HOTEL BUSINESS REVIEW

April FOCUS: Guest Service

April 2023

When guests check into a hotel, they have expectations of quality customer service. They expect to have their needs met in a professional manner, they desire a certain level of comfort, and possibly even made to feel a little special. This is important because satisfied guests are more likely to return and to become true brand ambassadors. But what if instead of merely meeting expectations, hotels created a culture of service that was intent on exceeding expectations in every conceivable way? What if frontline staff were trained and empowered to provide guest services that demonstrate a willingness to always go the extra mile in order to please their guests? This culture is exactly what some hotels are creating in their operations. From helpful, smiling, welcoming staff to the quality of  a room's comfort and conveniences. From discovering a guest's special needs and enthusiastically fulfilling them, to making some amenities free of charge and offering random upgrades. The April issue of the Hotel Business Review will explore what some hotels are doing to enhance and enrich their guest services. 

Run Date:   04/02/2023 - 04/29/2023
Editorial Deadline:   Wednesday, February 15, 2023
Advertising Deadline:   Wednesday, March 15, 2023

Review our 2023 Features Calendar for other editorial opportunities

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2023...

Hotel Revenue Management: The Age of Big Data


The future of hotel revenue management lies in the adoption of ever more sophisticated software and technology, especially as it pertains to forecasting and pricing. For revenue professionals, the Age of Big Data has arrived. Managers are utilizing systems that employ leading-edge algorithms and machine learning, along with business analytics and data visualization tools. These tools communicate complex information more effectively, allowing managers to understand the key components driving demand and revenue. They have the ability to analyze real-time external and internal data, produce reports, and integrate information - all on a single platform - in order to improve performance. Managers are also utilizing  geographic information systems (GIS) which incorporate geographic data into forecasting. GIS also help decision-makers identify information in a visual way that cannot be detected through traditional data analysis. The October issue of the Hotel Business Review will report on how some hotels are integrating Big Data into their revenue management strategies.