HOTEL BUSINESS REVIEW

January FOCUS: Mobile Technology

January 2021

Despite the overwhelming adversity the hospitality industry faced in 2020, there is reason to hope for a significant rebound in 2021. The promise of vaccines and robust consumer demand should be major factors in leading the way, but hotels will have to adapt to the conditions of the New Normal to ensure the health, safety and comfort of their guests and staff. At the forefront of these strategies are hotel apps. A mobile app is an essential technology at every phase of the guest experience - pre-arrival, arrival, in-room, food & beverage, amenities and departure. The goal is to make guest interactions as touch-free as possible and the app can be used to facilitate communication, reduce physical touch points, provide social distancing measures, and implement safety regulations. The app can also be used to track employee movements for exposure tracing purposes. The January Hotel Business Review will report on how some hotels are using mobile apps to offer guests and employees a superior experience and a sense of safety and protection

Run Date:   01/03/2021 - 01/30/2021
Editorial Deadline:   Wednesday, December 02, 2020
Advertising Deadline:   Wednesday, December 09, 2020
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Coming up in August 2021...

Food & Beverage: Necessity Breeds Invention


Hotel restaurants were not immune to the devastation that Covid caused in the food & beverage industry last year. In order to survive, many operations expanded their services to include packaged food sales, prepared meals to go, mini pop-up grocery stores, meal kits, takeout, and delivery to make up for lost revenues. These hybrid operations have become increasingly popular in hotels because they maximize limited F&B space and also attract local business. In those restaurants where customers are willing to dine in, there is a greater emphasis on safety protocols. Tables and chairs are spaced far enough apart to provide a sense of safety and comfort between parties. There are also stricter cleaning and disinfecting practices occurring in between dining encounters. In addition, there is a greater emphasis on outdoor dining with its offer of fresh air. The August issue of the Hotel Business Review will report on what some leading hotels are doing to manage their F&B operations in the wake of the pandemic.