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HOTEL BUSINESS REVIEW

December FOCUS: The Hotel Concierge

 
December, 2012

The Hotel Concierge: Principles and Best Practices

The concierge remains the most recognized point of contact for any guest need or desire. With unprecedented worldwide disasters, economic events and financial woes emerging and intensely competitive markets and escalating needs to serve the public, hoteliers and service delivery professionals are more challenged than ever. Hotels and resorts are striving to attract profitable guests and provide service solutions in a consumer market where excellent, much less good service seems rare. Amidst these challenges, concierge professionals seem to be emerging as service heroes and role models. The role of the hotel concierge constantly expands as their relationship with every department in your property grows; to the front desk staff upon guest check-in, to the bell staff and doormen by keeping them armed with information, to the Sales and Catering Departments by bringing in groups, to the Food and Beverage Department through supporting and promoting your property's outlets, to the Reservations Department as additional service concluding a reservation. To the guests, the concierge can make the difference between an average stay and an outstanding stay. How can the hotel concierge provide more personalized service for the hotel guest? How is technology transforming today's concierge? What is the profitability impact of today's concierge. What levels of service are guests currently demanding? How is the internet impacting the role of the concierge? The December Hotel Business Review will include a hot-list of prominent concierge professionals and those at the forefront of the concierge profession providing cutting-edge tips and advice on capitalizing on the 21st Century hotel concierge.

This month's feature articles...

Harald Mootz

Hotel Concierge desks in today's economy have been tasked and have embraced additional responsibilities that go well beyond the norm of creating exceptional itineraries and reservations for our demanding guests. Case in point; running business centers and gift shops, shipping and receiving, spa and internal dining reservations to list a few. In recent years some hotels have chosen to outsource their Concierge services. New York and Hawaii have been amongst the most affected, with other cities to follow. READ MORE

Tom O'Rourke

As the world becomes more reliant on technology, it's only fitting that the hospitality industry follow suit. A virtual concierge presents the industry with the unique opportunity to be available to guests 24/7 through a medium they are completely comfortable with. Your virtual concierge can exist within a mobile application, on your website or through your television, and each medium presents various opportunities for concierge services. 58 percent of Americans watch TV while simultaneously using their smart phone or tablet; having a virtual concierge on one or more of these mediums can be extremely beneficial to the satisfaction of your guests. READ MORE

Roberta Nedry

First Ladies, like Michelle Obama and first lady candidates like Ann Romney during this election year in the USA, are pioneering new paths of influence in today's society and many first ladies have used their position to change perceptions and raise awareness for lesser known causes. Adding to that power throughout the world, that path of influence, that leadership and that impact are several "First Ladies" in the hospitality arena as this year is also a unique one in the history of the concierge profession. The hospitality industry's ambassadors of service, Les Clefs d'Or, the professional association of hotel concierges, representing the top 3% of the concierge profession has their own First Ladies making an impact in their countries and around the world. READ MORE

Marjorie Silverman

There is much speculation on what concierges do to accomplish their small miracles. There is always a little mystery and a little magic, but arguably there is a lot of hard work to set up their information systems, their networks, and contacts to "make it happen". In this article we will examine some of the most basic techniques they use to make it look effortless. Imagine that one of their biggest motivators is the frequently asked question! What do they have in common with Hermione in the Harry Potter books? How are they like some of those geniuses mentioned in Malcolm Gladwell's book, The Outliers? You won't want to miss this article. READ MORE

Paul  Still

Paul Still, Head Concierge and President of The Society of the Golden Keys of Great Britain & the Commonwealth recounts his involvement during one of the most exciting shows on earth, the London 2012 Olympics. During the London 2012 Olympic Games, the London Hilton on Park Lane was used exclusively as the Headquarters Hotel for the International Olympic Committee, accommodating all IOC members and a variety of their guests, Heads of State, and senior politicians from the 204 countries competing in the London 2012 Games. Mr. Still shares this experience from a concierge perspective. READ MORE

Holly Stiel

It's no surprise that Cadillac hired Ritz-Carlton to help them deliver a luxury experience that creates lifelong memories. In fact, many businesses, including retail and other high-end automotive brands, benchmark against hotels to aid them in bolstering customer loyalty. Customer service expert, Holly Stiel, explains the importance of the feelings that permeates the entire customer experience. Service, at its core, is about how people feel. READ MORE

Coming up in March 1970...