Christopher Manley

Hotels operating in a seasonal market must be prepared to continually adjust to the drastic variations in business throughout the year. By far, one of the greatest challenges for such properties is to maintain proper staffing throughout the seasonal swings. Hotels that proactively combat staffing challenges – through tailored strategic planning and cultural efforts – will be well positioned to thrive in seasonal environments. Hiring team members during the proper season, incentive programs, referral programs and career pathing efforts all contribute to creating an "Employer of Choice" brand, which is an often overlooked yet critical factor in successful recruitment and retention. Read on...

Javier Coll

As hotel owners and investors discuss strategies for success in the coming year, a careful review of current market conditions is imperative. While supply in the international hotel market remains growing and strong, room rates are beginning to soften, and smart owners should now consider a brand conversion strategy to stay ahead of the curve. In this article, Javier Coll, Executive Vice President and Chief Strategy Officer of Apple Leisure Group, shares why a conversion, with the right brand partner, is key to beating out the competition in a potentially oversaturated market. Read on...

Brett Tabano

Consumers are spending increasing amounts of time on mobile devices, forcing brands to rely more heavily than ever on digital marketing to drive bookings and boost revenue. Unfortunately, the ever-changing digital landscape is becoming more difficult to navigate and control, often resulting in brand safety issues. From ensuring that ads don't run next to damaging content to preventing competitors and other nefarious "squatters" from exploiting the awareness you've built, marketers must take proactive measures to protect the value of their brand. As a scalable, efficient solution, a growing number of marketers are shifting to a real-time, programmatic, platform-based strategy. Here's why. Read on...

Michael Hess

While some hotel executives may manage only one hotel operation, most owners and operators oversee hotel chains big and small. Executives have a large order of tasks, employees, guests and more to keep straight-all while keeping the bigger picture in mind to ensure steady revenue and growth. Having a cohesive data system is of utmost importance whether managing hotel chains or singular locations-from a revenue, profits, employee and guest standpoint. One area that often gets overlooked but can greatly impact your bottom line is waste management. Read on...

Library Archives

 
Steve Lee

Autonomous Driving Technology is opening a new era of Transpitality, a new form of Hospitality merging transportation and hotel into one form. Autonomous Mobile Hotels equipped with basic sleeping, working, and washroom functions will be providing door-to-door transportation service in between traveler's home and destinations, letting travelers use their travel time more efficiently and productively. Using Autonomous Driving technology, the Autonomous Mobile Hotels will serve as a personal vehicle and mobile hotel room, offering flexible schedules, lower costs, privacy, and comfort. With growing amounts of Autonomous vehicles on the roads, there will be emerging needs of Hospitality to fit the new paradigm. Read on...

Steven Klein

Everchanging challenges sweeping the hotel industry, from new technology-related consumer demands to rising labor costs to shifting competition, are making it more difficult than ever for hoteliers to manage soaring operation costs. With margins thinning, it's crucial hotel operators maintain profitability by performing financial audits. In this article, Steve Klein, a partner at South Florida accounting firm Gerson Preston, dives into the specifics surrounding the importance of a properly conducted, regular and thorough audit so hotels -- large and small -- remain sustainable and allow for greater efficiency to address the evolving landscape of the industry as we know it. Read on...

Kurt Meister

Managing any hotel renovation requires management of a myriad of issues: budgets, deadlines, contractors, expectations and ongoing services to name a few. What often isn't top of mind in the early stages of a renovation is a plan to manage the inherent risk. This article addresses nine considerations every hotel operator needs to prioritize at the start of any renovation project. In fact, these nine considerations must take higher priority over your other considerations. Why? Because if you botch any of these nine considerations, many if not all of those other priorities mentioned above will be negatively impacted. Read on...

John Mavros

Hotels go to great lengths to present a carefully crafted image to their guests and, hotel employees play an integral role in making a mere marketing strategy become a revenue generating reality. One way to ensure that employees effectively communicate the hotel's desired image can be accomplished by a written dress code and personal appearance policy. This policy can be as detailed as management desires. Regardless, to avoid liability, hotels need to be aware of both state and federal laws that govern gender, gender identity, gender expression and religious expression, in the workplace and how those laws interact with their dress code policy. Read on...

Zoe Connolly

Industry-wide, there is recognition and agreement about the pitfalls of hiring the wrong person. Aggressive estimates say that the cost of a poor hire can go as high as $240,000, and the US government says it is 30% of the the (ill-fated) employee's salary. But as we all know, turnover is real, and there is a 100% chance a hotel, hospitality company, TravelTech provider or chain of properties will need to make a new hire. Below are five ways to ensure your next hire is the right hire, every time. Read on...

