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Andrew Simmons

Hotels, much like any other consumer product, can differ drastically from one another. While hotels used to attempt to cater to the traveler simply seeking a place to sleep at night, they must now cater to a wide range of demographics with varying needs and wanted elements in a hotel. Leisure travel is becoming increasingly multigenerational, which can be attributed to the changing dynamic of the American household. The hospitality industry is being pushed towards a more inclusive and experiential design, allowing those of all ages and backgrounds to experience and enjoy all that the local environment has to offer. Read on...

Jerry Merriman

The Statler opened in 1956 as a 1001-room hotel, convention center, and gathering place for the "Who's Who" to lodge when visiting Dallas. Notable guests include Conrad Hilton, Coco Chanel, Liberace, Tony Bennett, The Jackson 5, and Tina Turner. The hotel had its last occupancy in 2001 and was listed on the National Park Service "Top Ten Most Endangered Building" list. After many failed redevelopment attempts, Centurion American acquired The Statler and historically renovated and reimagined the building as a true mixed-use project. The building now features a 159-room Curio Collection hotel and 219 luxury rental apartments and was recently inducted into Historic Hotels of America. Read on...

Derrick Garrett

Just as the days of endless, tasteless buffets are gone from the all-inclusive resort experience, so are the endless, thoughtless playlists that come from the on-property sound systems. The à la carte restaurant approach that has become common place at all-inclusive hotels needs to be applied to music in the hotel industry. We'll take a look at how much music has evolved in the hospitality world and what needs to happen for it to come full circle as part of the branding and upfront story. Music is an important driver when it comes to the guest experience and the bottom line. Read on...

David Ashen

A rising renaissance in the roadside motel has prompted a growing trend in the transformation of the formerly dated designs to reinvented brands for the modern traveler. Building on nostalgia, the millennials' desire for authenticity and romance combined with wanderlust, David Ashen, principal and founder of interior design and brand consulting firm dash design, explores some of the more interesting trends in this category, including, for instance, the conversion of a typical Super 8 motel into an independent and funky property offering local and unique experiences that pay homage to the brand's past while highlighting today's conveniences and tastes. Read on...

Lawrence Adams

The explosive increase of hotel brands in recent years has reached an astounding level. Smith Travel Research recently listed 1,073 brands globally. Of the major hotel companies, Marriott, following its merger with Starwood, has accumulated 30 brands; Hilton has 14 brands, AccorHotels has 34 and InterContinental Hotel Group (IHG) has 14. New independent brands continue to pop up at a rapid rate fueled in large part by the insatiable appetite of millennials for new and unique experiences in their lodging choices. In this article we explore the advantages and disadvantages of brand proliferation and look at some of the unique new brands in some detail to understand their appeal. Read on...

John Tess

A quarter of the population, millennials are increasingly a targeted hotel consumer. Boutique hotels historically presented an alternative to standardized chain. Their edge however has been eroded by the arrival of soft brands, such as the Marriott Autograph and Hilton Curio. Portland, Oregon-based Provenance Hotels, with 2,500 rooms under its control, attempts to expand on the boutique hotel by creating a truly unique place. As envisioned by its President, Bashar Wali, Provenance Hotels defines its audience as "forward thinking creatives" and sees its opportunity by smaller-scale properties that provide a more handcrafted or curated approach to design, operation and experience Read on...

Cristine Henderson

Whether you love them, or love to hate them, millennials are often characterized as disruptors across many industries. This generation has definitely made its mark on the hotel industry, especially where design is concerned. Known for innovation, affinity to technology, and often associated with the advent of social media, millennials are making changes throughout the consumer landscape. Read ahead to see how all these characteristics are translating into the future of our industry. And don't worry, short-term rental services are not quite the death sentence they are painted to be. From selfies to sleek finishes, millennials are shaking things up. Read on...

