Library Archives

 
Alain Spieser

Geneva's hotel management school provides a three-year program for future managers in the hospitality industry. The worldwide pandemic, Covid-19, has deeply affected the restaurants and hotels in Switzerland, imposing a total shutdown since March 2020. Ecole Hoteliere Geneve, The Hotel Management School of Geneva (EHG), had to close its doors but was able to stay in session with virtual classes thanks to a new digital platform and the remarkable commitment of EHG management, teachers, and the school's student body. READ MORE

Nancy Snyder

The hospitality trend in recent years has been to shrink rooms and build out more amenities in the common spaces. To accommodate social distancing practices, that may change. This is where Internet of Things (IoT) solutions come into play. Guests may opt to order more room service to avoid crowds while eating, or take advantage of the desk in their rooms instead of heading down to the coworking space. They may fear the gym and seek in-room opportunities to work out, opting for video workouts instead. Without question, more time will be spent in the room as a safe haven. READ MORE

David Harroch

Booking Ninjas CEO David Harroch draws on his observations of the hotel & hospitality industry while he contemplates a close call in his family, as his mother recently recovered from COVID-19. He reflects on the current impact of the pandemic, and its implications for a "new normal." The author remains profoundly optimistic about our ability to rebound, empowered by our innate resilience and ingenuity, our capacity to innovate, and by taking bold strategic initiatives. The crisis is in itself a disguised opportunity, and those who lead effectively will be the ones who thrive once the crisis lifts. READ MORE

Evan Harrel

What can hotel and hospitality executives learn from a previous crisis to deal with this one. After 9/11, not all airline brands bounced back with the same resilience. What was the difference? Research reveals the practices leaders can use to position their organization to respond strongly as the world recovers. How will you lead through this unprecedented crisis? What are the proven approaches that can deliver positive outcomes for your company, team, customers, and yourself? You can use these three evidence-based best practices of compassionate leadership to strengthen your organization and brand today and when the crisis eases. READ MORE

Lawrence Chalfin

Hotels traditionally provide guests an escape from ordinary life, particularly those looking for luxury experiences. But I pose an alternative view of what hotels can do for society right now. The world needs safe spaces, virus containment, and protected recovery areas. As the pandemic continues to develop, we at Samuelson Furniture want to proactively start a discussion with our colleagues to help combat and support the nation. READ MORE

Pedro Colaco

"We are in uncharted territory, but we also know that this crisis will pass. The hospitality industry has weathered many a storm and will continue to do so. We are a resilient, imaginative and eminently human industry and by working together and acting swiftly, we can plan successfully for the upturn," writes Pedro Colaco, CEO and Founder of Guestcentric Systems. In this article, he shares how Guestcentric is working closely with the hospitality industry and tech leaders to build for a brighter future, launching the non-profit Rooms Against Covid to support relocated healthcare professionals as they tackle the crisis head-on. READ MORE

Alissa Gardenswartz

Alissa Gardenswartz and Airina Rodrigues, both shareholders at Brownstein Hyatt Farber Schreck, share legal insights around the potential impact of downplaying or concealing coronavirus risk and how it could result in consumer protection or false advertising lawsuits. The article takes a deep dive into why hotels, who have a duty to warn guests of any hidden or concealed hazards that are known or reasonably discoverable by the hotel, may face allegations of deception from regulators, consumers and competitors by not disclosing an exposure to coronavirus on their property. READ MORE

Joyce Gioia

Travel plans postponed, meetings cancelled, dropping or nonexistent occupancy rates, most hoteliers have never faced a situation this serious. With these growing challenges from the effects of COVID-19, hoteliers and Food & Beverage professionals need to know what they can do to keep their properties afloat. This article covers what hoteliers can do to actually capitalize on their circumstances to work with their salespeople, their F & B leaders, and their employees and generate income, while taking care of their valuable associates. You won't want to miss this opportunity to learn how you can survive this COVID-19 Crisis. READ MORE

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Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.