In today's fiercely competitive marketplace, the cultivation and management of robust brand equity remains critical to hotel brands' success. Building trust and credibility among guests while nurturing distinctive satisfaction has become paramount for improving both brand value and revenue management.

Travelers are more likely than ever before to book an eco-friendly accommodation. Given these priorities it is essential for hotels and resorts to invest in sustainability and eco-friendly initiatives in a big way in 2023 and beyond. It is equally critical for brands to be consistent with their green commitments and communicate their vision, initiatives and actions to guests frequently.

How you think about your hotel, the tools and vocabulary you use to conceptualize your strengths and weaknesses, lay the foundation for the solutions you build. Looking at the same question using multiple frames of reference can generate multiple insights. One approach is to consider how your hotel is different, and how it is exactly the same as your competitors.

The hotel industry has reached a turning point in sustainability, with many hotels developing eco-friendly initiatives to meet the demands of the market. While many industries have achieved great success in sustainability, hotels have the unique opportunity to inspire guests and make sustainability fun and experience-driven.

Digital transformations accelerated by the pandemic have shifted travelers' expectations. Travelers expect to find all of the information about a hotel - availability, guest reviews, location information, dining options, and more - at a moment's notice from whatever device they're using. To meet these new expectations, hospitality brands need to invest in modern search technology to create a seamless digital experience.

People who prefer sustainable travel jumped to 81% in 2022, prompting the hospitality industry to get greener. Concurrently, the pandemic has been demanding hospitality's attention to prioritize guests' health, safety, and well-being. While some may think these interests are conflicting, emerging best practices show they can be complementary. Moving forward, the new paradigm for hotels will be pursuing both together.

After an attempt of virtual events and hybrid meetings, the enthusiastic return of in-person conferences, conventions, and incentives has felt like a homecoming for many in hospitality. While virtual engagement has benefits, there is nothing that can truly replace the power of in-person events for collaboration, relationship building, and fostering a sense of community. Events are returning and better than before.

With a wellness goal in mind, growing number of tourists are seeking refuge from the demands of modern life in the natural environment. By recognizing the inherent health and wellness related value of reconnecting people with nature, the hotel and spa industry can derive significant benefits from the integration of natural elements and nature-based activities into their wellness and spa offerings.

Lately, hotels are reexamining their F&B strategies, but jumping on the latest trends without HI (human intelligence) is risky. Traditional marketing channels, social media, and AI (artificial intelligence) are all necessary when conducting F&B market research. However, to keep to your brand's character, we outline steps for executing on your hotel's F&B market strategy in a new rollout.

The short-term rental industry has come to the forefront of the travel landscape over the past few years, gaining market awareness during the pandemic and riding a wave of growth. In this article, Jeremy Gall explores how hotels can leverage learning from short-term rentals and regain market share.

Graton Resort & Casino, located in iconic Sonoma County, is a commanding presence among the rolling hills of Northern California's wine country. Owned and operated by the Federated Indians of Graton Rancheria, the resort features an award-winning Spa and Salon with 10,000 square feet of high-quality treatments and services. Read about the resort, spa and its unique connection to surrounding nature, plus wine-tasting options.

Operators who understand who is booking with them in real-time and what type of demand they command can go beyond offering optimized rates to travelers. Revenue managers can include other departments across hospitality, provide more relevant data points, and use visualization tools to make it all understandable-and actionable. In the race to leverage big data, revenue management is already helping hoteliers gain total revenue management.

After nearly two years of discontinuing hospitality renovations due to the pandemic and supply chain restrictions, a significant increase in demand is expected within the coming years. This surge will apply pressure on the hospitality industry to meet the pent-up demand, encouraging owners and asset managers to carefully coordinate their renovation projects and choose experienced service providers who can deliver high-quality work in a timely manner.

When it comes to meetings and events visionaries, beware of vested interests overstating the role of technology. Of course, it is important, of course it has a role. But humanity will always outweigh technology. Whatever innovation arrives, nothing but nothing will ever beat the primal need to meet. This article explains why, and the clear balance you need to strike

The high volume of customer data hotels collect and store make them an ideal target for cyber-attacks. Guests make reservations, check-in, and purchase additional service – data that bad actors are eager to steal. The intricacies of data collection by hotels means that it is critical to establish and maintain cybersecurity programs that are vigilant of data security laws and requirements.