Library Archives

Brian McCallen

When Greg Norman established his golf design firm in 1987, he did it with a mandate to preserve landscapes, respect Mother Nature and create enjoyable golf courses. The Greg Norman Signature golf course at Rancho San Lucas opened in February 2020, and is a multi-themed design that explores coastal and desert environments and offers a thrilling challenge from each set of tees. READ MORE

Mark Ricketts

Outstanding communications has always been an essential hallmark of a successful hospitality organization - from property level and the host community to the C-Suite. The global pandemic, with its many disruptions, has further challenged us to maintain positive connections within the organization and to our many audiences. Done properly, when we sustain connections at such a stressful time, knowledge takes the place of uncertainty and realistic hope displaces fear. READ MORE

Glenn Jones

When the COVID-19 pandemic struck this spring, Bermuda officials knew shutting down the tiny British Overseas Territory's borders was necessary to protect the well-being of island residents. But they also knew the impact on local businesses - both big and small - could be devastating. In response, the Bermuda Tourism Authority (BTA) launched a series of initiatives to support Bermudians in the here and now, as well as inspire future travelers. READ MORE

Kristi Dickinson

The spa and wellness industry has changed forever. In the most dramatic way possible, recent events have proven that our Western medical system cannot save us. The businesses that will thrive in the wake of this tragedy are those that perform science-based therapies with proven efficacy. In this article we examine time-tested traditional spa therapies and how they can be adapted to modern applications. READ MORE

Michael Cheng

Food and beverage service at hotels as we know it is either shutdown or re-inventing itself daily. Mandated stay at home orders, travel bans and customers afraid to fly or travel have resulted in a staggering revenue shortfall. What can the hotel F&B industry do during this crisis? Michael Cheng, dean of the Chaplin School of Hospitality & Tourism Management at FIU, analyzes the problem and offers some innovative ways for Hotel F&B to adapt to the "new normal". READ MORE

Rick Garlick

The hotel industry is expected to see declines in room occupancy of 29% over the next 12 months, leading to over $75 billion in losses, as consumers are hesitant to return to travel and hotel stays. Given the current state of the industry, companies have to consider all of their options. However, rather than trying to be innovative, hotels and their associated restaurants should take a "back-to-basics approach" to bringing in customers during the pandemic. READ MORE

Elizabeth Blau

Now what? You are in the process of opening or in some stage of developing a new restaurant in your hotel, but there is an unprecedented global pandemic happening, causing tragic consequences and bringing hotel occupancy to single digits. Blau & Associates Founder and CEO Elizabeth Blau offers immediate, value optimizing and revenue enhancing tactics for operators at each of time-based phases of the project development process. READ MORE

Jennifer Smith Thomas

Over the past few months, COVID-19 has ravaged the economy, leaving hospitality industry feeling especially compromised. As travel resumes, hotel ownership and management are left with various and continually evolving premises liability concerns. Among those concerns, owners must take precautions to avoid personal injury liability for negligent exposure claims, and employment liability claims. READ MORE

Julie Fugitt-Schultz

In past downturns, the extended-stay segment has outperformed other lodging segments. However, the coronavirus pandemic is an unprecedented event in terms of severity. Overall industry RevPAR declines are far outpacing declines exhibited post 9/11 or the 2007 financial crisis, bringing into question whether the extended-stay segment can maintain its reputation as 'recession proof' amidst COVID-19. READ MORE

Adria Levtchenko

A clean and safe environment has always been a compelling calling card of the modern hotel. Now, in confronting a global pandemic, cleanliness and sanitation are keys to winning the confidence of guests and re-establishing occupancy, as well as protecting staff and other visitors. Getting the job done falls to the hotel staff, especially housekeeping. This article discusses these challenges and the role of hotel task platforms in ensuring a quality result. READ MORE

Bob Drury

As social distancing restrictions lift and people emerge from quarantine, the lodging industry will likely see a resurgence in room occupancy, but stays will look very different from years prior. In this article, Bob Drury, Senior Managing Director at CREXi, explores how COVID-19 has impacted the hospitality sector, how the commercial real estate industry responded, and what the future holds for hotels in a post-coronavirus world. READ MORE

J. Drei Munar

In response to the COVID-19 pandemic, the City of San Francisco is seeking to help employees who have been laid off, including those in the hospitality industry. In late June, the city's Board of Supervisors passed a new ordinance that guarantees reemployment for certain workers who were laid off, creating a temporary right to reemployment when covered employers seek to hire workers for the same positions previously held by employees who were laid off for COVID-19 reasons. READ MORE

Ernesto Osuna

Meliá Koh Samui's general manager Ernesto Osuna outlines how he and his team stayed positive and productive as the global pandemic took hold after celebrating the resort's grand opening on January 10, 2020. From retaining the resort's staff and ensuring 100% of their salaries, helping the community, and introducing stringent safety and hygiene measures, to developing new guest experiences and maintaining strong sales, marketing and public relations efforts. READ MORE

John Tess

The changing economy has resulted in underutilized and vacated modern office towers in downtowns across the country. Many of these 50-year-old office buildings, with their beneficial design, location, floor plans, and materials, have been rehabilitated into hotels and apartments. HRI Properties' adaptive reuse of Aloft New Orleans Downtown presented a tremendous opportunity for the rehabilitation of mid-century modern architecture. READ MORE

Mostafa Sayyadi

Many hotel executives see organizational effectiveness as an outcome of various factors such as employee engagement, information technology and strategy, and a culture inspiring innovation and creativity within hotels. Furthermore, hotel executives are encouraged to improve the bottom line and increase organizational performance. Financial and non-financial measures can illustrate whether the hotel's culture, employee engagement, information technology and strategy are contributing to bottom-line improvement. READ MORE

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Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.