Library Archives

 
Daniel Lafferty

Hoteliers are well-versed in the art of visual branding and the creation of ambient spaces, recognising the significance of brand image in attracting customers. Yet how a leisure brand sounds is becoming as important as how it looks when ensuring business success. But how do you create a unique brand soundtrack that best reflects specific brand values and personality? Daniel Lafferty, Director of Music and Voice at global audio branding specialist PHMG, explains how hoteliers can harness the power of audio to differentiate their venue from competitors by using the right combination of custom composed music, voice and script. Read on...

Nancy Snyder

In a world of constant connection, hotel properties can no longer ignore the prevalence of mobile devices and connectivity. With eighty-five percent of travelers bringing their smartphones on leisure trips, eighty-eight percent bringing it on business trips and eighty-two percent bringing laptops on business trips, connectivity is no longer a convenience, rather a necessity. Easy-to-access outlets and USB ports for charging and smart lighting controls are imperative for enhancing today’s hotel spaces. Hotel decision makers need to keep guest preferences top of mind, install smart lighting and have ample access to power both inside and out – all which can improve guests’ overall experience. Read on...

David Foliot

As in any line of business, the hospitality industry undergoes continuous shifts and changes. It has evolved through the motivation to offer guests unparalleled comfort and experience, by the need to be as cost effective as possible, and by maintaining the highest quality standards. In an industry where solid wood and veneer were once considered more of a necessity than the norm, mid-scale hotels have recently moved toward wood laminate furniture and its myriad advantages, not the least of which is its impressive durability. Read on...

Kyle Rogg

Selecting the right furniture, fixtures, and equipment (FF&E) can lead to increased staff efficiency at hotels. Kyle Rogg, President and COO of Value Place, discusses his strategy for driving an increased bottom line through better quality FF&E decision making. Read on...

Kalen Willis

Some lists we love - like those fun rankings of favorite desserts, most popular vacation spots, and highest-earning celebrities. Some lists we hate - like our personal daily "to do" list. As hoteliers, we use lists all the time for everything from tracking room inventory to scheduling maintenance projects to tracking ROI and RevPAR. Now I've created another list for you - the "what's hot and what's not" list. I'm not sure if you'll love it or hate it, but I am sure it can help you as you make FF&E decisions this year. Read on...

Gary Cardono

Today it is simply smart business for hotels to install water-efficient fixtures such as low-flow showerheads and low-flow toilets that are up-to-date with high performance technology. Installation of water-conserving products in guest rooms alone can save a property upwards of thirty percent on water bills. In fact, there are eleven different categories of hotels. According to Water Management Inc., (a company offering water efficiency programs) some budget hotels to use as little as twenty gallons of water per occupied room per night whereas resort hotels can use as much as two hundred fifty gallons of water per occupied room. Read on...

Kalen Willis

Think all designers are the same? Think again! My article is intended to help you select a designer for your next FF&E project who will enhance the look of your property, increase sales, and increase the hotel's value - and perhaps most importantly, will increase your peace of mind. This article provides practical tips for evaluating a potential designer's experience, credentials, and personality. Follow my suggestions for easier deliberations and for a decision that leaves you feeling confident and comfortable - about your choice of designer as well as about your entire project. Read on...

Julia Watson

Hoteliers are in the business of, well, hotels; the real estate, ownership, operations, RevPAR, ADR, etc. So when it comes to renovations, and the hotelier's business suddenly changes to construction, a lack of experience can quickly result in unnecessary expenses. Successfully managing the upgrades-to or the conversion-of a hospitality property can be the difference between spending excess dollars and putting money back in your pocket. Understanding some basic principles in hospitality construction and contractor selection can make a difference in the overall price of the project. Read on...

Kalen Willis

A hotel stay doesn't begin when guests walk into your property - it begins with the design scheme and the purchase of FF&E elements. Working closely with your interior designer and your FF&E supplier, your objective should be to turn a "hotel stay" into a "hotel experience." So what are some practical yet economical ideas for enhancing the look of your hotel? This article provides some tips for achieving your objective effectively as you keep one eye on design and the other eye on the bottom line. I hope you find these suggestions helpful. Let me know your thoughts and if I can answer any questions. Read on...

Kalen Willis

In our gadget-obsessed world, technology has grown from a convenient amenity to an essential element of every hotel's design and services. The challenge is to blend high-tech with high-touch - namely, to use cutting-edge science in a meaningful and memorable way that enhances every guest visit. Let's look at nine ways you can meet that challenge, attract more guests, and justify higher room rates. Most of these are relatively easy and economical to consider for either new construction or renovation, although a few are more exotic, more expensive, and require considerable advance planning. Read on...

Kalen Willis

Hotel renovation is on the rise. There are many reasons, but chief among them are that brands are issuing Property Improvement Plans (PIPs) for properties that have recently been neglected. That banks are acting to enhance the value of assets they have foreclosed on. That owners of older hotels are trying to stay competitive with newer properties. And that in today's economic climate, financing is easier for a new look than for new construction. While the end result of a renovation is almost always satisfying, getting the project done can be hard on a hotel - fiscally and physically. So how can you manage the challenge in a way that minimizes the strain on your budget, your staff, and your guests? Read on...

Amy Locke

FF&E design can be a challenge, but we suggest that you focus on five high-impact areas: the lobby, technology, beds and bedding, case goods, and lighting. Our tips provide priorities that should make your job easier - and they certainly will create a hotel that impresses your guests. So if you're looking for a more perfect FF&E design experience, start here! Read on...

Amy Locke

The typical hotel room requires about 175 to 200 yards of fabric to drape, decorate, and upholster. Plus there is fabric for the lobby and other public areas. Sometimes you want fabric to play a starring role in creating a "wow" factor, while sometimes you want fabric to be a more subtle bit player in your design scheme. So how do you choose the right fabric for the right application? My column examines the most common fabric types used in the hospitality industry, plus the six most important factors to consider when selecting fabrics - texture, color, pattern, purpose, fire retardation, and clean-ability. Read on...

Amy Locke

Until a hotel is properly furnished, it's only an empty building. Responsible purchasing - guided by the designer's creativity, the owner's preferences, and the franchisers standards - brings a property alive and gives it soul. But how should you select your purchasing partner? And how can you be sure to get the quality products you demand, the 'within budget' costs you require, and the follow-up service you expect? This article provides some suggestions for finding a firm you can trust - and that can help you avoid purchasing mistakes which can be expensive, time-consuming, embarrassing, and perhaps even have legal implications. Read on...

Amy Locke

Hoteliers are always looking for those little touches that can make a big difference, for their guests and for their bottom line. My article this month suggests how some answers can be found through creative attention to art and accessories. We know that when a hotel looks special, guests feel special - so I offer ideas that can transform a nice hotel into a breath-taking hotel. Ideas that combine an uptown look with a down-home feel. Ideas that make your rooms anything but square. Many of my suggestions are easy to implement, all are easy on the eyes. Read on...

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Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.