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Gini Dietrich

Hotel trade shows are complex events that require months of focused planning, preparation, and coordination. Trade shows are a great venue to showcase your business, helping to generate new and increased revenue in a variety of ways. Public relations plays a critical role in how a trade show is publicized in the media and perceived by your target audiences. A successful trade show program should have a strong public relations component, enabling the maximization of positive media coverage in relevant outlets to your business. A complete plan will have recruitment, preparation, execution, and follow-up procedures working together to highlight your business in the media. READ MORE

Gini Dietrich

How many hotel trade shows do you attend each year? I'm willing to bet you attend the big ones - NYU Investment Outlook, ALIS, and the Lodging Conference. Some of you probably even attend NABHOOD and the specific brand shows. So how do you get visibility for yourself and your company among the thousands of people who attend each year? READ MORE

Georgi Bohrod

Think about your last hospitality design and construction challenge. Where did you start? Was it budget-driven? Was it program driven? Was it customer driven? Investor driven? HOA Board driven? Was it the same place as your previous deal? Will the next project be the same? Ask yourself? Is it time to make a change? From a public relations perspective, it is not all about the sticks and bricks. It is all about delivering on the promise. So, from the marketing perspective it makes sense to coordinate all the functions of hospitality, design, operations and development to offer the most comprehensive guest experience. READ MORE

Dee Dee Dochen

Picture this: you are an established hotel owner, management company or general manager facing a threat to your business reputation that necessitates your putting everything aside. All that time and money you spent on establishing a justifiably terrific image...all the great goodwill and positivity you created... where did it go? A reputation "hit" to an abundant image bucket stands the chance of puncturing a hole so gashing that you have no idea how you're going to keep all that positive reputation from draining completely away. Business could plunge. Your company's or your hotel's reputation could be dangerously on the line. READ MORE

Doug Luciani

There was once a time where a company could develop a product, advertise the product in newspapers, on television and on the radio, and build a successful brand worth millions and perhaps billions of dollars. Proctor and Gamble followed that strategy for decades. However, today's consumer is not as easily swayed by a clever jingle or celebrity spokesperson. READ MORE

Michael DiLeva

Isn't it just like that pesky Internet? It snuck up on us hoteliers in the late 90's and just when you've made the last "tweaks" to your rate parity, SEO and channel optimization strategies and are ready to put your feet up on your desk, let out a sigh of relief and go back to "business as usual" (if there is such a thing anymore), along comes Web 2.0 to throw everything into chaos again! What exactly is Web 2.0? Well, like a lot of things surrounding the Internet, it can have different meanings and encompass a wide range of concepts depending upon your perspective. Generally, however, the term "Web 2.0" refers to the next stage in the evolution of the Internet to shift even more "power" to individual users. You're probably more familiar with Web 2.0 than you realized. Got a page on MySpace, read a movie review on a Blog or looked up something on Wikipedia lately? They're all great examples of Web 2.0 developments and they're just the tip of the iceberg. READ MORE

Georgi Bohrod

Are you in the condo-hotel business? There are already reports surfacing regarding legal issues stemming from poor asset management. Although condo-hotels are sexy, popular and full of promise, they come with their own set of challenges. Not only can your PR "people" ensure that the message is transmitted accurately, but there are nuts and bolts procedures that can preserve the reputation of your property. READ MORE

Gini Dietrich

Have you ever been in a situation where you're talking to a reporter and you don't know what to say? Or you keep talking to fill the silence because they're not asking you questions? Maybe you've never talked to a reporter and you don't know how to handle yourself. I'm here to tell you it's a piece of cake. Reporters are people too. They put on their pants one leg at a time. And they can help your business grow because of the credibility they lend to a story or trend about you. But there are 13 very important tips you should consider before picking up the phone or talking to a reporter in person. READ MORE

