Cristine Henderson

Site integration is a crucial step in designing a hotel and, when applied appropriately, has the power to impact guest satisfaction as well as the owner's business objectives and can even translate into a real value and return on investment. In this article, Cristine Henderson, AIA, NCARB, Associate Vice President at Hoefer Wysocki, shares the most important considerations when applying site integration in a hotel's design. Considerations include designing to increase the building's overall visibility and accessibility, while incorporating local inspiration and environmental influences. A designer's skills, creativity and mindfulness produce opportunities to build hotel interiors and exteriors that reflect and make use of local surroundings and enhance the overall guest experience. Read on...

Brett Tabano

Once summer ends, travelers start researching and booking flights and hotel rooms for holiday travel, an ideal time for brands to step up their digital marketing strategy and utilize new ways to increase sales. Programmatic performance marketing with a strong emphasis in native search enables advertisers to make smarter bidding decisions and allows brands to transform into digital publishers by selling comparison search ads to competitors. In this piece, Brett Tabano, MediaAlpha Senior Vice President of Marketing, will explore native advertising from the advertiser's and publisher's perspective, as an organic way for hotel brands to become more efficient and profitable. Read on...

Kurt Meister

The unpredictability of Mother Nature and extensive havoc she can wreak is one of the most universally acknowledged threats to people and businesses, including hotels. The best defense against any foreseeable weather emergency is a proactive plan. Both literally and figuratively, when the clouds roll in, will your hotel be able to withstand the storm, as well as the possible damage it leaves behind? Have the proper steps been taken to keep that damage to a minimum, and if not, do you know how to get started? This article will address preparing your hotel for the worst case scenario. Read on...

Mark Heymann

The same yield strategies that for decades have helped hoteliers optimize room revenues can lead to similar gains in their food and beverage operations. A restaurant seat, like a hotel room, is a perishable item, meaning that revenue lost anytime it sits vacant will never be recovered. And that’s the very challenge that yield management is designed to address. So why does the industry continue to overlook its potential? This article explores how hotel operators can apply a yield management approach to their restaurants to capture the maximum possible revenue from each seat. Read on...

Library Archives

 
Melissa Maher

Hotel revenue management has been around for more than 30 years, yet adoption of revenue management technology has been slow. Although revenue performance is an important metric that drives pricing strategy and overall efficiencies, many of the tools and technologies available today make it difficult for hotels to measure their revenue performance and make smart pricing decisions. The solution: straight-forward measurement tools that can process real-time data to help hotels manage revenue and pricing. This byline will explore how technology is empowering hotels with strategic tools to optimize revenue management and help them make more informed decisions to better grow their business. Read on...

Rocco Bova

Talking about Millennials it's been now a hot topic since 10 years. Of course, we all know how relevant it is, being the majority of today's workforce and tomorrow's leaders. What's most important is the fact that every industry is gearing up towards them, from travel to technology and from education to retail. Of course the reason is simple, Millennials are and will be the next BIG business opportunity. Here are some tips about managing Millennials in the (hospitality) workplace and beyond with my two cents. I took it seriously because I saw the opportunity, are you? Read on...

Lily Mockerman

How can hotels, big and small, create opportunities to maximize their revenue? In this article, expert Lily Mockerman details the challenges and creative solutions for limited-service hotels to increase overall revenue. Though smaller properties may seem to be at a disadvantage, revenue optimization can be achieved by strategically monetizing every part of a hotel’s available space. With a seasoned perspective and out-of-the-box insight, this article reviews the ways limited-service hotels can increase their overall revenue and add to their value. Read on...

Linda Ginac

Technology has been dramatically changing almost every field and industry in the last couple of years and the hospitality one makes no exception. The transformation could be perceived as either positive or negative, but is undoubtedly disruptive. And the customers have no intention to wait for the industry to adapt. On the contrary, they require the best services possible. That is why, hospitality executives and the human resource departments have no choice but to implement efficient software in their operations and keep up with the ever changing environment in the field, keeping their employees engaged and their performance optimal. Read on...

Susan Tinnish

Coaching relationships offer a pathway for personal and professional development. Many organizations expect their senior leaders and middle managers to coach their team members toward higher levels of performance, increased job satisfaction, personal growth, and career development. This internal coaching serves as an important employee retention tool as employees see a pathway for their career within the hotel, brand or company. More senior hotel executives can benefit from external business coaching from a professional coach. These relationships support an executive working on goals, strategies, and real-world, real-time issues that arise. This article focuses on the value of external coaching. Read on...

David Ashen

The quick pace of change in devices and systems powered by ever-advancing technology makes it a challenge when thinking about the design of a hotel. With today's hoteliers looking at innovative ways to incorporate rapidly changing advancements in technology in their properties to enhance customer experience and streamline energy consumption, David Ashen, founder and partner of interior design and brand consulting firm dash design, examines intelligent buildings and other forward-thinking hi-tech concepts leading the way in hotel design along with guest accommodation and amenities. The future is in smart or intelligent buildings and totally integrated systems that can do several things that enhance the guest experience and manage energy consumption, so costs are minimized. Read on...

Zoe Connolly

As kids, we are taught that honesty is the best policy, if you lie you won’t be trusted, don’t cry wolf and so on. In other words, we’re taught about transparency. In the recruiting world, transparency harkens back to the same lessons, and is just as important for the hiring manager’s reputation and the property’s reputation. “Transparency” means a number of different things to everyone, but when it comes to the HR field, it’s important to consider all of the potential implications. This article looks at five different places where hotel leadership has the opportunity to be transparent in order to attract and retain top talent. Read on...

