Bill Duncan

What does it mean to be a sustainable hotel company? Saying you're green is one thing, but implementing developmental and operational strategies that truly work towards achieving a healthier planet is another. For Hilton, being a sustainable hotel company starts with development and continues throughout the entire lifespan of every property within our portfolio. We leverage innovative construction and design concepts to operate in more efficient and eco-friendly ways – from modular building, to utilizing sustainable building materials and focusing on brand standards that have helped us earn triple International Standards Organization (ISO) certification for our entire portfolio of 5,600+ hotels globally-the largest certified ISO portfolio in the world. Hilton has also developed a global Corporate Responsibility strategy, Travel with Purpose, with initiatives such as LightStay, Soap Recycling and much more in order to ensure our properties remain sustainable well past their opening date. Hilton hotels are cutting down their environmental footprints from the ground-up, from the inside-out, with every team member from the top-down involved in the effort. Here's how we are doing it. Read on...

Michael Driedger

Modern travelers are looking for more than just a hotel room and a place to lay their head. Accommodation is becoming a larger factor in the overall travel experience and guests are looking for elements that offer outstanding experiences worth sharing with their networks. As the expectations of travelers and the offerings accompanying modern accommodation is changing rapidly, establishments must start looking to the future and preparing for rising guest assumptions and requirements. Brands are using technology and intuitive design to streamline operations, conserve costs and impress guests, earning themselves top reviews for overall experience. Read on...

Lisa Ross

Artificial Intelligence (AI) is now a part of everyday life and is still growing at an astonishingly rapid rate. Consumers live in smart homes and work in smart offices, so it should come as no surprise that this revolutionary technology has made its way into the hospitality realm. Hotel marketers are rapidly identifying ways to put AI into widespread use. In this article, you will learn how AI impacts hotel marketing and what hoteliers can do to transform how they operate, maximize processes and interact with guests for increased satisfaction and loyalty. Read on...

Brian Morris

The JW Marriott San Antonio Hill Country Resort & Spa brings luxury to the Texas Hill Country by offering guests outdoor adventure, golfing paradise, spa rejuvenation and a true escape. Conveniently located a short drive from San Antonio International Airport and downtown, the resort boasts 1,002 recently refreshed guest rooms, two 18-hole PGA TOUR TPC golf courses, a 9-acre water park, over 280,000 square feet of meeting and event space, five on-site restaurants and a full-service spa and wellness center. Whether guests are visiting to connect, meet, stay, play or refresh, the JW Marriott San Antonio has on-site amenities to meet every need. Read on...

Library Archives

 
Michael Hess

As a hotel owner and operator, you must consistently stay on top of new trends and regulations for your properties-and how those factors can impact every part of your business. One area of new territory many U.S. hotel executives are dealing with is handling organics. Dealing with organics in an effective way is quickly becoming not only a requirement across most of the country, but a new fresh idea that can produce economic and environmental savings across all your hotel operations. Read on...

Mark Heymann

Guest satisfaction data, while critical, will do little to increase intent to return and recommend if an operator lacks the ability to view it in the context of other key aspects of the hotel's business. Today's hotelier must break down the departmental silos that have traditionally assigned guest satisfaction to marketing, employee engagement to human resources and productivity to operations, to gain a holistic view of the factors impacting the guest experience and, ultimately, drive business. Read on...

Jerry Merriman

The Statler opened in 1956 as a 1001-room hotel, convention center, and gathering place for the "Who's Who" to lodge when visiting Dallas. Notable guests include Conrad Hilton, Coco Chanel, Liberace, Tony Bennett, The Jackson 5, and Tina Turner. The hotel had its last occupancy in 2001 and was listed on the National Park Service "Top Ten Most Endangered Building" list. After many failed redevelopment attempts, Centurion American acquired The Statler and historically renovated and reimagined the building as a true mixed-use project. The building now features a 159-room Curio Collection hotel and 219 luxury rental apartments and was recently inducted into Historic Hotels of America. Read on...

Heidi Dennis

Over the past 33 years, I have been privileged to work in just about every hotel department imaginable – in desirable locations all over the world. Each experience helped grow my knowledge of the industry and most importantly, fueled my passion. As many in this industry can relate, with this passion comes great respect for what individualizes a hotel and its experience. As General Manager of the beautiful Pelican Grand Beach Resort – one of the only true beachfront, boutique resorts on Fort Lauderdale beach – there is so much about this property that drives me as a hospitality leader and inspires our guests daily. Read on...

Derrick Garrett

Just as the days of endless, tasteless buffets are gone from the all-inclusive resort experience, so are the endless, thoughtless playlists that come from the on-property sound systems. The à la carte restaurant approach that has become common place at all-inclusive hotels needs to be applied to music in the hotel industry. We'll take a look at how much music has evolved in the hospitality world and what needs to happen for it to come full circle as part of the branding and upfront story. Music is an important driver when it comes to the guest experience and the bottom line. Read on...