Dee Dee Dochen

To market you go. In the "old" days, that might have meant hiring a great sales person, an ad agency and a PR firm, and turning each of them out to do what they do best. But how much did they talk with each other? How often did they put their heads together to plan or consolidate initiatives? With time, technology and "touch," many smart companies have evolved to the strategic, integrated marketing communication approach, defined as "a management concept designed to bring all elements of marketing communication - such as advertising, sales promotion, public relations and direct marketing - together as a unified force, rather than permitting each to work in isolation." Read how... READ MORE

Georgi Bohrod

A key factor in the expanding niche of vacation options is a coherent and targeted public relations strategy designed to strengthen the identity and position a Private Residence Club (PRC) or Fractional Vacation Real Estate Property. Fractional Properties and Private Residence Clubs differ from resorts and hotels in that the challenge is not to get some one to spend a couple of nights at a hotel, but to purchase a membership or real estate. With that in mind, let us consider the primary aim in a sales supporting PR effort. READ MORE

Gini Dietrich

Building a reputable hotel brand goes beyond the everyday service and hotel atmosphere. The real success comes when your brand also grabs the attention of the media. Having a media kit available for inquiries is crucial. Fresh publicity materials ensure relevant information is readily available - on hand and online. READ MORE

Gini Dietrich

Raising awareness of and gaining additional exposure for your property is one thing. Being able to prove the efforts behind such an increase in market visibility and occupancy is a direct result of a public relations campaign is quite another. The difference lies in identifying and tracking the effect of a public relations campaign on your business, and the biggest factor is measurement. Public relations is a powerful tool in the hospitality industry. From establishing or repositioning a brand to drawing attention to a hotel opening or the addition of a new amenity, public relations can be one of the most value and credible communications tools around. Not only can a well-executed public relations program raise awareness, but it also can be a highly influential force with current and potential guests. READ MORE

Gini Dietrich

As a business owner, your main concern is the success of your operation. Whether you operate a single property or own 100 full-service hotels, an outside public relations firm can help you reach your goals. Outside support is especially helpful as you undergo rapid growth or a major transition. Is your business poised for expansion where your best people are needed in other areas? Are you growing too quickly to capitalize on the opportunities that present themselves? Is your staff overwhelmed with other areas of the business and letting public relations slip? Do you need a team who has experience and a proven track record to assist you in reaching your goals? READ MORE

Lanny Grossman

As resources become scarcer for marketing departments across various industries, marketers need to start finding more creative ways to reach target customers. Businesses need to now drive sales by building brand awareness with the constraints of markedly decreased budgets. This can be achieved through strategic promotional partnerships with non-competing, complementary brands looking to reach a similar audience. The "Power of We," as Jonathan Tisch, Chairman of Loews Hotels, describes the practice, is essential to growing a business and maximizing marketing reach. READ MORE

Gini Dietrich

For most people, even top executives, media interviews can be a stressful thing. Unexpected media interviews can be even scarier. I'm going to give you the tools you need in order to create an efficient plan-of-action for you staff to handle the unexpected media interviews. I'm also going to share with you techniques you can practice and master, so when you're asked to be a spokesperson without warning, you come across as calm, collected, and you get your messages out there. Crises happen and events come up, but I'm going to help you be prepared for the unexpected media interview. READ MORE

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Coming up in May 2021...

Eco-Friendly Practices: Now More Than Ever

One theory about the pandemic states that future viruses are more likely to originate and flourish due to global warming. If true, the urgency to accelerate the adoption of eco-friendly practices is greater than ever. Of course, there are many other reasons to create a sustainable operation, including reduced utility costs, savings on operational costs, healthier and happier guests and employees, and positive publicity, marketing and community goodwill. Many hotels are introducing innovative programs into their operations - from recycling bins in guest rooms to starting a roof top garden. Other hotels are using eco-friendly cleaning products, reusing towels and sheets, sourcing locally grown food, supporting the use of electric vehicles, and permitting guests to refill their reusable water bottles with clean, filtered water. Finally, some hotels are encouraging guests to get involved by making it possible for them to participate in local community clean-up projects. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.