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Steven Ferry

PART II. Last week, we looked at how the official response to the pandemic morphed from great concern about the danger; to numbness at the economic devastation (the UN World Tourism Organization estimated earnings down 80% on 2019 and the loss of 120 million jobs); to increasing rejection of the absurd. This week in Part 2 we review how a draconian censorship of the medical community is being enforced not just in China, as one might expect, but also in the Western world; we examine the information that has been hidden so enthusiastically from you, and finally explain why almost every action taken by authorities has been at variance with impartial science and common sense. READ MORE

Steven Ferry

PART I. Do you personally accept the "New Normal" for the hospitality industry and society as a whole - which is based on the premise that Covid-19 is a singularly dangerous threat that requires a complete change in our lives, when (as it turns out) it is actually on a par with the common flu and (as it turns out) every other incorrectly declared pandemic? Or do you want to understand what has happened and do whatever is in your power, big or small, to return to the old, fun and life-filled normal that has been snatched from us? READ MORE

Ana Granados

There is not a single business that hasn't been affected by COVID-19 in one way or another, and while the impact is still in the very early stages, there are already key takeaways. Taking a look at the healing our environment has encountered during this pandemic, we've realized the true impact we have. Sustainability and the commitment to our environment should be a priority year-round and returning to a world post-pandemic is our time to implement real change. It's up to every business to implement new strategies and encourage a sustainable industry for the future. But where do we start? READ MORE

Mandeep S. Lamba, MRICS

While the extent of global financial distress is still uncertain on account of its enormity and the virus being nowhere near control, what is certain is that the world will soon be grappling with several changes of a permanent nature that will become the "new normal." These will be in the form of products, services, and the several life choices we make in our everyday life as we gradually, over time, put the memory of this pandemic behind us and move on. Here are some trends and changes that will likely be seen in hotels across the world. READ MORE

Alain Spieser

Geneva's hotel management school provides a three-year program for future managers in the hospitality industry. The worldwide pandemic, Covid-19, has deeply affected the restaurants and hotels in Switzerland, imposing a total shutdown since March 2020. Ecole Hoteliere Geneve, The Hotel Management School of Geneva (EHG), had to close its doors but was able to stay in session with virtual classes thanks to a new digital platform and the remarkable commitment of EHG management, teachers, and the school's student body. READ MORE

James Downey

The hotel industry was hit hard by the COVID virus earlier on in 2020 and may be the last to completely recover. Cancellations have outpaced bookings by a 3 to 1 margin at third-party reservation websites and recovering lost revenue will be a serious hardship hotel companies may not be able to withstand. In the face of this monumental and unprecedented medical malaise, only those lodging companies that can adapt and adopt to providing guest-conscious safety and prevention measures will be the ones to see a light at the end of the tunnel so as to stave off catastrophic losses and/or bankruptcy. READ MORE

Jared Meyers

COVID-19 has truly exposed weaknesses in the foundation upon which our social and economic systems depend. The American Hotel and Lodging Association (AHLA) recently reported that since the US public health issue began escalating in mid-February, hotels have already lost more than $21 billion in room revenue. As a purpose-driven hospitality company, Legacy Vacation Resorts knew they had to navigate the crisis with the utmost care for people and the planet while maintaining a values-aligned approach to business. Their commitment to employees, customers, the environment and local communities guided each decision made as well as the development of new programs to best benefit all those impacted. READ MORE

Doug Gollan

All of us in the hospitality industry must stay focused on the clients that brought us success prior to the crisis. Even without a crystal ball, I'll go out on a limb and predict a future where businesses, and life, are still with us. Things will be different. By design, and out of necessity, behaviors and attitudes will shift. Technology will play an ever-greater role, helping us to approach things in entirely new ways. Undoubtedly, there's a lot we'll be surprised by. From where I sit, there's also a lot to be hopeful about. READ MORE

Nancy Snyder

The hospitality trend in recent years has been to shrink rooms and build out more amenities in the common spaces. To accommodate social distancing practices, that may change. This is where Internet of Things (IoT) solutions come into play. Guests may opt to order more room service to avoid crowds while eating, or take advantage of the desk in their rooms instead of heading down to the coworking space. They may fear the gym and seek in-room opportunities to work out, opting for video workouts instead. Without question, more time will be spent in the room as a safe haven. READ MORE

Mark Ricketts

There is no underestimating the human and financial scale of the challenges we now face due to the novel coronavirus pandemic. Times like these test the leadership of our organization, even though none of us have seen anything like this before. Regardless, outstanding leaders at all levels will seize the moment with outstanding communications, genuine concern for all team members and solid direction that solves issues and inspires confidence. If we stay positive and lead with healthy doses of compassion and common sense, we will emerge from this situation stronger, with our organizational culture and relationships enhanced. READ MORE

Jim Beley

"Hospitality is a social business. It's a person to person business-that's how we provide our service. The act of social distancing is foreign to what we know in hospitality. Until this virus has cleared itself from the US, it's going to be hard to resume our level of personalized service to our guests," writes Jim Beley, General Manager of The Umstead Hotel and Spa in Cary NC. In this article, Beley, a 48-year hotel veteran, weighs in on how COVID-19 has affected the hospitality industry and the steps his team is taking to ensure a successful reopening, whenever that may be. READ MORE

David Harroch

Booking Ninjas CEO David Harroch draws on his observations of the hotel & hospitality industry while he contemplates a close call in his family, as his mother recently recovered from COVID-19. He reflects on the current impact of the pandemic, and its implications for a "new normal." The author remains profoundly optimistic about our ability to rebound, empowered by our innate resilience and ingenuity, our capacity to innovate, and by taking bold strategic initiatives. The crisis is in itself a disguised opportunity, and those who lead effectively will be the ones who thrive once the crisis lifts. READ MORE

Christian Gonzalez

Marketing during the pandemic presents an extraordinary challenge to all hotel executives today. Christian Gonzalez, Regional Director of Sales & Marketing of Rosewood Hotels & Resorts' Mexico region, shares how to maintain meaningful engagement with your core audiences during these difficult times, why this is a time for creative solutions, and strategies for how to connect despite the distance. Learn how emotional connectivity and storytelling can make a lasting impact with guests and ultimately inspire long-term loyalty well beyond these times of crisis. READ MORE

Evan Harrel

What can hotel and hospitality executives learn from a previous crisis to deal with this one. After 9/11, not all airline brands bounced back with the same resilience. What was the difference? Research reveals the practices leaders can use to position their organization to respond strongly as the world recovers. How will you lead through this unprecedented crisis? What are the proven approaches that can deliver positive outcomes for your company, team, customers, and yourself? You can use these three evidence-based best practices of compassionate leadership to strengthen your organization and brand today and when the crisis eases. READ MORE

Lawrence Chalfin

Hotels traditionally provide guests an escape from ordinary life, particularly those looking for luxury experiences. But I pose an alternative view of what hotels can do for society right now. The world needs safe spaces, virus containment, and protected recovery areas. As the pandemic continues to develop, we at Samuelson Furniture want to proactively start a discussion with our colleagues to help combat and support the nation. READ MORE

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Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.