
The concierge remains the most recognized point of contact for any guest need or desire. With unprecedented worldwide disasters, economic events and financial woes emerging and intensely competitive markets and escalating needs to serve the public, hoteliers and service delivery professionals are more challenged than ever. Hotels and resorts are striving to attract profitable guests and provide service solutions in a consumer market where excellent, much less good service seems rare. Amidst these challenges, concierge professionals seem to be emerging as service heroes and role models. The role of the hotel concierge constantly expands as their relationship with every department in your property grows; to the front desk staff upon guest check-in, to the bell staff and doormen by keeping them armed with information, to the Sales and Catering Departments by bringing in groups, to the Food and Beverage Department through supporting and promoting your property's outlets, to the Reservations Department as additional service concluding a reservation. To the guests, the concierge can make the difference between an average stay and an outstanding stay. How can the hotel concierge provide more personalized service for the hotel guest? How is technology transforming today's concierge? What is the profitability impact of today's concierge. What levels of service are guests currently demanding? How is the internet impacting the role of the concierge? The December Hotel Business Review will include a hot-list of prominent concierge professionals and those at the forefront of the concierge profession providing cutting-edge tips and advice on capitalizing on the 21st Century hotel concierge.