Library Archives

 
Roger G. Hill

From a financial perspective, the lodging sector in the United States is healthy, according to PKF Hospitality Research. The current market and industry conditions dictate some tightening in the lending community, however, and there's certainly no lack of competition for funding. Capital just isn't as abundant as it's been for the past few years, and you'll need a more aggressive and comprehensive method to attract these investors. Following are 10 powerhouse steps to attract investors to your property. I encourage you to evaluate every aspect of your hotel, including its overall appearance, functionality, operations, and profitability. Readying your property for new opportunities is a lot of work, but once you have investors lined up, it'll be worth all the effort. Read on...

Michael Bedner

Some soar 30 stories high. With banks of elevators around the perimeter. Towering palms or pines or lush flowering tropical plants. And "surround-sound" and showcase lighting. Others are much more reserved and sedate. Elegant, with exotic Persian rugs, expensive tapestries and museum quality artifacts. While others tastefully blend accents of marble and onyx with clean, contemporary furnishings. Whether you favor grandiose atrium style lobbies, smaller, club-style lobbies or scaled-down, simplistic but ultra-sleek foyers, one thing is certain: lobbies have the power to charm, dazzle and entice you... luring you in and seducing you to stay. Guests' impressions of what they are about to experience both start and end with the hotel lobby. That's why lobby design - the visual images, the total sensory experience - is so important. Read on...

Brian West

To the misfortune of the designer many properties entering the market face considerable negative criticism due in part to many things like the shang-bang construction, ostentatious colorizing or architectural theme and even more caustic in today's market is the irresponsible landscaping surrounding the building. Creating unique, memorable and economically viable hotel environments is what hospitality designers do, however we are not the financiers of the dreams, we are merely the dream weavers that have the enviable task of creating the folly of others. As a designer my intent in this article is to pinpoint three very important considerations when working with an owner to build, renovate or re-flag a property. Read on...

Roger G. Hill

One of the biggest challenges to break into the international market is recognizing, preparing for, and embracing the differences between the hospitality industry in the U.S. and other countries around the globe. Distinguishing the differences among these different cultures is vital and recognizing and adapting to the needs will place you way ahead of the pack as you go global. Read on...

Roger G. Hill

It's no secret that the most successful projects consist of teams that communicate well and work seamlessly together. Having a clear vision for a project is critical for success. It is vitally important that the design and procurement professionals work in a collaborative manner to ensure design continuity. When the design and procurement aspects of a given project are combined under one umbrella, you create a synergy in achieving the right design at the right cost. Read on...

Amy Locke

First impressions can be effective or disastrous, but they are always lasting. Nowhere is that more true than the highly competitive hotel industry, where the look and feel of a property can immediately turn guests on - or off. That's precisely why hoteliers are increasingly turning to professional design and purchasing for their furniture, fixtures, and equipment (FF&E). Buying FF&E can be a challenge, but it doesn't have to be painful - either for your peace of mind or your bottom line. Read on...

Amy Locke

Thousands of properties are undergoing refurbishment every year, so owners are challenged to minimize the impact to operations - and to guests. Renovation is the lifeblood of the hotel business - properties must stay fresh in order to attract today's sophisticated and demanding travelers. Lose appeal and you lose guests - lose guests and you lose revenues. In fact, today's slowed economy provides the ideal opportunity to undertake renovation projects at a time that occupancy may be slightly lower. Projects launched now will result in less lost revenue nights and will position your hotel for the travel upturn. Read on...

Michael Bedner

If the lobby is the heart and the guestrooms the soul, the foyer serves as the connective tissue of a hotel or resort. A series of pathways and vistas that break the guests' visual experience in a way that doesn't give everything away all at once while, a foyer, at the same time, prepares and connects them to what comes next. Here are five elements that must be taken into consideration when designing foyers for their maximize impact and efficiency. Read on...

Roger G. Hill

What is Practical vs. Beautiful Design? As I considered this question while preparing to write on this topic, it occurred to me that practicality is so many things when it comes to executing beautiful design. It doesn't always mean that a piece of furniture "doubles" as two. (It's a desk that also serves as a coat stand.) It doesn't even necessarily mean that every element of the design is even useful in a literal sense. Read on...

Brian West

Having working in the Meeting and Incentive industry my comprehension of hotel design has been enriched. From the meeting planners perspective my consideration of the hotel facility was based on a properties flexability, and overall apperance. Pairing my meeting planner experience with my knowledge as a designer I am equally aware that the durability of the FF&E within a hotel property is paramount to the success of the hotel and I strive to place as much intelligently designed product within a property. In this article I bring to the forefront a few concepts designers should keep in mind when working with the operators of hotel properties. These considerations should assist in assuring that both the designer and the operator are working toward the same goal - to create spaces that achieve the greatest ROI. Read on...

John Tess

It is an extreme example, but in the 1970s, grain silos in downtown Akron, Ohio were transformed into a Hilton Hotel. Though the example is quirky, it illustrates how hotel architecture is responding to the desire of a seemingly ever growing market of urban adventurers looking for memorable spaces. This affinity for "character" has led to the rise of boutique hotels, defined not only by size, but by design - typically historic in nature. One of the pioneers was Bill Kimpton, whose foresight created the Kimpton Group. Others leaders in the field include Ian Shrager and Andre Balazs. This affinity for character has also prompted larger projects, such as Sage Development's proposed Marriott Renaissance in a redeveloped Portland, Oregon department store which will have 330 rooms. As a result of the success of these and other pioneers, hotel developers are often on the prowl of unique opportunities, thinking about the hotel potential of transforming warehouses, office buildings, Masonic temples, train stations and more. Read on...

Kim Hehir

We have seen an interesting evolution in hotel design over past several decades. At the beginning of the 20th century, the wealthy traveled in grand style at a leisurely pace, with vast amounts of luggage and, quite frequently, large numbers of staff. The design of the hotels that catered to them reflected that style, in size, proportion and atmosphere. The tumult of the 20s, 30s, and 40s disrupted travel patterns, but when people began traveling more consistently in the ensuing years, the look and feel of hotels changed. As travelers became more sophisticated, the demand arose for hotels with design elements that spoke of the destination; that used indigenous concepts and materials to help create a total experience. This demand for authenticity is very strong today. Read on...

John Tess

When renovating and refurbishing, the owners of hotel properties need to think about the potential use of federal investment tax credits for historic preservation. These credits are most typically found in the context of a "soup-to-nuts" building rehabilitation, that is, those occasions when a property is adapted to hotel use. However, the use of these tax credits need not be defined in such narrow context. Without thinking about it, owners may well leave money on the table. Tax credits need to be distinguished from tax deductions. An income tax deduction lowers the amount of income subject to taxation. A tax credit, however, lowers the amount of the tax owed. In general, a dollar of tax credit reduces the amount of income tax owed by one dollar. The federal government offers tax credits for the rehabilitation of older buildings... Read on...

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Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.