Kurt Meister

Managing any hotel renovation requires management of a myriad of issues: budgets, deadlines, contractors, expectations and ongoing services to name a few. What often isn't top of mind in the early stages of a renovation is a plan to manage the inherent risk. This article addresses nine considerations every hotel operator needs to prioritize at the start of any renovation project. In fact, these nine considerations must take higher priority over your other considerations. Why? Because if you botch any of these nine considerations, many if not all of those other priorities mentioned above will be negatively impacted. Read on...

Cristine Henderson

Everything from clothing to condos are now produced with some degree of sustainable measures in mind. The extension of this practice to the hospitality industry might come as a surprise to some, especially with the added competition of short-term rental services such as Airbnb. However, sustainability has made its mark on the hotel industry and shows no signs of slowing down. Not only does this innovation help the environment and perpetuate social responsibility, but consumers love it. Read ahead for a more thorough investigation by Cristine Henderson, AIA, NCARB of Hoefer Wysocki of how the hospitality industry is incorporating sustainable measures to rebuild its foundations through design. Read on...

Steve Lee

Autonomous Driving Technology is opening a new era of Transpitality, a new form of Hospitality merging transportation and hotel into one form. Autonomous Mobile Hotels equipped with basic sleeping, working, and washroom functions will be providing door-to-door transportation service in between traveler's home and destinations, letting travelers use their travel time more efficiently and productively. Using Autonomous Driving technology, the Autonomous Mobile Hotels will serve as a personal vehicle and mobile hotel room, offering flexible schedules, lower costs, privacy, and comfort. With growing amounts of Autonomous vehicles on the roads, there will be emerging needs of Hospitality to fit the new paradigm. Read on...

Felicia Hyde

Travel has no age limit. This is one of the many reasons it's one of the world's fastest-growing industries and enjoyed by many age groups. From baby boomers to millennials to Gen X to the growing Gen Z cohort, each group has needs that drive their purchasing behavior. Pointedly, a hotel that appeals to one group may not resonate with another, so hoteliers must deliver a custom experience that leaves their target audience wanting more. To achieve this, consider these key design strategies that have transformed the multifamily industry when designing your next hotel. Read on...

John Tess

In a marketplace that increasingly places a premium on authenticity and extraordinary, historic hotels offer a spectrum of event venues, from elegant to quirky, but typically unique. There is always a temptation to concentrate on operational efficiency and standardization in designing new space, and certainly, flawless service is a key to a successful event. But whether a grand dame hotel or an adapted vintage building, there is value in embracing the special places and unusual character of older buildings, capitalizing on historic architecture to create memorable venues – which in turn feed the bottom line. Read on...

Lawrence Adams

Hotel developers are realizing financial, marketing and operational advantages of building more than one brand on a single site and in many cases sharing a single building. Multi-branded hotel developments usually share back-of-house operations, administration, staff, recreational facilities and meeting rooms, but in order to maintain brand recognition and foster brand loyalty, they most often have separate entrances, separate lobbies and individual architecture and decor corresponding to each one's particular brand standards. In this article we will look at this relatively new product, how it is being developed today and what the prospects are for future development. Read on...

Stephen Jacobs

'Urban Resorts' are among the top trends in hospitality design right now, catering to people looking to escape to the city, rather than away from it. Urban Resorts offer the best of everything, allowing guests to stay in the urban core, while getting that sense of suburban retreat, with designs that bring the outdoors in, lots of natural light, rooftop amenities, sustainability and more. In a city like Toronto, which is at the forefront of North American tourism, we wanted to invite guests to feel like they're at the center of the excitement, without feeling like they couldn't escape it. Read on...

Alan Roberts

Whether developing a hotel in a major metropolis or rural town, the key to success is a collaborative effort between the hotel brand and ownership group that infuses flexibility and open communication at every stage. Alan Roberts, global head of Embassy Suites by Hilton, and Gregory Steinhauer, president of American Life, Inc., discuss how they worked together to marry out-of-the-box thinking with proven Embassy Suites' best practices when developing the Embassy Suites by Hilton Seattle Pioneer Square. The result is a customized and high-performing property that stays true to both its location and brand standards, delighting guests by delivering the amenities they have come to expect with unique locally-inspired flair. Read on...

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.