HOTEL BUSINESS REVIEW

March FOCUS: Hotel Human Resources

March 2023

Hotels have always struggled with the task of attracting and retaining qualified employees. At any given moment, hotels are consistently understaffed which makes providing quality guest services a persistent challenge. Additionally, as a consequence of the pandemic, there has been a mass exodus of workers who left their employers and haven't returned. This phenomenon has become known as the Great Resignation. In one month alone last year, over 900,000 employees left hospitality jobs, affecting all areas of operations including frontline workers,  restaurant and housekeeping staff, and hotel management. To overcome these challenges, Human Resource departments are implementing a variety of solutions. First, they are reassessing their wage and benefits guidelines in an effort to become more competitive. They are also leveraging digital technology to attract and retain talent, and to improve the employee experience. The goal is to centralize communications, enhance employee engagement, empower independent decision-making, and expand educational opportunities. The March Hotel Business Review will explore what some HR professionals are doing to address these critical employment issues in their respective departments.  

Run Date:   02/26/2023 - 04/01/2023
Editorial Deadline:   Wednesday, January 11, 2023
Advertising Deadline:   Wednesday, February 15, 2023

Review our 2023 Features Calendar for other editorial opportunities

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Coming up in June 2023...

Sales & Marketing: Integrating Technology


The Sales & Marketing department is responsible for maximizing a hotel's revenue by developing programs to increase occupancy and to make profitable use of its meeting and leisure facilities. Increasingly, managers are utilizing sophisticated digital technology to help them achieve those goals. Virtual Reality is being integrated into booking engines which provide potential guests the opportunity to tour a property from afar, including wedding, event and food & beverage facilities. Voice Search has also become a popular marketing tool. Using smart home devices, it's now possible for customers to book hotels entirely through voice commands. Chatbots are becoming more ubiquitous as hotels seek to refine their online customer service. Chatbots can answer common questions, push key marketing messages, increase direct bookings, and even guide customers through the booking process. Finally, hotels are already preparing for the debut of the Metaverse and planning how sales and marketing departments will fully participate. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting and how they are benefiting from them.