Library Archives

Didi Lutz

As a hotelier, you it is your responsibility to select the best executive team possible to streamline daily operations, maximize revenue, monitor exposure, stay ahead of your competition, increase repeat business, while managing a million other things every day. Your executive team members represent specific areas of the hotel that generate revenue, as well as influence and interact with the guest experience. Communication and messaging, both internal and external are key functions to managing your property effectively against competition and market changes. So, why isn't Public Relations on the Executive team? READ MORE

Gini Dietrich

We are well into the 21st century, and as technology continues to advance all around us, the business climate is changing. PKF recently forecast that lodging is going to be down again in 2009, but that capacity is on the rise. With the combination of both, profits are expected to also decrease. However, the lodging industry is adept at taking cost out when demand drops, and using bloggers and other social media to continue your communication efforts is critical. READ MORE

Gini Dietrich

No longer are hotel goers "thinking big" when they book their reservations. Small, themed, and unique hotels frequently steal guests from the most luxurious of hotels. Whether large or small, the difference between a successful hotel and one with far too many vacancies often is simple - a solid public relations plan that delivers essential information to entice potential guests. A strong public relations plan complements your business goals. By increasing brand awareness among targeted groups of prospective guests, you can grow sales and revenues. Following a precise public relations plan including contributes to the goals of any hotel owner. READ MORE

LeJane Carson

With the end of the year fast approaching, most hotel directors of sales are busy putting the finishing touches on their 2006 Marketing Plans. While you may have created dozens of exciting weekend packages, meeting specials and food & beverage events throughout the year to increase business and encourage media exposure, don't overlook what the holidays can do for your property. Make certain you are covering all traditional holidays and consider developing plans around some not-so-traditional holidays, or "specially developed" holidays or annual events to garner additional revenue during some typically slow times. READ MORE

Doug Luciani

Asking if you need public relations for your hotel or hospitality business is kind of like asking if you want more business. Do you want your property to be more widely known? Do you want to increase revenue and profits? Do you want to ensure the business you have is not lost to the competition? If you answered YES to any or all of those questions (and I hope it was all three) then you need public relations or PR. READ MORE

Mary Gendron

Of all of the marketing disciplines, public relations is, to many, the most difficult to assess. "Are we getting our money's worth?" "Are they as productive as they can be?" "Are we achieving the best results?" "Is it time to make a change?" These are the kinds of questions that surface periodically during the life of almost any client-agency relationship. They may crop up often in a new relationship as it struggles to seek a firm foundation, but they occur even in the most established and longstanding of marriages. The questions are natural and they are understandable. Employing a framework for assessing your particular situation will aid in arriving at solid answers. The process will either support the conclusion that you have the right agency in place...or suggest it may be time to make a change. It will also serve as a guideline for working effectively with your agency so you can be secure in the confidence that you are getting the most from your agency and your public relations budget. READ MORE

Doug Luciani

In the hospitality industry, there are numerous ways to work with the media. You can send out news releases to alert the media to new amenities or packages. You can host travel writers who will then include you in their stories. If your releases and hosting go well, writers may then follow up with you for an interview. This may all sound easy to deal with. But, take it from someone who has been a journalist and now works with them daily, the media can be finicky. Let's start with sending your news to journalists. READ MORE

Doug Luciani

As a public relations professional, one thing is very clear to me. Most people do not fully understand or appreciate the benefits of PR to their business. PR is perhaps the most under utilized tool in a marketing tool box. Public relations takes time and commitment. Sending out one release won't get you on the cover of Southern Living or the front page of the NY Times. However, handle a crisis poorly and it will. Understanding public relations is important to any business. Effective PR can help you gain exposure and increase revenues. Sure, PR can be maddening. It's hard to measure the ROI sometimes, but it can be done. It's time consuming, but the results are very gratifying. READ MORE

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Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.