Adria Levtchenko

The collection and analysis of data through sophisticated information systems drives most every aspect of hospitality operations, management and strategy these days. What data should we collect and what are the potential powers of its use? Within this emerging context, this article examines some everyday aspects of choosing, accessing and using this data in practical ways, including the importance of data validation. The goal is for all hotel staff, from housekeeper or concierge to the executive suite, to be more data savvy and feel more in control of these powerful new forces in the hospitality space. Read on...

Ally Northfield

Today everyone is a connected customer. Customers are more informed, more empowered and more connected to the world than ever before. They demand personalisation, immediacy and simplicity in all areas of their life. What does this mean for revenue management and the role that revenue managers play in responding to the needs to the connected customer? On the one hand we are witnessing the rise of the super dominant platform with household names such as Google, Facebook and Amazon, with the ability to interpret consumer intent and influence millions of purchasing decisions. On the other hand, the revenue manager is tasked with driving a book-direct strategy to encourage consumers to navigate through a journey to an individual web site. Read on...

Roberta Nedry

As Halloween approaches, what parts of your property or organization are scary and even creepy? Where are you paying LESS attention even though your guests spend MORE attention in these often neglected areas? How do you ensure that the guest experience is truly a comprehensive guest experience throughout every spot in your environment? Seamless delivery of service is dependent upon attending to each touchpoint and not frightening guests and even employees with questionable impressions. Consider a closer look at your stairwells, your garages and your elevators. Get in the season for Halloween but don't make it Halloween all year long... Read on...

Nicholas Tsabourakis

Today's revenue managers have to deal with a lot more than just systems, rate management and reporting. More than analytical skills, revenue managers need to possess communication skills, leadership skills, and they also have to strive to be influential and motivational. This is where emotional intelligence plays a central role in the career of a revenue manager. If a person in such a position is incapable of being empathic about the challenges of others, and if they're unable to convey how valuable they are & the importance of their contribution, then they're at risk of failing to help others unleash their full potential, which directly affects their success and the performance of the hotel. Read on...

Bonnie Knutson

WT is a term that encompasses all electronics that can be worn on the body. It can be an accessory, such as a smartwatch, or it can be a sensor embedded into clothing that can tract motion, time, and even location. The key benefit of wearable technology is that it connects to the Internet so that the information collected can be sent to a network, stored, exchanged, analyzed and acted upon. Businesses are finding that IoT is offering them new insights into how to increase efficiency, how to better engage employees and customers, and how to develop new revenue stream opportunities. Can the hotel industry be far behind? Read on...

John Mavros

This article discusses the top five ways hotels get served with disability discrimination lawsuits. Disability discrimination lawsuits are on the rise and one of the best ways to protect your hotel from getting served with a lawsuit is to assure that hoteliers fully understand obligations under the various leave laws and that their managers are trained properly on those obligations. Maintaining written policies, memorializing any verbal communications with employees, documenting analyses of possible accommodations, and recording any accommodations or leaves of absences ultimately provided are essential steps for avoiding costly litigation. Read on...

John Tess

According to one report, millennials account for a third of all hotel guests world-wide; a number that is projected to increase to 50% by 2020. To attract this market, hotels need to focus on providing a unique experience, mixed with good design and aesthetics. Studies indicated that Millennials value unique, authentic, value-rich, community-based hotel properties. To meet this demand, boutique hotels as well as national chains are developing new properties specifically targeting this niche. At the same time, there are many hotel properties that embraced Millennial values as part of their business philosophy. One particular Pacific Northwest firm, McMenamins, was “millennial” before they were born. Read on...

Margaret Rogers

Ever since the statistic from reputation management company Podium that customers would pay more for a better experience was revealed, leaders have been scrambling for ways to improve their customer experience across industries, hospitality included. To compete with Airbnb and increase customer retention, some hotels have even created robotic bellhops or allowed guests to stay in their rooms by the minute. But going deeper than the tactics themselves, there's one underlying factor that makes these strategies effective and empowers a hotel to truly appeal to customers: the ability to be agile. Read on...

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Coming up in November 2018...

Architecture & Design: Expecting the Unexpected

There are more than 700,000 hotels and resorts worldwide and the hotel industry is continually looking for new ways to differentiate its properties. In some cases, hotels themselves have become travel destinations and guests have come to expect the unexpected - to experience the touches that make the property unlike any other place in the world. To achieve this, architects and designers are adopting a variety of strategies to meet the needs of every type of guest and to provide incomparable customer experiences. One such strategy is site-integration - the effort to skillfully marry a hotel to its immediate surroundings. The goal is to honor the cultural location of the property, and to integrate that into the hotel's design - both inside and out. Constructing low-impact structures that blend in with the environment and incorporating local natural elements into the design are essential to this endeavor. Similarly, there is an ongoing effort to blur the lines between interior and exterior spaces - to pull the outside in - to enable guests to connect with nature and enjoy beautiful, harmonious surroundings at all times. Another design trend is personalization - taking the opportunity to make every space within the hotel original and unique. The days of matching decor and furniture in every room are gone; instead, designers are utilizing unexpected textures, mix-and-match furniture, diverse wall treatments and tiles - all to create a more personalized and fresh experience for the guest. Finally, lobbies are continuing to evolve. They are being transformed from cold, impersonal, business-like spaces into warm, inviting, living room-like spaces, meant to provide comfort and to encourage social interaction. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.