Library Archives

 
Michael Bedner

If the lobby is the heart and the guestrooms the soul, the foyer serves as the connective tissue of a hotel or resort. A series of pathways and vistas that break the guests' visual experience in a way that doesn't give everything away all at once while, a foyer, at the same time, prepares and connects them to what comes next. Here are five elements that must be taken into consideration when designing foyers for their maximize impact and efficiency. Read on...

Roger G. Hill

What is Practical vs. Beautiful Design? As I considered this question while preparing to write on this topic, it occurred to me that practicality is so many things when it comes to executing beautiful design. It doesn't always mean that a piece of furniture "doubles" as two. (It's a desk that also serves as a coat stand.) It doesn't even necessarily mean that every element of the design is even useful in a literal sense. Read on...

Brian West

Having working in the Meeting and Incentive industry my comprehension of hotel design has been enriched. From the meeting planners perspective my consideration of the hotel facility was based on a properties flexability, and overall apperance. Pairing my meeting planner experience with my knowledge as a designer I am equally aware that the durability of the FF&E within a hotel property is paramount to the success of the hotel and I strive to place as much intelligently designed product within a property. In this article I bring to the forefront a few concepts designers should keep in mind when working with the operators of hotel properties. These considerations should assist in assuring that both the designer and the operator are working toward the same goal - to create spaces that achieve the greatest ROI. Read on...

John Tess

It is an extreme example, but in the 1970s, grain silos in downtown Akron, Ohio were transformed into a Hilton Hotel. Though the example is quirky, it illustrates how hotel architecture is responding to the desire of a seemingly ever growing market of urban adventurers looking for memorable spaces. This affinity for "character" has led to the rise of boutique hotels, defined not only by size, but by design - typically historic in nature. One of the pioneers was Bill Kimpton, whose foresight created the Kimpton Group. Others leaders in the field include Ian Shrager and Andre Balazs. This affinity for character has also prompted larger projects, such as Sage Development's proposed Marriott Renaissance in a redeveloped Portland, Oregon department store which will have 330 rooms. As a result of the success of these and other pioneers, hotel developers are often on the prowl of unique opportunities, thinking about the hotel potential of transforming warehouses, office buildings, Masonic temples, train stations and more. Read on...

Kim Hehir

We have seen an interesting evolution in hotel design over past several decades. At the beginning of the 20th century, the wealthy traveled in grand style at a leisurely pace, with vast amounts of luggage and, quite frequently, large numbers of staff. The design of the hotels that catered to them reflected that style, in size, proportion and atmosphere. The tumult of the 20s, 30s, and 40s disrupted travel patterns, but when people began traveling more consistently in the ensuing years, the look and feel of hotels changed. As travelers became more sophisticated, the demand arose for hotels with design elements that spoke of the destination; that used indigenous concepts and materials to help create a total experience. This demand for authenticity is very strong today. Read on...

John Tess

When renovating and refurbishing, the owners of hotel properties need to think about the potential use of federal investment tax credits for historic preservation. These credits are most typically found in the context of a "soup-to-nuts" building rehabilitation, that is, those occasions when a property is adapted to hotel use. However, the use of these tax credits need not be defined in such narrow context. Without thinking about it, owners may well leave money on the table. Tax credits need to be distinguished from tax deductions. An income tax deduction lowers the amount of income subject to taxation. A tax credit, however, lowers the amount of the tax owed. In general, a dollar of tax credit reduces the amount of income tax owed by one dollar. The federal government offers tax credits for the rehabilitation of older buildings... Read on...

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Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.