Library Archives

 
Didi Lutz

Clearly, we all take for granted the immediate access to information with just the click of a mouse. Email has replaced snail mail, most face-to-face contact, and it is beginning to substitute voicemail. "Google" has become an action verb synonymous to finding instantaneous information. Nowadays, dinner can be ordered without picking up the phone. Anything from theatre and baseball tickets, to golf clubs and contact lenses, even groceries are available to purchase via the Internet. Essentially, everything has been converted for online use. There are many interesting theories on the evolution of technology and the socioeconomic impact it has to nearly every industry. Hoteliers read and analyze opinions and case studies to help them make the appropriate technology decisions for their property, whether it involves installing a complicated Wi-Fi system, an innovative computer in the business center, or just a simple guestroom analog phone. It pays to be ahead of the game. Read on...

Tina Stehle

Self-service technology continues to evolve and play a larger role in everyday life. Consumers routinely purchase airline tickets, buy groceries and scan bar codes using self-service technology. Guests also increasingly use self-service kiosks to check into hotel rooms around the world. There's little doubt that consumers are comfortable with the technology. In fact, a recent survey conducted by Self-Service World revealed that less than 1 percent of respondents scored themselves 'low' regarding comfort level with self-service options. And the self-service trend is predicted to continue. Read on...

Mark Holzberg

In this increasingly competitive industry, a critical point of differentiation in guest services is technology. Are you able to offer the types of digital, Internet protocol-based services that your guests want, including wired and wireless high speed Internet access (HSIA), telephone service, HD TV/video service, and a variety of room controls? There is a cost-effective solution to providing what guests want today and also accommodating needs that will likely arise in the future. It's called a converged network. Read on...

Naseem Javed

Now a new routine emerges as savvy marketers enjoy Cyber-Branding using Network Solution's latest offer of $1000 USD to secure a domain name for an entire century. Wow, it's a bargain of the century...it's only 3 cents per day. Right now, it's the cheapest license in the world, providing the registration rights to your URL, the only gateway to your websites and the only key to your cyber-branding in this global e-commerce. Right now, the global cyber-branding is the only game in town when it comes to global marketing. Is there a catch? Yes, right here. If you are only spending only three pennies a day on a URL but thousands on promotional branding each day, then the question is; how good is your domain name? How does it fit your marketing and PR strategy? How is it building your corporate image? Do you really know where you will end up on this long 100-year journey? Is there a plan, or just blind chasing blind? Is your team mentally prepared for this long marathon? In short, it shouldn't be a wild goose chase, rather a proper road map. Read on...

Naseem Javed

Today, there is a major shift in thinking on how to build a major corporate personality. To play the game, one must clearly figure out the secret powers of e-commerce and the role of new technologies in contrast to traditional print and old-fashioned, mass-advertising driven models. During the last century, mega corporations throughout the world followed the prime rules of building corporate image and name identity in the strictest sense. Their goal was simply to achieve an elite, world-class image by having their name and logo brightly displayed on skyscrapers in every city. They ran massive advertising campaigns to promote their identity and claimed ownership to specific colors and designs, all in an effort to create a single visual global icon. They used every opportunity, from naming stadiums to sponsoring parades.The objective was simple: to demonstrate their exclusive power and their domination by big image. Read on...

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Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.