Lily Mockerman

One of the most overlooked opportunities for hoteliers today is maximizing all hotel space for more profitability. Hoteliers know that empty rooms generate no revenue but finding a purpose for every space requires creative thinking, a comprehensive plan to execute ideas seamlessly and an understanding of the challenges that may arise. In this article, revenue management expert Lily Mockerman delivers original solutions for hoteliers looking to maximize hotel space and, in turn, maximize profitability. Read on...

Christine Samsel

The past twelve months have seen a significant uptick in the volume of cases filed related to website accessibility issues, with the most recent trend being claims by disabled prospective employees for inaccessible online job search and application processes that allegedly render them unable to browse and apply for open positions. Attorneys Christine Samsel and Jonathan Sandler provide legal insight on this trend and what business leaders can do to protect their company from these types of claims… Read on...

David Bilicic

Research firm Magid digs into the opportunities and challenges presented by subscriptions in the hospitality industry, especially among loyalty program members. Magid found that travelers who already belong to a loyalty program are much more likely to be interested in a subscription program offering than those who are not part of loyalty programs. This research, which was conducted through an online study of 3,000 individuals who have an active subscription within one of 14 business verticals (Including meal kits, fitness, music, beauty, clothing and more), also delves into other consumer perceptions around subscription programs including price, offerings and "must-haves." Read on...

Mark Ricketts

There's clearly a fun side to hospitality, one that we should embrace and celebrate, for our guests, our host communities and ourselves. Keeping hospitality entertaining is a great way to keep staff engaged. It's about teamwork, motivation and a sense of pride in one's work, as well as a way to show appreciation for what our people do to make us look great in a wide range of activities and interactions with others. In this way, fun also has a serious side and can accomplish a great deal for our organizations. Read on...

Jackson Thilenius

Why should we consider hostels a hot new market? With the rise of the sharing economy and the power of millennial spending, there is a lot to unpack as to why hostels are thriving in this economy. Beyond being a growing trend, hostels are quickly driving more market share as they become a "go-to" for today's generation of savvy travelers who will spend less so that they can travel more without sacrificing value-based amenities they rely on. Jackson Thilenius, Principal at Retail Design Collaborative, elaborates. Read on...

Simon Hudson

Après ski in ski resorts used to consist of a few pints of ale and plate of nachos, but increasingly the bubbly allure of champagne, beer and spirits is being packaged by resorts into beer and distillery tours, private in-room liquor tastings, champagne toasts on the slopes, and beverage and food pairings. This article takes a look at some of the ski industry's more innovative beverage-focused offerings, from North America's highest-elevation fine-dining in Telluride offering a choice of 400 wines 12,000 feet above sea level, to Pow Day, the Waldorf Astoria Park City's own custom craft beer. Read on...

Steven D. Weber

In the hospitality industry it is crucial to have the right employees. The right employees may enable a hospitality player to provide an ideal environment for its customers that may leave a lasting impression that will lead to future business. To retain employees, hospitality players may consider entering into a no-poach agreement. A no-poach agreement between hospitality players may be, among other things, an agreement that two players agree not to hire employees from each other. Such agreements may be unlawful, and hospitality players should be wary of them and consult with legal counsel before entering into them. Read on...

Adria Levtchenko

Hospitality organizations increasingly rely on data-driven technologies and systems to inform and guide most any level of operations, management or strategy. One of the key challenges in this trend is to make data in all of its forms as accessible and useful as possible for the frontline staff that works with guests directly on a daily basis. Pursued carefully, we can improve efficiencies and profitability, motivate employees and, overall, also make technology adoption easier instead of more difficult. Read on...

Bonnie Knutson

Generation Z is actually known by several names. But whatever it is called, this generation is the one that follows the infamous Millennials.. Typically, demographers and researchers classify iGens as those born between 1995 to 2005, putting them still in school with leading edge finishing up their college years. Although this cohort is still relatively young, they influence about $600 Billion of what and where their family spends its time and money – i.e. that's about 70% of their parents' spending. Already they are swaying their family's travel decisions. By 2020 – that's less than two short years from now - they will represent 40% of the world's consumers. In this article, you learn more about this up and coming generation and how your hotel can attract their business. Read on...

Pete Pearson

Food waste wastes money. In the US alone, we waste more than $160 billion worth of food each year. Reducing waste is a perfect example of how more sustainable business practices can sustain people, planet, and prosperity all at the same time. The food waste debate often focuses on how to keep waste out of landfills by diverting it to people, animals or compost (in that order). That's a worthwhile goal, but it's not the best way to save money-or the planet. Rather, preventing food waste is the most effective way to save money and the environment. Read on...

Show Per Page
1 2 3 ... 208
Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.