HOTEL BUSINESS REVIEW

March FOCUS: Hotel Human Resources

March 2023

Hotels have always struggled with the task of attracting and retaining qualified employees. At any given moment, hotels are consistently understaffed which makes providing quality guest services a persistent challenge. Additionally, as a consequence of the pandemic, there has been a mass exodus of workers who left their employers and haven't returned. This phenomenon has become known as the Great Resignation. In one month alone last year, over 900,000 employees left hospitality jobs, affecting all areas of operations including frontline workers,  restaurant and housekeeping staff, and hotel management. To overcome these challenges, Human Resource departments are implementing a variety of solutions. First, they are reassessing their wage and benefits guidelines in an effort to become more competitive. They are also leveraging digital technology to attract and retain talent, and to improve the employee experience. The goal is to centralize communications, enhance employee engagement, empower independent decision-making, and expand educational opportunities. The March Hotel Business Review will explore what some HR professionals are doing to address these critical employment issues in their respective departments.  

Run Date:   03/05/2023 - 04/01/2023
Editorial Deadline:   Wednesday, January 11, 2023
Advertising Deadline:   Wednesday, February 15, 2023

Review our 2023 Features Calendar for other editorial opportunities

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Coming up in February 2023...

Social Media: Tailor Made Content


Social media has evolved into an indispensable medium for the hospitality industry. It has forever altered how hotels communicate with their customers and it has redefined how advertising and marketing are conducted. Currently, the biggest social media platforms are Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, YouTube and TikTok. Each has their own appeal and demographic. In order to reach the users of an individual social media platform, it is necessary for hotels to tailor their content to each platform's audience. For example, LinkedIn is more business-oriented so content might be directed to conference organizers, meeting planners, travel agencies, etc. Facebook has a more mature user base so they might be looking for family vacation packages, cultural experiences, or recreational sightseeing trips.  TikTok is popular with a younger audience who might want to know about concerts, sporting events, and gaming competitions, while Pinterest and Instagram focus on exquisite visuals and aesthetics. The February Hotel Business Review will document how some hotels are successfully integrating social media strategies into their operations.