Library Archives

Francis (Frank) Nardozza

The fallout from COVID-19 has presented unique challenges to the hospitality industry. Virtually every hospitality loan has some level of distress and Lenders may soon begin to make blanket decisions on their overall loan portfolios. Authors Frank Nardozza and Troy Taylor share why being proactive, critically addressing your financial situation, and developing a plan to bridge the difficult times is more important now than ever. READ MORE

Florence Quinn

Florence Quinn, founder and president and Cassandra Small, senior vice president of Quinn, a lifestyle public-relations firm specializing in travel and hospitality, food, wine & spirits, real estate, spa & wellness, to name a few, share the hilarious, heartwarming and brave social media practices that were started during COVID that will continue into 2021 and beyond. READ MORE

Bob Holland

During these moments of Covid-19, hotels are operations and business models have changed drastically. With budget cuts and reduced staff, although this can be seen as unfavorable, this presents a great opportunity for hotels to create a strong operational foundation. Bob Holland, Associate Partner with Strategic Solutions Partners provides a ten-step Hotel Recovery Playbook to help hotels strengthen their operational performance. READ MORE

Paul Kesman

Social media as we know it today was jump-started by advances in communications, first with a maturing Internet, and, then, mobile devices like always-on smart phones and tablets. Social media offers creative new ways to reach guests, staff and industry partners, as well as form collaborations with worthwhile causes and community groups. Regardless, hospitality organizations must exercise caution and take care to control the conversation as much as possible. READ MORE

Ilana Alberico

The Spa industry is a notoriously late adopter of technology and innovation solutions. Now is the time for revolutionary thinking and new technologies to lead the way. This article explores technology to improve the guest experience. From market segmentation, to touchless spa treatments, to personalized spa services, new innovations enable a more efficient operations strategy and improved service delivery. READ MORE

Bruce Haase

The pandemic brought unprecedented hurdles for the hospitality industry. With nationwide lockdowns and ongoing safety concerns came a deep decline in demand for travel. The extended stay segment prevailed, however, while traditional transient hotel models faced difficulties from all sides of business. Bruce Haase, President and Chief Executive Officer of Extended Stay America explores the extended stay segment and the factors that contributed to the company's resilience during this tumultuous time. READ MORE

Gaurav Varma

In the wake of 2020, COVID-19 brought about mass lockdowns causing waves of people to flock to the online streets. Social media has become a vital platform of trust and engagement between consumer and business as a new universal language of online presence takes over word-of-mouth. So, filing rooms in a hotel requires sharing a little more than a brochure. READ MORE

Katie Adkisson

In this article by Katie Adkisson, Partner & Co-Founder of Reed Public Relations, hoteliers of all sizes can adopt four tried and true tactics for unique social media content creation. Katie explains the importance of focusing on customer data, keeping brand content consistent across platforms, and varying verbiage based on the social media platform to achieve maximum success in the social media space. READ MORE

Stephanie Smith

During Covid time, hoteliers have had to become creative in how to use social media to engage with past, current, and future guests. Stephanie Smith of Cogwheel Marketing has broken down social media marketing into 3 phases, Pause, Recovery, and Growth. In each phase, she explains the types of posts hotels should create, how to recognize the demand patterns within markets, paid social media strategy, and the KPIs to focus on. READ MORE

John D'Angelo

Wild Dunes Resort's new Director of Resort Operations, John D'Angelo, is beginning his tenure at the Lowcountry beach resort by opening their brand new 153-room Sweetgrass Inn. Despite the global COVID-19 pandemic, D'Angelo says there is a demand for Sweetgrass Inn and a surplus of hospitality professionals looking for work is allowing the resort to hire a top-tier staff. READ MORE

Srinath Yedla

What are some of the more important challenges hotel management will need to confront in 2021? And what new cravings will post-pandemic travelers be requesting in this new era of travel? Srinath Yedla, of Yedla Management Company discusses the big issues hoteliers faced in 2020 and takes a look at trends he predicts for 2021 that other small- to mid-tier hoteliers need to recognize. READ MORE

David Viteri

Hospitality marketing offers marketers endless opportunities to let their creativity run loose. Social media has been a vehicle that given marketers even more reach and engagement with their target audiences. Although it's been a blessing, the metrics/KPI's, content, and overall advertising campaign within social media have been misunderstood by some hospitality marketers. With this article, we address these misunderstandings and clarify them. READ MORE

Jorge Landa

The year 2020 was the most challenging in the history of the hospitality industry, but it also led to innovative strategies, the adoption of new tech, and elevation of customer service. Here are key steps one high-end international business hotel in Houston took towards future success, moves that will live on long after the coronavirus pandemic is gone. READ MORE

Adrienne Scribner

Historically, healthcare design principles have not been applied to hotel guestrooms given the cost implications and lack of need – until now – for the level of sanitation required. The objective of the hotel stay has always been to create an immersive experience that is inviting and unique, not sterile and sanitized. So how do we integrate the two? Here, we share a few healthcare-inspired ideas for creating safe, distinctive experiences. READ MORE

Mary Alice Palmer

From Al Fresco dining to Après Ski, hotels are navigating how to transform outdoor spaces and restaurants for continued entertainment during winter months, while providing winter wonderland experiences that are sure to draw a socially distanced crowd. To allow guests the opportunity to consciously embrace cold weather, smart design thinking must be considered and well executed. READ MORE

Show Per Page
1 2 3 4 5 ... 236
Coming up in May 2021...

Eco-Friendly Practices: Now More Than Ever

One theory about the pandemic states that future viruses are more likely to originate and flourish due to global warming. If true, the urgency to accelerate the adoption of eco-friendly practices is greater than ever. Of course, there are many other reasons to create a sustainable operation, including reduced utility costs, savings on operational costs, healthier and happier guests and employees, and positive publicity, marketing and community goodwill. Many hotels are introducing innovative programs into their operations - from recycling bins in guest rooms to starting a roof top garden. Other hotels are using eco-friendly cleaning products, reusing towels and sheets, sourcing locally grown food, supporting the use of electric vehicles, and permitting guests to refill their reusable water bottles with clean, filtered water. Finally, some hotels are encouraging guests to get involved by making it possible for them to participate in local community clean-up projects. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.