HOTEL BUSINESS REVIEW

March FOCUS: Hotel Human Resources

March 2022

Of all the areas within hotel operations that experienced enormous challenges due to the pandemic, perhaps Human Resources faced the greatest disruption. Massive layoffs, employee safety concerns, a transition to work from home, and virtual onboarding and training. These issues were in addition to the perennial challenges of worker recruitment and retention. However, there are signs of recovery in HR departments as they integrate new policies and procedures in order to adapt to the New Normal. One of the biggest changes has been the large-scale adoption of digital tools and increased mobile device usage for frontline workers. This ability to have real-time, two-way communication with every employee will help to identify workplace problems immediately, aid in training and development,  maximize productivity, boost morale, promote safety protocols, and help to build a stronger, more inclusive corporate culture. The March Hotel Business Review will explore what some HR professionals are doing to address these and other employment-related issues in their respective departments.  

Run Date:   02/27/2022 - 03/26/2022
Editorial Deadline:   Wednesday, February 09, 2022
Advertising Deadline:   Wednesday, February 23, 2022

Review our 2023 Features Calendar for other editorial opportunities

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Coming up in October 2023...

Hotel Revenue Management: The Age of Big Data


The future of hotel revenue management lies in the adoption of ever more sophisticated software and technology, especially as it pertains to forecasting and pricing. For revenue professionals, the Age of Big Data has arrived. Managers are utilizing systems that employ leading-edge algorithms and machine learning, along with business analytics and data visualization tools. These tools communicate complex information more effectively, allowing managers to understand the key components driving demand and revenue. They have the ability to analyze real-time external and internal data, produce reports, and integrate information - all on a single platform - in order to improve performance. Managers are also utilizing  geographic information systems (GIS) which incorporate geographic data into forecasting. GIS also help decision-makers identify information in a visual way that cannot be detected through traditional data analysis. The October issue of the Hotel Business Review will report on how some hotels are integrating Big Data into their revenue management strategies.