Andrew Simmons

Hotels, much like any other consumer product, can differ drastically from one another. While hotels used to attempt to cater to the traveler simply seeking a place to sleep at night, they must now cater to a wide range of demographics with varying needs and wanted elements in a hotel. Leisure travel is becoming increasingly multigenerational, which can be attributed to the changing dynamic of the American household. The hospitality industry is being pushed towards a more inclusive and experiential design, allowing those of all ages and backgrounds to experience and enjoy all that the local environment has to offer. Read on...

Shelley Maher

What impact does revenue management really have on sales? Are the two departments separate pieces or can they work together to optimize every revenue stream? How can these two departments, with similar but unidentical goals, collaborate to maximize a hotel's success? With specific examples, top tips and expert advice, Marcela Trujillo and Shelley Maher of Total Customized Revenue Management (TCRM) present a thorough analysis of revenue management and sales and explore both the benefits and the challenges that arise from a strategic partnership. Read on...

Rick Garlick

The expectation for a travel experience to mimic at-home smart capabilities is coming fast, and it's only a matter of time before all hotel guests expect to be able to simply speak a directive to order room service, request valet bring their car, or adjust the temperature. Now is the time for brands to embrace building a strategy for voice search and utilizing smart speakers in-room. Discover the key challenges and opportunities that voice technology presents and what its popularity could mean for the travel and hospitality industry. Read on...

Nancy Brown

Disaster resilience is a multifaceted concept that requires an understanding of specific qualities and characteristics of a sector in order to develop measures and predictors of resilience. A review of literature across related disciplines was the foundation for the development of the Disaster Resilience Framework for Hotels (DRFH) which provides the hotel sector with a starting point to assessing and better understanding what disaster resilience is for hotels by identifying predictors of disaster resilience. The DRFH breaks down disaster resilience by capital resources to provide a comprehensive look at predictors of resilience and multiple ways to approach building resilience for hotels. Read on...

Katharine Le Quesne

If they aren't already the no.1 market for foreign travellers in your country, Chinese tourists soon will be. Generating 162 million outbound trips in 2018, China is not only the largest source market in the world, it is also the fastest growing. Hoteliers, owners, asset managers are you "China ready"? Do you have a strategy for what could be your most significant source market, in terms of guest volume and value? This article covers current trends, forecasts and thinking around the future of Chinese outbound travel. Read on...

Paul van Meerendonk

Love it or despise it, technological change is constant in our modern existence and professional lives-and the rate of change is exponential. Consider that by the year 2000 around two billion gigabytes of data had been amassed worldwide. Now, less than two decades later, that same amount of data is generated on a daily basis. Keeping up with the pace of change is hard. Adopting and implementing the latest technology requires an agile business culture. And culture is the key word. The greatest obstacle to your successful change isn't the technology you use-it is, first and foremost, a people challenge. Read on...

Miranda Kitterlin, Ph.D.

In the United States, women represent the majority in both hospitality and tourism operations and academic programs, yet are sorely underrepresented in high level positions. The prevalence of sexual harassment in the industry adds an even greater challenge to the female professional in terms of navigating the workplace and road to advancement. While not a new phenomenon, the Me Too movement has brought the issue to the forefront and forced us to ask a question that may not have otherwise received such substantial and international attention: How do our female leaders make it to the top in a #MeToo world? Read on...

Gino Engels

It is no secret that hoteliers are looking to increase direct bookings to mitigate against rising distribution costs. As cost inflation has pushed direct booking to the top of most hotels' priority lists, hotels are pursuing more business through the lower-cost direct channel, in an all-out effort to preserve the profitability of each booking. In this article, Gino Engels, CCO and co-founder at OTA Insight, discusses 10 essential tactics-such as enhancing your booking experience, segmenting your guest lists, properly forecasting demand, and more-that you can employ to produce more direct business and increase your hotel's revenue per available room. Read on...

Kurt Meister

While a slip or fall remains the most common cause of guest injuries, a hotel's largest risk exposure may lie in the water. Legionella outbreaks have been reported at several hotels nationwide. This deadly bacterium can be fatal. When it spreads, it affects multiple guests. And when your hotel receives a claim, you may not be covered if your insurance policy includes a bacteria exclusion. This article walks through common causes of guest injuries – from legionella and E. coli to bed bugs and molestation – and offers best practices for preventing injuries, protecting your hotel and safeguarding your guests. Read on...

Bonnie Knutson

Somewhere along the way, we came to believe that all it takes to generate value, loyalty, and great ambassadors for our hotel are outstanding facilities, programs, and services. And don't forget those loyalty programs. While that may have been true back in the 20th Century, it is no longer enough in 2019; these qualities are just expected in a hotel. To provide the kind of experiences that will drive guest value and hotel revenues, it takes more than top facilities and good service. In this article, you will learn how a Gum Ball Machine can point your way into this Experience Economy. Read on...

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.