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David Harroch

The 4th Industrial Revolution is already here, but is coming with even greater force. There's a big need to get prepared so as not to get kicked out of the race. The only way forward is proactive adaption. It's real flexibility. This article helps you understand what the 4th Industrial Revolution is all about and how you can better position your business to get the good sides of the innovations. It primarily focuses on hotel groups, dealing with guest expectations and business model adaptation for better sustainability. Issues regarding the features of the innovations are also covered in the article. READ MORE

Bill Wilhelm

As the U.S. economy and travel and tourism industries continue to grow, builders across the nation are witnessing an uptick in hotel construction, renovation and development. From new sports venues and arena districts to an increased focus on secondary and tertiary markets and the growing demand for live-work-play destinations, hotel construction is on the rise and anticipated to reach the nation's highest count of development by 2021. Here's a look at how these trends are shaping the construction of hotel properties today and key strategies builders are applying to imagine vibrant destinations that foster economic growth for years to come. READ MORE

Mostafa Sayyadi

Hotel executives today are under a tremendous amount of pressure in today's global economy. This article is set in place to inspire hotel executives to authentically lead their hotels to meet and exceed the challenges of not only today but also what we see as an onset of new technological advances in the future. This article shows that the seven elements of authentic leadership can represent how hotel executives working in today's knowledge-based economy develop and manage intellectual capital in hotels throughout North American and the rest of the developed countries. READ MORE

Hicham Jaddoud

Hospitality has become a major industry and one of the most important social phenomena in the United States. The greatest perceived socio-economic impacts of the hospitality sector are increased employment, greater tax revenues to state and local governments, and growth in local retail sales. In this article, Hicham Jaddoud of North Star Mohican Casino uses a critical approach to demonstrate the positive contributions of the hospitality industry on local and regional communities. The article discusses the fiscal and induced contributions of the hospitality industry to local and regional communities, giving concrete examples of initiatives taken by hospitality firms to contribute to the local communities where they do business. READ MORE

Amber Natale

In today's noisy world, brands are on a constant quest for more attention. To accomplish this, we often hear people discuss trends and how to best utilize them. One reason to follow a trend may be because you're trying to fit in. However, do you have to necessarily follow suit? In this piece, Amber Natale of the integrated brand development agency Smarthinking Inc. takes a closer look at four questions you should ask yourself to build brands that will stand the test of time and minimize the inherent risk that following trends brings with them. READ MORE

Felicia Hyde

Research shows that the most successful companies worldwide have one thing in a common – a uniquely recognizable and memorable brand. So, as more and more travelers today seek unconventional travel experiences, hoteliers should consider how to uncover and successfully weave through a brand narrative that visitors and travelers alike can relate to and support. This includes an immersive experience that takes visitors through a hotel's brand narrative and nods to the region's history, locale and culture from space to space. Here's a look at key research and design practices hoteliers can apply to generate memorable and on-brand destinations. READ MORE

Ron Mitchell

With a high turnover rate, the hospitality industry as a whole is struggling with how to recruit the right employees and increase worker retention. Ron Mitchell is an HR tech founder who is using data insights to help hospitality workers define career paths and goals. Recognizing two key industry trends - that hospitality provides more opportunities for career growth than most other industries, and that strong customer service skills make hospitality workers prime recruitment targets for other industries like healthcare and property management - Ron's answer for employers is to invest in their employees' personal career growth, so that when they're ready to grow, they'll grow with you. READ MORE

Mark Heymann

The hospitality industry is going through an extremely difficult time right now due to the COVID-19 pandemic – employees across the country are being laid off and furloughed daily. Whenever the country does make a return to normalcy, hospitality will need to have structures in place to gradually restore the industry. It's certainly not going to happen overnight. So, companies need to use this extended period of downtime to formulate a rebound strategy that will set them up for success, which includes cross utilization and managing several financial aspects that hotels will need to develop a firm understanding of during this downtime. READ MORE

Nate Lane

Not every company out there has your best interests at heart, but it isn't always easy to tell if - or when - you've been deceived. In order to spot misleading marketing practices, hotels need to know and ask the right questions. We have detailed three examples that hotels can focus on when dealing with digital partners to ensure data transparency and to avoid long-term scams that prey on operators' trust and budgets. This way, hotels can focus on providing the best possible guest experience while trusting their digital partnerships are doing everything they can to improve business, particularly during difficult periods. READ MORE

Phil Cordell

In January, Hilton launched a new elevated yet approachable lifestyle brand, Tempo by Hilton. Developed upon the discovery of a whitespace in the market, Tempo by Hilton was thoughtfully designed to meet the needs of a burgeoning class of modern achievers. This rising demographic of ambitious and discerning travelers, increasingly uninspired with current offerings at their price point, is looking for a hotel experience that reflects their ambitious lifestyles and will help them continue being their best selves even on the road. With surprising artistic touches and offerings developed in partnership with leading lifestyle brands, Tempo by Hilton was created for the rhythm of life. READ MORE

Andrada Paraschiv

Your employees are your hotel's most valuable asset, and it's important to protect both them and your guests in times of crisis. Without a solid communication plan that accounts for frontline employees' needs, you run the risk of a chaotic internal environment, which ultimately leads to a negative guest experience. And in crisis situations - like a natural disaster, a live shooter situation, or public health threat - inconsistency or errors in communication can have far more serious and tragic repercussions. Use these three strategies to facilitate communication with frontline employees during a crisis. READ MORE

Rebecca King

In 2019, two California appellate courts issued separate decisions regarding employee on-duty meal periods that could greatly impact hotel operations in the Golden State. The Naranjo decision covered the specificity of on-duty meal period agreements and "substantial compliance" with the controlling state law, while the Ferra decision considered how to calculate the hour of premium pay owed to employees when employers fail to provide a compliant meal or rest period. Given these decisions, it is important for California hotel employers to understand these cases, their respective impacts and how they can be sure to comply with the new changes in law. READ MORE

Roger Huldi

Inspired by the movers and shakers, artists and innovators who give San Francisco its distinctive character, the stylish urban oasis W San Francisco attracts and retains the interest of hotel guests and locals as a fierce source of compelling events and category-defying activations. In addition to hosting What She Said, a women-led speaker series spotlighting female leaders across fashion, music, design and technology fields, and Living Room Live, a lively concert series connecting music lovers with emerging artists, the hotel just kicked off Three Course Drag TRACE, a series elevating "dinner and a show" with tasty bites and saucy performances. READ MORE

John Tess

Some think historic boutique hotels can offer central locations and authentic guest experiences but can suffer in quality and operational efficiency. Fort Worth's Sinclair Hotel shows how wrong that perception can be. The recently renovated hotel maximized the use of modern technology while preserving the detail of its 90-year old iconic design. Energy consumption was reduced by 35%, while the developer was able to capture 45% of the renovation costs in federal and state historic tax credits. Sinclair Hotel represents an exquisite blending of old and new, capturing the best of both and serving as a wonderful prototype. READ MORE

Diane Tighe

Hospitality professionals and event planners can learn a lot from universities. With flexible and convenient spaces, opportunities for recruiting and connections, and engagement and entertainment options, campus settings can teach us plenty about creating elevated, professional events for today's changing workforce. Diane Tighe, area director of catering and conference services at Washington Duke Inn & Golf Club and JB Duke Hotel on the campus of Duke University, outlines best practices to take away from the university event setting, and it might just earn the top grade in 2020. READ MORE

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Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.