Library Archives

 
Rick Gabrielsen

Without a sale there is no profit, without a person that is no communication and without features and benefits there is no sale. How does your art balance the components of people, progress and profit as we creatively brush at the colors of communication and passion that a hotel artist may use today. The success of each piece is through the canvas, color and palette that YOU bring to your audiences by and for the people through progress in a finished product and the profit of a sale. Balance of these components in a defined manner will without question lead to undiscovered revenues and thus increased profitability whether today or in the future. Read on...

Steven Belmonte

The hospitality industry has long been defined as the "people business." What's more hospitable than helping those who need it? Steve Belmonte believes that it's our responsibility to give back to those who need it the most and hotel corporations have great reach and opportunities to do so. Joining forces with a charity and putting the weight of the brand behind the philanthropic mission should be a no-brainer for hoteliers. By giving a charity organization 100% of your commitment, you'll see that, you really can make a difference in the world - whether it's just to one person, an entire community, or the planet. And customers will respond positively to that. Read on...

Steven Belmonte

In the hospitality industry, the most important and vital investment you can make is your investment on your people. Your people are the lifeline of the hotel, keeping thing moving and working correctly. Steven Belmonte believes that by nurturing, mentoring, and encouraging them you are ensuring not only their success, but are ensuring the success of your hotel. It's important to remember how you got started in the industry and to remember what a difference it made in your life when someone took you under their wing, believed in you, and gave you the necessary tools to succeed in this business. Now it's your turn to give back. Read on...

Rick Gabrielsen

Often confused with position, popularity or charisma, leaders today appear to be thrust into a leadership role that many want no part of. In any relationship or venture, it appears that most individuals lack the fundamentals of what a "leader" is and most importantly the definition. Let's start by looking at the definition of a leader and then the values aspect of the words as stated in the Merriam Webster Dictionary. Read on...

Steven Belmonte

In today's tough and difficult economy, it easy to feel as though things may be hopeless. However, by being bold, creative and forward thinking, you can make your hotel stand out above the rest. Steven Belmonte has some ideas of how to not only endure this economic downturn, but how to use the modern technologies provided to us as well as our imaginations in order to show up the competition and put your hotel on that pedestal. Some ideas can be expensive where others are completely free. Big or small, putting these plans into place can make a huge difference in the success of your property. Read on...

Scott Nadel

Building strong relationships in the community produces room nights for hotel operators. Positive reputations earned through community involvements, provide General Managers opportunities to gain a stable footing in the market. Joining forces with community leaders with the Chamber of Commerce, Convention & Visitors Bureau, local clubs, churches and sports team, along with the American Hotel & Lodging Association afford hoteliers various opportunities to gain room shares. Who you know is as important and possibly more important than what you know for a Hotel Manager to succeed. Read on...

Michael Haynie, SR.

Your property management team should be carefully engineered, similar to a professional sports team, to ensure that important players are in place and that there are not too many superstars. Teams must be crafted to include a variety of personalities, capabilities, skill sets and inclinations; a matrix of supportive and complementary strengths and weaknesses. The leadership challenge is to ensure that necessary role players both understand and are recognized for the value of those roles. Read on...

Scott Nadel

Knowing the competition means playing detective on the World Wide Web. Hotel operators can take a page from the great fictional detective stories. Sherlock Holmes studied the suspects and reviewed the clues to solve the mystery. Hotel managers who study the competition on line and uncover clues to their business can discover information that will lead to additional revenues for their hotels. Smart hoteliers who incorporate the same sleuth techniques as Miss Jane Marple will find the means to gain market share while protecting their own with clever on line marketing. Read on...

Gianluca Giglio

The hospitality industry is undergoing revolutionary changes. Long gone are the days of opening the doors of a boutique hotel in a desirable locale and waiting for your guests to arrive. In order to be successful in today's marketplace, hoteliers must first identify a potential brand opportunity to successfully create and implement a unique hotel branding strategy that allows their properties to compete in a global marketplace. In addition to identifying and developing that strategy, there are many other key factors that affect the overall success of the hotel including concept development, ownership philosophies, management styles, and guests' needs and expectations. Read on...

Joyce Gioia

Are you ready for some out-of-the-box ideas that won't cost you anything, yet will increase employee engagement and eventually your occupancy rate? These signature practices come from all over the world and are proven winners for the GMs who created and implemented them. You'll surely want to review this easy-to-read list of best practices from some of the most successful GMs in the world. As you read them, think about how you might apply these eight practices to your property to solve an issue you may be grappling with? Want to improve your guest scores, read on... Read on...

Joyce Gioia

While this story happens to be about a hotel in a developing nation, the story is seen in many hotels in many countries - even those in developed nations. Last October, in my global travels, I traveled to a developing country to spread the word about the value of becoming certified as an Employer of Choice®. Though my sponsors wanted me to stay in a local, well-respected, three-star hotel, when I visited it to take a look, there were no Westerners, and I asked to see an alternative four-star property. Read on...

Teri Utley

Having enjoyed spend the last decade, the historically high demand volumes and the ensuing economic benefits of expansion and job growth, the current state of the hospitality industry in the United States is less than lucrative. 2010 finds the industry struggling to uncover ways to rebound in this highly competitive industry. How will hoteliers work to recover, recapture and renew the RevPAR for their hotels? What tactics will be used and who will be successful in resetting the baseline for performance in the hotel industry? How can the industry best recapture the demand they once enjoyed? What is "normal" performance expected to be for this year? And the big question—is this the year for the baseline to be reset, rather than dreaming of the easier time of the past? Read on...

Steven Belmonte

"Are product upgrades and renovations really needed during hard economic times?" That's a question I used to get asked a lot. But, as always, things change-and, obviously, not for the better, at least economically speaking these days. And so the question has changed. In these almost unprecedented hard economic times, the question isn't so much whether a renovation is needed-rather, it's whether a renovation is, first, viable and, second, whether it's a smart thing to do. Read on...

Todd Walter

In general, a company's culture is defined by the shared values, beliefs, and behaviors of the people who represent it. While strategies and specific objectives may change or evolve over time, a company's core values and beliefs, and hence its culture, should not. But what if they do? This year, Elizabeth Arden Red Door Spas is celebrating its 100th anniversary. Over the course of the last century, the company's history has been marked by three distinct periods, each bringing its own set of priorities and cultures. Read on...

Shaun Burchard

2009 is finally behind us. Now what? According to PhocusWright, demand won't reach 2007 levels until 2011, supply will fall less than 1% from 2011 - 2013, occupancy will not get back to 60% nationally until 2012, preventing rates from trending upward until 2011 and RevPAR will reach only 90-95% of 2007 peak levels sometime in 2012. So what do hotels and hotel companies do to not only survive, but also thrive in the two years ahead? How do you win going forward then? By changing the rules and the application of those rules to change the competitive landscape. Read on...

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.