Library Archives

 
Drew Rosser

Next Generation Technology: Trendy Term or Actual Practice? Well, it is a trendy term like most trendy marketing terms it is being used to sell something rather than to identify actual practice. Is there Next Generation technology development going on? Absolutely. However, you wont hear too much about it until it's being pushed out in user testing or Beta versions. Anything that is out there now isn't Next Generation it's Now. Make sure you do your due diligence when in the market for technology. Don't get sold on trendy titles. Read on...

Pedro Colaco

Many independent hotel managers are unhappy with the amount of business generated by the websites. This should come as no surprise as only 14% pursue a structured online strategy. Yet, embracing e-commerce is the best opportunity for independent hotels in the downturn of 2009/10 as online bookings continue to grow and travelers show a healthy appetite for booking directly at the hotel's official website. This article tackles the issue of how independent hotels should create a structured online strategy to ensure e-commerce success for their official websites. Read on...

Kristi White

Over the past 10 years, the web has become a powerhouse for growing business. For the hotel industry, it has changed all the ground rules, from how you interact with your customers to how you drive bookings. Ten years ago, hotel chains started investing in online virtual brochures. These sites were designed simply to lay out the product and drive customers to call centers. As the sophistication of the web platforms increased, rudimentary booking engines were laid into the websites. No one anticipated that this electronic brochure would soon be a key business driver. Read on...

Tina Stehle

In the current economy, it's more important than ever to conserve resources and cut costs. One of the best ways to streamline operations is to automate inventory and procurement. Hotels that do so typically report savings in the range of 5 percent to 15 percent - through efficiencies as well as direct cost savings. The operational benefits of e-procurement are numerous, including reduced inventory levels, improved auditing and financial control, elimination of paperwork, enhanced staff efficiency and shortened delivery time. Today's systems take inventory and procurement to an entirely new level with automated e-mail bids, the ability to route purchase requisitions for approval via e-mail or PDA, electronic invoicing, budget tracking, business intelligence functionality and more. In this article, I outline five top reasons to automate your hotel's inventory and procurement system. Read on...

Rob Kall

Online travel reviews are nothing new; they have existed in one way or another for over 10 years. Sites without user reviews may become less common over the next few years, as consumers rely more heavily on others' experiences before making a decision. So how can hoteliers take advantage of this growing trend to bring in more business to their property? Easy, include customer reviews directly on your site. This article explains and analyzes the pros and cons of posting consumers' reviews of your property on your own website. Read on...

Jacki Kelley

The Internet has revolutionized the way consumers make travel purchasing decisions. In fact, according to a recent comScore Media Metrix study, more than 55 million consumers used web searches to research travel throughout the month of July 2006 alone. Moreover, the majority of those who conducted a web search booked travel online. According to Forrester Research, the Internet makes up one quarter of all travel sales today and is projected to grow to just under 50 percent by 2010, making Travel second only to computer software and hardware when it comes to overall category growth. Lodging companies have made significant strides in harnessing the Internet to leverage distribution and make it easy for consumers to research, compare and buy from their desktops; however, when it comes to building brands on the Internet, opportunity exists. With broadband penetration projected to reach 83 percent of U.S. households by 2008, the opportunities to leverage the medium, engage consumers, drive preference and manage channel distribution has never been greater. Read on...

David Chin

Historically, the hospitality industry hasn't exactly been the leading hotbed of technology. Earlier this millennium, the best you'd usually find was billing and room reservation systems linked using the room TV as a display. And guest services tended to be centralized with terminals at reception and in restaurants. Now, IT is everywhere. In-room mini-bars are connected to IP networks that add purchases to the bill 30 seconds after a cold beverage is lifted from the fridge. The flat screen TV offers streaming music services with soothing screensaver photos. Even the room key has become part of a technology link that allows guests to buy food in restaurants and access voice mail and wireless Internet portals. And a new generation of gadget-minded and gear-toting business and leisure guests are forcing hotel operators to continuously -- and at warp speeds -- adopt new information and entertainment technology systems. Read on...

