Library Archives

 
Mark Ricketts

Outstanding communications has always been an essential hallmark of a successful hospitality organization - from property level and the host community to the C-Suite. The global pandemic, with its many disruptions, has further challenged us to maintain positive connections within the organization and to our many audiences. Done properly, when we sustain connections at such a stressful time, knowledge takes the place of uncertainty and realistic hope displaces fear. READ MORE

Glenn Jones

When the COVID-19 pandemic struck this spring, Bermuda officials knew shutting down the tiny British Overseas Territory's borders was necessary to protect the well-being of island residents. But they also knew the impact on local businesses - both big and small - could be devastating. In response, the Bermuda Tourism Authority (BTA) launched a series of initiatives to support Bermudians in the here and now, as well as inspire future travelers. READ MORE

Alexander Shashou

No one could have predicted that a global pandemic would be the black swan event that would send our industry to a screeching halt. At the beginning of every year we see companies making predictions. Who will be the hotel industry innovators? What shifts will we see in guest preference and behavior? Any predictions that were made earlier this year are no longer applicable to this decade, let alone 2020. We are now focusing on rebuilding. The recipe for rebuilding is easy to understand and yet infinitely difficult to implement: what should hotels double down on, and what should they discard? READ MORE

Adria Levtchenko

A clean and safe environment has always been a compelling calling card of the modern hotel. Now, in confronting a global pandemic, cleanliness and sanitation are keys to winning the confidence of guests and re-establishing occupancy, as well as protecting staff and other visitors. Getting the job done falls to the hotel staff, especially housekeeping. This article discusses these challenges and the role of hotel task platforms in ensuring a quality result. READ MORE

Steven Ferry

PART III. In the last two weeks, we compared the demands made by governments (to protect us from a vicious and omnipresent viral scourge) to the harmful results (economic, health, individual freedoms) brought about by acquiescing to those demands while no pandemic materialized. We examined the censorship of all information departing from the official narrative and the harmful nature of the enforced vaccinations that lack efficacy and consistently demonstrate harm. This week, we examine who has been pushing this travesty and offer solutions to help put an end to the monkey business so the hospitality industry, and society in general, can regain diversity and its former joie de vivre. READ MORE

Steven Ferry

PART II. Last week, we looked at how the official response to the pandemic morphed from great concern about the danger; to numbness at the economic devastation (the UN World Tourism Organization estimated earnings down 80% on 2019 and the loss of 120 million jobs); to increasing rejection of the absurd. This week in Part 2 we review how a draconian censorship of the medical community is being enforced not just in China, as one might expect, but also in the Western world; we examine the information that has been hidden so enthusiastically from you, and finally explain why almost every action taken by authorities has been at variance with impartial science and common sense. READ MORE

Clayton Reid

2020 will be known as the most devastating year in history for the travel and hospitality industries, with mass layoffs and cancellations changing the game overnight. All eyes are on the travel industry as it adapts to the shifting COVID-19 landscape, and its success will be crucial to the healing of our economy and world. The good news – new data shows there's pent-up demand for travel among Americans. Pulling from his decades of experience in the travel industry, MMGY Global CEO Clayton Reid shares his predictions and recommendations for hospitality executives getting back on their feet in a post-COVID-19 world. READ MORE

Rachel Moniz

In response to COVID-19, HEI Hotels & Resorts has implemented new standard operating procedures and hygienic practices at HEI's portfolio of more than 80 independent and branded hotels. In this article, Rachel Monez, Executive Vice President of Operations, talks about the changes implemented at various HEI hotel properties, giving readers an insight into what to expect as the 'new norm'. The article will provide tips about what hotels can do to adjust their cleaning protocols and educate employees to rise to the challenges presented in the new COVID-19 environment. READ MORE

Steven Ferry

PART I. Do you personally accept the "New Normal" for the hospitality industry and society as a whole - which is based on the premise that Covid-19 is a singularly dangerous threat that requires a complete change in our lives, when (as it turns out) it is actually on a par with the common flu and (as it turns out) every other incorrectly declared pandemic? Or do you want to understand what has happened and do whatever is in your power, big or small, to return to the old, fun and life-filled normal that has been snatched from us? READ MORE

Bob Drury

As social distancing restrictions lift and people emerge from quarantine, the lodging industry will likely see a resurgence in room occupancy, but stays will look very different from years prior. In this article, Bob Drury, Senior Managing Director at CREXi, explores how COVID-19 has impacted the hospitality sector, how the commercial real estate industry responded, and what the future holds for hotels in a post-coronavirus world. READ MORE

Ana Granados

There is not a single business that hasn't been affected by COVID-19 in one way or another, and while the impact is still in the very early stages, there are already key takeaways. Taking a look at the healing our environment has encountered during this pandemic, we've realized the true impact we have. Sustainability and the commitment to our environment should be a priority year-round and returning to a world post-pandemic is our time to implement real change. It's up to every business to implement new strategies and encourage a sustainable industry for the future. But where do we start? READ MORE

Mandeep S. Lamba, MRICS

While the extent of global financial distress is still uncertain on account of its enormity and the virus being nowhere near control, what is certain is that the world will soon be grappling with several changes of a permanent nature that will become the "new normal." These will be in the form of products, services, and the several life choices we make in our everyday life as we gradually, over time, put the memory of this pandemic behind us and move on. Here are some trends and changes that will likely be seen in hotels across the world. READ MORE

Alain Spieser

Geneva's hotel management school provides a three-year program for future managers in the hospitality industry. The worldwide pandemic, Covid-19, has deeply affected the restaurants and hotels in Switzerland, imposing a total shutdown since March 2020. Ecole Hoteliere Geneve, The Hotel Management School of Geneva (EHG), had to close its doors but was able to stay in session with virtual classes thanks to a new digital platform and the remarkable commitment of EHG management, teachers, and the school's student body. READ MORE

James Downey

The hotel industry was hit hard by the COVID virus earlier on in 2020 and may be the last to completely recover. Cancellations have outpaced bookings by a 3 to 1 margin at third-party reservation websites and recovering lost revenue will be a serious hardship hotel companies may not be able to withstand. In the face of this monumental and unprecedented medical malaise, only those lodging companies that can adapt and adopt to providing guest-conscious safety and prevention measures will be the ones to see a light at the end of the tunnel so as to stave off catastrophic losses and/or bankruptcy. READ MORE

Justin Taillon

Futurology can be understood as the scientific study of the future. This is a particularly important paradigm to view a post-COVID-19 environment for the lodging industry. The changes this industry will experience in the coming years due to the global pandemic are as of yet unknown, but through effective modeling and open discussions with industry leaders there is a chance to identify emerging best practices and be forward-thinking and proactive in approaches to working within a new reality for the hospitality industry. This article identifies emerging trends due to COVID-19 as well as speaks to opportunities for returning to profitability in a new normal. READ MORE

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Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.