-connecting with Nature and have developed outdoor treatments such as Star Bathing, Feet in the Creek, and Treehouse meditations. The July issue of the Hotel Business Review will document what some hotel spas are doing to promote and manage their operations so guests can safely return for their health, wellness and beauty treatments.