HOTEL BUSINESS REVIEW

March FOCUS: Hotel Human Resources

March 2022

Of all the areas within hotel operations that experienced enormous challenges due to the pandemic, perhaps Human Resources faced the greatest disruption. Massive layoffs, employee safety concerns, a transition to work from home, and virtual onboarding and training. These issues were in addition to the perennial challenges of worker recruitment and retention. However, there are signs of recovery in HR departments as they integrate new policies and procedures in order to adapt to the New Normal. One of the biggest changes has been the large-scale adoption of digital tools and increased mobile device usage for frontline workers. This ability to have real-time, two-way communication with every employee will help to identify workplace problems immediately, aid in training and development,  maximize productivity, boost morale, promote safety protocols, and help to build a stronger, more inclusive corporate culture. The March Hotel Business Review will explore what some HR professionals are doing to address these and other employment-related issues in their respective departments.  

Run Date:   02/27/2022 - 03/26/2022
Editorial Deadline:   Wednesday, February 09, 2022
Advertising Deadline:   Wednesday, February 23, 2022

Review our 2022 Features Calendar for other editorial opportunities

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Coming up in June 2022...

Sales & Marketing: Promoting Peace of Mind


As the hotel industry transitions to a more familiar position, it is still necessary for hotels to emphasize in their marketing the health protocols they have implemented to ensure guest safety and wellness. Above all, guests need to be reassured that every precaution is being taken to safeguard their well-being. Additionally, there are other marketing strategies that hotels can implement as a way to boost their business. For example, neighborhood marketing is a tactic that relies heavily on appealing to local audiences. Incentives targeting locals can fulfill the craving that some people have for time away from home, but aren't ready to hop on a plane. Another viable strategy is to promote experiences in nature. After being stuck inside for so long, many people are looking for hotels to help them re-connect with the great outdoors. The June Hotel Business Review will focus on the marketing strategies that some hotels are adopting and how they are benefiting from them.