Hilary Murphy

The challenge of optimizing IT investment is relentless for the hospitality sector. This article reviews some of the salient issues that impact on optimizing new technologies by revisiting the determinants of technology adoption and then by sharing some of my research into Strategic Technology Relationships in the Hotel Sector, conducted earlier this year with the hospitality technology managers (CIOs and IT Directors) in the major European hotels. Finally, some suggestions are proposed for the future optimization of technology in the hospitality sector. Read on...

Jacki Kelley

We all know the Internet has changed the way people consume media. You'd be hard pressed to find anyone who would dispute this. But lately, the conversation has evolved to include Web 2.0 - a second-generation of Internet-based services that let people collaborate and share information online in new ways. But to understand the true value of this shift, let's talk about Consumer 2.0 - at the heart of Web 2.0. Read on...

Tina Stehle

Success in hotel operations means reducing costs and improving operational efficiencies while enhancing guest satisfaction. The most visible benefit of deploying a document management solution is an immediate reduction in manual processes and volumes of paper. Companies that choose to deploy a document management solution gain a rapid return on investment. The costs savings are easy to see: dramatic decreases in the time and labor required to search for and retrieve documents, increases in work capacity and productivity and reduced physical space demands for filing paper copies of documents in offices and off-site warehouses. Read on...

Mark Tapling

Why has guest experience accelerated in importance over the past several years? Some say it's the build out of local markets where location and price have reached their zenith. Oversaturation is the death knell for many an operation. But there are still others that realize a focus on guest service and the guest experience has the potential to negate many of the affects of competition, location and price. In fact, many are finding that they can significantly increase revenue by focusing on guest service. Read on...

Tina Stehle

Enhanced customer service, reduction to staffing costs, and a better utilization of hotel resources are just some of the hotel benefits obtained by successfully implementing self-service kiosks. Many customers are already accustomed to using self-service alternatives for airline check-in, rental cars and supermarket check-out. Today, customers are demanding the same convenience and ease of use in the hotel check-in process. Read on...

Maurice Martin

Today's savvy consumers not only compare your brand and your online offerings with your competitors; they compare you against every other site on the Internet. New capabilities are emerging every day on the big consumer sites that the hospitality industry will soon have to emulate. Hotel brands must produce and maintain an integrated offering that neatly presents all properties and services, while providing a best-in-class user experience. Customers expect that offering to include advanced features: online reservations, loyalty program redemption, local restaurant recommendations, tickets to attractions, smart profiles and much more. The demands on IT organizations are rising dramatically yet few hoteliers maintain the internal resources to stay competitive on a rapidly changing e-commerce playing field. In fact, many IT budgets remain flat or are in decline, forcing companies to turn to lower cost delivery models like offshore development as a cost-effective way to augment staff. But is this model really viable? Read on...

Mike Stacy

There are many elements that go into planning a group getaway; whether it's a group business trip, a family reunion, a friend's getaway or a destination wedding. For each of these groups the questions of where to stay and what to do will vary. What is the anatomy of a great destination for a group trip? The answer is simple, the right city for the right group of people. Equally important is the right accommodation and service for the group. Some of the most popular types of traveling groups are Corporate, Family Reunions, Friends Getaways, and Destination Weddings. The following is an exploration into these groups and some of their top destinations. Read on...

Donald R. Smith

Many hotel companies prefer a CPA model since it can be tracked to an actual stay; thus, the individual hotels pay for actual business received. CPA is a lower-risk option than CPC and much easier to manage, however, both have benefits depending on the needs of the company. Regardless of the distribution model used, it is important for hotel/hotel groups to carefully analyze the ROI before and during each campaign. Within the next five years, online advertising will take the majority the advertising budget so the pressure is on now to figure out which distribution model works best. When deciding, a key success factor will be working with online companies that understand each model and have experience successfully implementing them. Read on...

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Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.