Library Archives

Randy Shelly

The hospitality industry took one of the biggest financial hits during the pandemic, but it's in the position to make one of the biggest comebacks, including winning back market share from homestay offerings. Customer confidence will drive repeat, continuous traffic, and as leisure travel begins to pick up, hotels are in a competition for cleanliness to earn the trust of their guests through thoughtful upgrades and renovations. READ MORE

Michael Raine

Guestroom unavailability is the dirge of owner/operators during hotel renovation. How quickly can rooms be put back online is the defining issue of renovation success. As the industry becomes more complex it is imperative, to ensure such success, that all project stakeholders (Client, Designer, Architect and the GC) take an active role in design. Design Assist framed within the world of Virtual Construction as opposed to competitive "Hard Bid" pricing allows for better teamwork, and opportunities for enhanced project management. In this article we explore how Design Assist works as an effective solution for all involved. READ MORE

Bill Wilhelm

As the U.S. economy and travel and tourism industries continue to grow, builders across the nation are witnessing an uptick in hotel construction, renovation and development. From new sports venues and arena districts to an increased focus on secondary and tertiary markets and the growing demand for live-work-play destinations, hotel construction is on the rise and anticipated to reach the nation's highest count of development by 2021. Here's a look at how these trends are shaping the construction of hotel properties today and key strategies builders are applying to imagine vibrant destinations that foster economic growth for years to come. READ MORE

Daniel Moon

Sam Moon Group's latest hotel development is the JW Marriott Dallas Arts District hotel in downtown Dallas, which will be the first JW Marriott hotel in Dallas. The 267-key hotel will be located at 2000 Ross Avenue and will join the Dallas Arts District, the largest contiguous urban arts district in the nation. The hotel's resort-style amenities, food and beverage options and luxurious rooms with sweeping views will draw visitors and residents to the new destination. The JW Marriott Dallas Arts District hotel is projected to open February 2022. READ MORE

Mark Ricketts

Many factors go into selecting a new market for a hotel acquisition or ground up development. While development and transaction activity remains robust in the Top 25 markets in the United States, hotel entities are also vigorously exploring secondary and tertiary markets for acquisitions and new builds. Among the attractions are communities with strong employment prospects, a growing economy, outstanding quality of life, access to needed labor, and reasonable living and business costs. Existing and prospective demand drivers, site selection, brand distribution and organizational resources are also part of the decision equation, which will be considered in this article. READ MORE

Scott Acton

"What happens in Vegas Stays in Vegas" may help save relationships, jobs and reputations by hiding mistakes made by visitors to Sin City. It does little to protect the global hospitality industry from repeating the same mistakes made by hotel properties. Las Vegas-based Forte Specialty Contractors CEO Scott Acton takes a look at the design successes and failures in a city where hospitality properties are punished by high-energy, high-occupancy conditions that accelerate wear and tear and provide quicker assessment of design decisions. This article shares what Forte has learned in this hospitality-design laboratory and shares best practices with the industry. READ MORE

James Downey

For many years, lodging developers were told that there are three conditions that ensures a level of success when it comes to lodging site development: 1. Location, 2. Location, 3. Location. Today the emphasis for lodging development is based on the following three conditions: 1. Market Position, 2. Market Position, 3. Market Position. Having the right product placed at the right site at the right time in the right market are what lodging developers are facing. This article will explore several site conditions that will try to measure up to those pressing criteria. READ MORE

Randy Brown

For hotels, motels, and resorts, insufficiently insulated windows can be a serious problem that literally sends profits "out the window" in the form of excessive heating and cooling bills. Additionally, hotels located near noisy streets, highways, train tracks, airports or urban city walks, keeping external noise from penetrating into what should be the quiet, peaceful sanctuary of the guest room might seem an impossible task. Whether hotel owners seek to reduce heating / cooling energy costs or protect their customers from invasive external noise or both, soundproofing existing windows rather than replacing them, is now an option. READ MORE

Curtis Bashaw

Historic buildings are a window into the past. Unfortunately, few of them operate today as they were originally intended to, and, of those that do, only a handful have been successful at it. Today, urban and resort hotels are thriving again. Some are renovations of long dormant properties. Others are down-sized urban grande dames whose owners sold off parts of the hotel as residences and reduced guestroom counts. My mission as a developer and hotelier is to preserve these touchstones from the past in ways that connect them to present-day users. If they are not kept relevant through use, they run the risk of becoming relics or museums. READ MORE

Susan Furbay

Though historically associated with residential and low-rise commercial buildings, modular construction has gone more upscale in recent years. What are the benefits, and what should hotel developers consider before going modular? The term "modular construction" once conjured images of small construction trailers or antiquated mobile home clusters just off the highway-not the most alluring draw for high-end developers and top-tier hotel companies, nor for their gentrified clientele. Today, however, the concept of modular construction has evolved, with developers across the U.S. adopting a modular approach to building 2- to 4-star select-service, full-service, and even boutique hotels. READ MORE

Jan Kalanda

To insure a sale at a good price, hospitality property owners should approach the market carefully and methodically. In this article, the authors review eight areas and recommend actions owners can take to improve the value of their property prior to sale. Selling your hotel or other hospitality property is a big step. You've invested time and resources in the property, so of course you hope for a good price when you go to market. To make a sale of you hotel happen at a good price you need to be sure you've optimized the property's value before putting it on the market. READ MORE

Sam Cicero

There are various project delivery systems commonly used in today's construction renovation projects, Design-Bid-Build, Construction Management and Design-Build. It's important that an owner examines the pros and cons of each in order to determine which system works best for certain considerations such as project goals, costs to perform, timeline and risk management. In the Design-Bid-Build method, the owner engages entities such as the architect/engineer, designer and construction company separately. Since there is little if any connection between the different entities, this process requires a savvy owner who will be responsible for controlling all aspects of the design and construction process. One of the downfalls of this process, however, occurs if there are design errors for which the owner becomes at risk to the contractor. READ MORE

Scott Acton

In the hospitality and tourism industries, guests' happiness reigns supreme. With ever-changing consumer demands and evolving technologies, new developments and renovations alike often cause disruptions to the normal function of businesses, impairing the public's accessibility to the venue, or adjacent venues. Hence, construction timelines become a crucial issue with projects situated in high-density tourism areas. Improved time-efficiency minimizes the disturbances in local businesses' operation and profitability. Yet, shorter timelines might come at a price of higher expenses on labor, machinery and materials. READ MORE

Jeff Green

In biology, symbiotic mutualism describes a dynamic where two species living in close proximity to one another engage in a mutually beneficial relationship. Iconic examples include the oxpecker-small birds that feed on ticks and other parasites found on large mammals-and the clownfish, which live in and around sea anemones, enjoying the protection afforded by their stinging tentacles while providing the anemone with nutrients, and predator and parasite defense. The commercial real estate market is filled with a number of similarly structured relationships: mutually beneficial connections that serve to raise interest, drive traffic, provide resources and conveniences for shoppers and guests, and ultimately create a positive feedback loop that has a meaningful and sustained impact on the bottom line-for all parties. READ MORE

Sam Cicero

When selecting renovation contractors, many hotel owners' and property managers' decisions are based solely on the bottom line. In short, the lowest price bidder wins. Other hotel owners and managers, however, carefully consider the intricacies of their project's scope and can assess the confidence they have in their selected contractor that the renovation can be finished on-time and on-budget. What these hotel owners appreciate that others don't are the many value-added, non-financial advantages that a talented contractor brings to the project. READ MORE

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Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.